Penguin Platform will target teen audience

Penguin Random House UK is hoping to engage with 16-19 year-olds with targeted teen content across social media platforms. The publisher, which closed its online teen book community Spinebreakers last September, will now produce targeted content for branded spaces on Tumblr, Twitter, YouTube and Instagram through an initiative it is calling Penguin Platform. Content will include author interviews, writing advice, playlists and book recommendations, and is launching this week with interviews with Sally Green and Owen Jones. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-04-03 00:00:00 UTC ]
News tagged with: #book recommendations #sally green #owen jones

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Penguin Books pre-empts YA thriller from 'astounding new voice'

Penguin Books has pre-empted What Beauty There Is by Cory Anderson, a YA debut about "beauty, brutality and broken people trying to survive", branded "a masterpiece of a thriller". Continue reading at The Bookseller

[ The Bookseller | 2021-01-12 13:52:08 UTC ]
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College Admissions Fiction and the Asian American Teen Imaginary

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[ Los Angeles Review of Books | 2020-12-26 16:00:45 UTC ]
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Brinkhurst-Cuff curates Black Joy collection for Penguin

Penguin Books is releasing Black Joy for young adult readers, a collection of writing on race and belonging curated by gal-dem editor-in-chief Charlie Brinkhurst-Cuff. Continue reading at The Bookseller

[ The Bookseller | 2020-12-21 06:53:18 UTC ]
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How machine learning technology boosts contextual targeting for advertisers

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[ Digiday | 2020-12-15 02:00:43 UTC ]
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Tahir joins S&S from Penguin General

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[ The Bookseller | 2020-12-09 17:19:12 UTC ]
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Penguin Michael Joseph acquires two more from Keane

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[ The Bookseller | 2020-12-03 08:28:59 UTC ]
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Publishers are not obliged to give bigots like Jordan Peterson a platform | Nathan Robinson

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[ The Guardian | 2020-12-02 13:56:38 UTC ]
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Penguin Random House Schuster: a new promised land

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[ The Bookseller | 2020-11-27 00:32:40 UTC ]
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Star names feature on multi-format storytelling platform Alexander

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[ The Bookseller | 2020-11-26 20:07:03 UTC ]
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[ Los Angeles Times | 2020-11-25 21:02:17 UTC ]
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[ ABC News | 2020-11-25 20:24:15 UTC ]
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[ The New York Times | 2020-11-25 17:08:27 UTC ]
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Penguin Random House To Buy Simon & Schuster

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[ Book Riot | 2020-11-25 15:00:18 UTC ]
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Penguin Random House is buying Simon & Schuster. That’s bad for readers.

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[ The Washington Post | 2020-11-25 12:57:10 UTC ]
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Penguin to publish sequel to Peterson's 12 Rules for Life in March

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[ The Bookseller | 2020-11-24 01:21:52 UTC ]
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[ Publishing Perspectives | 2020-11-19 18:15:54 UTC ]
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[ Silicon Valley Business Journal | 2020-11-14 02:38:07 UTC ]
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