Penguin Random House UK is hoping to engage with 16-19 year-olds with targeted teen content across social media platforms. The publisher, which closed its online teen book community Spinebreakers last September, will now produce targeted content for branded spaces on Tumblr, Twitter, YouTube and Instagram through an initiative it is calling Penguin Platform. Content will include author interviews, writing advice, playlists and book recommendations, and is launching this week with interviews with Sally Green and Owen Jones. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-04-03 00:00:00 UTC ]
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Last month, Folio: celebrated the Top Women in Media awards and highlighted achievements made by over 100 women across the industry. From Up & Comers to Corporate Champions, these women have done everything from achieving new revenue streams for their companies to building new brands from... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-17 00:00:00 UTC ]
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Marlon James, Bernardine Evaristo, Jonathan Coe and Nina Stibbe last night headlined Penguin General’s Spring 2019 showcase on the Strand. Continue reading at The Bookseller
[ The Bookseller | 2018-07-11 00:00:00 UTC ]
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European publishers rated their owned-sites, YouTube, and Facebook as the best platforms for video distribution and monetization. The post Digiday Research: European publishers’ top video platforms appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-09 00:00:00 UTC ]
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Welcome to the Books newsletter! I’m books editor Carolyn Kellogg, writing my last newsletter from our Spring Street address — next Friday we’ll be packing up for our new digs in El Segundo. THE BIG STORY When I saw that Parkland, Fla., shooting survivors David Hogg and his sister Lauren Hogg had... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-07-07 00:00:00 UTC ]
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The grime artist teams up with publisher Penguin and asks young authors for their stories. Continue reading at BBC News
[ BBC News | 2018-07-05 00:00:00 UTC ]
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Publishers said Facebook is the hardest social platform to monetize, and Snapchat is the hardest in terms of video distribution. The post Digiday Research: Publishers rate YouTube as best platform for video, Snapchat not so much appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-26 00:00:00 UTC ]
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A kickstarter campaign set up by author Alice Oseman to fund a physical version of her online comic Heartstopper has reached its target in two hours. Continue reading at The Bookseller
[ The Bookseller | 2018-06-22 00:00:00 UTC ]
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The awards recognize the nation’s “most innovative public libraries and librarians for community-based library programs that engage citizens in reading and strengthen the social and cultural fabric of their community.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-22 00:00:00 UTC ]
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Following Facebook’s algorithm change, media companies are turning to Instagram, which is also turning them back to Facebook, albeit in a different way. The post How publishers are bridging their Instagram and Facebook audiences appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-18 00:00:00 UTC ]
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The great year of consolidation continues in the mass-market magazine space. National Enquirer publisher American Media Inc. announced Friday that it has acquired 13 celebrity and teen titles from Bauer Media USA—including In Touch, Life & Style, Closer, J-14, and the recently launched Teen... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-15 00:00:00 UTC ]
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Penguin Random House’s vow to make its output ‘reflect British society’ has been met with predictable howls of outrageLionel Shriver has directed another broadside at the publishing world, this time taking aim in The Spectator at a Penguin Random House directive that by 2025 its hiring and... Continue reading at The Guardian
[ The Guardian | 2018-06-12 00:00:00 UTC ]
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Lionel Shriver says the "dissemination of good books" should be most important for publishers. Continue reading at BBC News
[ BBC News | 2018-06-09 00:00:00 UTC ]
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MPA's monthly cross-platform audience reports can now be integrated into publisher profiles for access by media buyers on AAM's platform. The post AAM, MPA Team Up to Help Facilitate Cross-Platform Ad Sales appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-08 00:00:00 UTC ]
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Brands can now bid in auctions for in-application advertising on Facebook Audience Network. The social network opened up header bidding via Facebook Audience Network last March, and head of publisher solutions partnerships Vijay Balan said in a blog post that publishers have seen "significant... Continue reading at AdWeek
[ AdWeek | 2018-06-07 00:00:00 UTC ]
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Three years ago, Facebook was the dominant social media site among U.S. teens, visited by 71 percent of people in that magic, trendsetting demographic. Not anymore.Now only 51 percent of kids ages 13 to 17 use Facebook, according to Pew Research Center. The world's largest social network has... Continue reading at Advertising Age
[ Advertising Age | 2018-06-01 00:00:00 UTC ]
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Goodreads is credited by Penguin Press for helping to rapidly build the popularity of bestseller 'Little Fires Everywhere' and generating 30,089 'Want to Read' signals by release date. The post At BookExpo, Penguin and Goodreads Chart the Blaze of Celeste Ng’s ‘Little Fires Everywhere’ appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-01 00:00:00 UTC ]
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Isobel Richardson has joined Penguin Ventures as head of brand management from Warner Bros Kids and Family Entertainment division. Continue reading at The Bookseller
[ The Bookseller | 2018-05-30 00:00:00 UTC ]
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#warner bros
Lion Forge’s higher-ups discuss the publisher’s efforts to support librarians and grow its presence in the library and school market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-25 00:00:00 UTC ]
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The Washington Post's digital publishing platform now powers sites and apps that reach 500 million monthly unique users. The post How The Washington Post is building its tech platform, Arc appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-24 00:00:00 UTC ]
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Penguin Pride is hosting three festival-style shows in London, Brighton and Manchester this summer, in partnership with Gay Times and The Albert Kennedy Trust. Continue reading at The Bookseller
[ The Bookseller | 2018-05-19 00:00:00 UTC ]
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