On Tuesday, Nielsen was excitedly looking ahead to its future, touting next month's rollout of Nielsen One Alpha, the first version of its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. With Disney and Magna among the 10 agencies, advertisers and publishers participating in... Continue reading at 'AdWeek'
[ AdWeek | 2021-12-23 13:56:54 UTC ]
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The mass merchandiser channel, which had struggled before the runup to Easter, continued its rebound in late April. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-28 00:00:00 UTC ]
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked... Continue reading at Advertising Age
[ Advertising Age | 2017-04-27 00:00:00 UTC ]
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Chandler education technology company StrongMind has moved into a larger, custom office, expanded by 60 percent over the last year, and plans to continue hiring this year. StrongMind develops technology and content curriculum for 6th to 12th graders that online schools and blended-learning... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-04-18 00:00:00 UTC ]
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Kindle Entertainment has acquired the TV rights to Nick Fisher’s debut novel Pot Luck (Peridot Press), a dark thriller set in a south coast fishing community. Continue reading at The Bookseller
[ The Bookseller | 2017-03-31 00:00:00 UTC ]
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Legendary Entertainment has acquired the TV rights to Alice Feeney's debut thriller Sometimes I Lie (HQ), in a six-figure deal. Continue reading at The Bookseller
[ The Bookseller | 2017-03-30 00:00:00 UTC ]
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Publishers have been working with counter-terrorism police to develop general security guidelines and advice for employees, although most have said it is "business as usual" following last week's terrorist attack in Westminster, London. Continue reading at The Bookseller
[ The Bookseller | 2017-03-28 00:00:00 UTC ]
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Georgina Capel Associates (GCA) has formed a new film and television development unit, which will work closely with Simon Shaps Ltd, a company run by the former executive editor at ITV. Continue reading at The Bookseller
[ The Bookseller | 2017-03-14 00:00:00 UTC ]
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Nielsen survey finds UK ebook sales declined by 4% in 2016, the second consecutive year digital has shrunkReaders committed to physical books can give a sigh of relief, as new figures reveal that ebook sales are falling while sales of paper books are growing – and the shift is being driven by... Continue reading at The Guardian
[ The Guardian | 2017-03-14 00:00:00 UTC ]
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In a new conference partnership this year, Nielsen's BookInsights and London Book Fair's Quantum come together to emphasize data, consumer comprehension, and actionable insights for publishers. The post Nielsen’s BookInsights and London Book Fair’s Quantum: Collaborative Conferencing appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-10 00:00:00 UTC ]
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Nadiya Hussain is releasing a tie-in cookery book with Michael Joseph for her new primetime eight-part BBC2 cookery series of the same name, Nadiya’s British Food Adventure. Continue reading at The Bookseller
[ The Bookseller | 2017-03-09 00:00:00 UTC ]
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Creative Access is to operate as a not-for-profit social enterprise from this month as a result of having its funding withdrawn from the government. Continue reading at The Bookseller
[ The Bookseller | 2017-03-08 00:00:00 UTC ]
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Mick Finlay’s Sherlock-inspired novel Arrowood has been snapped up for a television adaptation by the makers of "Bad Education" with Kathy Burke joining as executive producer. Continue reading at The Bookseller
[ The Bookseller | 2017-03-02 00:00:00 UTC ]
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Advertisers and publishers could get help from Bitcoin technology.The idea of using blockchain to handle digital ad transactions is starting to seep into the conversation among advertisers, digital publishers and ad tech vendors. Blockchain is the technology behind Bitcoin; it supports the... Continue reading at Advertising Age
[ Advertising Age | 2017-02-27 00:00:00 UTC ]
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J K Rowling’s full Harry Potter series thunders back into January's audio chart. Continue reading at The Bookseller
[ The Bookseller | 2017-02-24 00:00:00 UTC ]
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TV networks and digital publishers are gearing up for their annual pitches to media buyers and marketers on upcoming programming and ad products, but it appears there will be far fewer glitzy presentations and parties than in years past.Nickelodeon will kick things off in March, but parent... Continue reading at Advertising Age
[ Advertising Age | 2017-02-24 00:00:00 UTC ]
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Comparison sites and Amazon boost spending on the small screen – but Google and Facebook cut campaignsDigital businesses- online-only companies such as Amazon and traditional firms promoting online services – spent a record £639m on TV ad campaigns in 2016 to become the biggest-spending group of... Continue reading at The Guardian
[ The Guardian | 2017-02-23 00:00:00 UTC ]
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Martha Stewart has always been on top of trends, often setting them herself. Before she became a social media star (and landed a show with Snoop Dogg) she was known as a pioneer in the print magazine business. Her publication, Martha Stewart Living, has been on stands for 26 years and it's... Continue reading at AdWeek
[ AdWeek | 2017-01-26 00:00:00 UTC ]
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In a look at how consumer research can focus on a given demographic, Nielsen Book's Jo Henry reveals signs that boys aged 9 to 12 may be reading more. The post Nielsen on Consumers: More Boys May Be Reading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-25 00:00:00 UTC ]
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The American data and market insights company NPD has acquired Nielsen's US book industry services. Continue reading at The Bookseller
[ The Bookseller | 2017-01-21 00:00:00 UTC ]
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Google has begun developing a cloud-based measurement tool that it says could help advertisers gain more insights while protecting privacy across devices. In a blog post published today, Google said it's working with measurement companies such as comScore, DoubleVerify, IAS, Moat and Nielsen... Continue reading at AdWeek
[ AdWeek | 2017-01-21 00:00:00 UTC ]
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