Nielsen’s TV Measurement Woes Continue As It Admits OOH Undercounting Since 2020

On Tuesday, Nielsen was excitedly looking ahead to its future, touting next month's rollout of Nielsen One Alpha, the first version of its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. With Disney and Magna among the 10 agencies, advertisers and publishers participating in... Continue reading at 'AdWeek'

[ AdWeek | 2021-12-23 13:56:54 UTC ]
News tagged with: #cross-platform tool #enable publishers #single metric #digital platforms #nielsen

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BEA 2016: The Mystique Continues

Yale University Press is honoring the fashion designer Alexander McQueen with two different publications at Book Expo. Alexander McQueen: Unseen by Robert Fairer debuts in November. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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E-book Sales Decline Continues

First quarter financial reports from three of the country's largest trade publishers revealed a continuing decline in ebook sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #continuing decline #ebook sales


The Adult Coloring Book Boom Continues

Publishers are experimenting with new forms and formats in the lucrative adult coloring books market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
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Corvus title Distress Signals optioned for TV

Atlantic Books title Distress Signals, a thriller from debut Irish author Catherine Ryan Howard, has been optioned for TV by Great Point Media-backed Jet Stone Productions. Continue reading at The Bookseller

[ The Bookseller | 2016-04-27 00:00:00 UTC ]
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TV deal for O’Neill’s Asking For It

Bandit Television has acquired the television rights to Louise O’Neill’s Asking for It, a novel about sexual assault. Continue reading at The Bookseller

[ The Bookseller | 2016-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv deal #television rights #sexual assault


Ex paramedic wins three-book and TV deals for detective thriller

The Bournemouth-based 33-year-old was offered a six-figure sum for his series about a troubled Met investigator in the sights of a serial killerA former paramedic has received a three-book publishing and television deal for his debut crime series, which publishers and producers describe as... Continue reading at The Guardian

[ The Guardian | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #serial killer #production company #undisclosed fee #rejection letters


Channel 4 commissions Joe Wicks TV show

Channel 4 has commissioned a TV series based on Joe Wicks’ bestselling cookery and fitness title Lean in 15 (Bluebird). Continue reading at The Bookseller

[ The Bookseller | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joe wicks


TubeMogul Partners With Facebook to Help Brands Extend TV Audience Reach to Digital

Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's new integration with Facebook allows a brand to hit a... Continue reading at AdWeek

[ AdWeek | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing budget #publisher side


Time Warner Cable sweetens deal again for Dodgers TV channel -- and still no takers

In a last-ditch effort to strike a deal before the start of the new baseball season, Time Warner Cable has once again sweetened an offer to other pay-TV providers in hopes of winning wider carriage for the Dodgers' TV channel in Southern California.But there still are no takers — increasing the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #last-ditch effort #pay-tv providers #southern california


John Humphrys on Twitter, TV and why 'sitting down is the new smoking'

The Today presenter spurns social media, could live without television ‘except Mastermind’ but does read books on a iPad (albeit balanced on a lectern)It will come as no surprise to his millions of devoted listeners that the veteran BBC broadcaster John Humphrys despises Twitter, doesn’t do... Continue reading at The Guardian

[ The Guardian | 2016-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #read books #worth watching #complete works #advance copy


TV-quality live videos are coming to Facebook

Facebook has developed a technology that will allow publishers to broadcast TV-quality live video on the platform, according to sources. Whereas before Facebook live video only required a smartphone or tablet to record content, now top publishers like TV networks will be able to stream content... Continue reading at Digiday

[ Digiday | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook appeared #top publishers #tv networks


Sony's original TV show 'Powers' returns on May 31st

Sony's first PlayStation TV show landed with a bit of a thud. Based on the comic book series by Brian Michael Bendis, Powers struggled to stand out against its superhero peers, especially those on rival streaming networks. The show does have a follow... Continue reading at Engadget

[ Engadget | 2016-03-25 00:00:00 UTC ]
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Hype Cycles and Book Wars: Nielsen’s BookInsights Conference

We have yet to make a satisfying gift of an ebook, said Nielsen's Andre Breedt at BookInsights in London. Such breakthroughs still seem far, far away The post Hype Cycles and Book Wars: Nielsen’s BookInsights Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-25 00:00:00 UTC ]
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TV Guide Names New Leadership Ahead of Redesign

First spate of staff changes since October NTVB acquisition gives the brand a new president, publisher, and editorial director with a print redesign set to debut in June. The post TV Guide Names New Leadership Ahead of Redesign appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-22 00:00:00 UTC ]
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Chicago’s C2E2 Showcased Marvel, Viz Media, and TV’s Supergirl

The show featured new superhero series from Marvel and Valiant, an Andre the Giant graphic bio from Lion Forge, new exhibitors Viz and Crunchyroll. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #show featured #superhero series #lion forge


Amazon displays employees' thefts on TV screens

Amazon has begun to broadcast video clips in its warehouses showing employees being fired for theft, Bloomberg has reported. Continue reading at The Bookseller

[ The Bookseller | 2016-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv screens


Time Inc. Continues Pursuing Millennials with StyleHaul Partnership

Multiyear deal gives the publisher access to StyleHaul's network of influencers to the "coveted" demographic. The post Time Inc. Continues Pursuing Millennials with StyleHaul Partnership appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post time #multiyear deal


Bloomberg Pursuits Magazine Adds Issues, Expands Presence on Bloomberg TV

These days, it's rare for any publication to double down on print. But that's just what Bloomberg Pursuits magazine is doing, increasing in frequency to six times a year, starting with its March issue.The magazine, which focuses on "intelligent luxury" and goes out to subscribers of the... Continue reading at Advertising Age

[ Advertising Age | 2016-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biannual magazine #bloomberg tv #march issue


BPA Aims to Measure Print Engagement with New “Shoppability” Report

The ways in which audiences—and advertisers—interact with magazine brands are changing, and engagement and affinity are key. The post BPA Aims to Measure Print Engagement with New “Shoppability” Report appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine brands


Can TV Bring Salvation to Magazine Media?

[Sponsored Content] Publishers can benefit from the shift in advertising from TV to online video. The post Can TV Bring Salvation to Magazine Media? appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine media #online video