Nielsen’s TV Measurement Woes Continue As It Admits OOH Undercounting Since 2020

On Tuesday, Nielsen was excitedly looking ahead to its future, touting next month's rollout of Nielsen One Alpha, the first version of its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. With Disney and Magna among the 10 agencies, advertisers and publishers participating in... Continue reading at 'AdWeek'

[ AdWeek | 2021-12-23 13:56:54 UTC ]
News tagged with: #cross-platform tool #enable publishers #single metric #digital platforms #nielsen

Other Publishing stories related to: 'Nielsen’s TV Measurement Woes Continue As It Admits OOH Undercounting Since 2020'


TV War and Peace puts Tolstoy's book on bestseller list for first time

Epic novel, whose length has long discouraged readers, has made it on to the Bookseller’s top 50 after the BBC’s acclaimed new adaptationBritain is racing to address the fact that only 4% of Britons have read War and Peace, with Leo Tolstoy’s doorstopping epic entering the UK’s book charts for... Continue reading at The Guardian

[ The Guardian | 2016-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestseller list #nielsen bookscan #records began #total sales #combined sales


Six for Wicks as Lean in 15’s reign continues

Joe “The Body Coach” Wicks has racked up six weeks as the UK Official Top 50 number one, as Lean in 15 (Bluebird) sold 35,694 copies for £286,235, according to Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller

[ The Bookseller | 2016-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reign continues #nielsen bookscan


Ferrante's Neapolitan quartet to be Italian TV series

Elena Ferrante's hit Neapolitan quartet is to be adapted into an eight-part Italian language TV series. Continue reading at The Bookseller

[ The Bookseller | 2016-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #elena ferrante #neapolitan quartet


Confidence Rising (Mostly): Nielsen’s Whirlwind Overview of World Markets

The Nielsen Consumer Confidence Index combined with Bookscan data offers a snapshot of what's happening in global book publishing markets. The post Confidence Rising (Mostly): Nielsen’s Whirlwind Overview of World Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world markets


iBooks Bestsellers: Audrey Carlan's Reign Continues

Audrey Carlan continues to dominate the iBooks bestsellers list with her erotic series Calendar Girl, with book one in the series, 'January,' coming in at #1 once again on the chart for the week ended January 24. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ibooks bestsellers #audrey carlan #reign continues


Publishers’ distributed strategies face murky measurement

The frenzy to distribute digital content across social platforms has given rise to a tangle of measurement questions for publishers and their advertisers. It's impossible for publishers to get a real-time, competitive read on their content because they're at the mercy of the platforms to report... Continue reading at Digiday

[ Digiday | 2016-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post publishers #social platforms #report back #wild west #bleacher report


Missing bookseller makes tearful 'confession' on China state TV

The Chinese government has broken its silence on the disappearance of five Hong Kong booksellers widely suspected of being detained by the authorities over the publication of controversial books critical of China's elite. Continue reading at The Bookseller

[ The Bookseller | 2016-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chinese government


New Writing North offers TV writing placements

New Writing North, working with Channel 4, Northumbria University and Lime Pictures, is offering aspiring TV writers from the North of England 12-month placements in either soap or children’s drama production companies. Continue reading at The Bookseller

[ The Bookseller | 2016-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #writing north #northumbria university #lime pictures


Not bound by history, L.A.'s Caravan Book Store continues to turn pages

A shuffling step carries Leonard Bernstein onto Grand Avenue. The pilasters and garlands of the PacMutual Building rise above him. Nearly 70, a balding man with a gray cattle-catcher mustache, he finds his keys and stoops to the lock in the threshold. Two bells tied to a red ribbon jingle as the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-01-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #grand avenue


Netflix to show TV adaptation of Mortal Instruments

Fans of Cassandra Clare will be able to watch the TV adaptation of her bestselling series The Mortal Instruments (Walker Books) next month, as Netflix has announced a global release date, excluding the US, of 13th January. Continue reading at The Bookseller

[ The Bookseller | 2015-12-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cassandra clare #tv adaptation #bestselling series


Rodale Continues Reorganization With Senior-Level Cuts

Publishing director Chris Lambiase and other SVP's are among those on their way out. The post Rodale Continues Reorganization With Senior-Level Cuts appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-12-19 00:00:00 UTC ]
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Nielsen: ‘More books likely to be bought this Christmas’

New data from Nielsen Book suggests UK consumers will buy more books for Christmas this year than they did in 2014. Continue reading at The Bookseller

[ The Bookseller | 2015-12-17 00:00:00 UTC ]
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Islamic State calls San Bernardino shooters 'supporters' as terrorism probe continues

President Obama vowed Saturday that investigators would "get to the bottom" of the San Bernardino massacre as new details emerged about the woman at the center of the terrorism investigation. One of the two assailants, Tashfeen Malik, pledged allegiance to an Islamic State leader in a Facebook... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tashfeen malik #pledged allegiance


Thursday's TV highlights: 'The All-Star Dog Rescue Celebration' and more

SERIES The Twilight Zone An annual tradition continues as KTLA presents an 18-episode marathon of Rod Serling's classic 1960s-era sci-fi anthology series. 9 a.m. to 6 p.m. KTLA 2 Broke Girls Ryan Hansen guest stars as Caroline's (Beth Behrs) ex-boyfriend. 9:30 p.m. CBS Elementary "Law &... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv highlights


October Was Broadcast TV's Best Advertising Month Since January 2014

Perhaps the sky isn't falling after all when it comes to television advertising. Robust TV ad sales in October, as the new television season kicked off, drove the U.S. ad market to its best month this year, according to new data from Standard Media Index (SMI). In the findings from SMI, which... Continue reading at AdWeek

[ AdWeek | 2015-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad sales #national television #great job #targeted audiences #digital side #content sites


Target's Holiday Campaign Brings a Magical Story to Life Across TV, Digital and Its Stores

Target's taking kids and grown-ups alike on a "holiday odyssey," one that brings shopping and storytelling together in digitally fueled new ways. The Minneapolis-based retailer's 2015 campaign from 72andSunny is rooted in a digital children's book narrated by actor Neil Patrick Harris. The... Continue reading at AdWeek

[ AdWeek | 2015-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wonderful world #mary poppins #early december #retail experience


Quadrille acquires tasty TV tie-in by James Martin

Quadrille is publishing a new James Martin TV tie-in, titled More Home Comforts. Continue reading at The Bookseller

[ The Bookseller | 2015-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james martin


iBooks Bestsellers: John Grisham's Reign Continues

'Rogue Lawyer' by John Grisham took the top spot once again on the iBooks bestsellers chart, and just released on October 27, Patricia Cornwell’s 'Depraved Heart' came in at #4. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ibooks bestsellers #john grisham #reign continues #rogue lawyer #patricia cornwell


German Daily Die Welt Wants to Bundle Print, Digital, and TV into a Single Newsroom

When The New York Times announced that it would create a separate, centralized group of editors and designers to focus on producing its daily print product, those at the German publishing giant Axel Springer’s Die Welt took particular notic ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bundle print


Nielsen and Germany’s GfK to Partner on Book Industry Data

Market research companies Nielsen and GfK announced a partnership on Monday with the aim of providing insights about global book publishing. The post Nielsen and Germany’s GfK to Partner on Book Industry Data appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post nielsen