Nielsen’s TV Measurement Woes Continue As It Admits OOH Undercounting Since 2020

On Tuesday, Nielsen was excitedly looking ahead to its future, touting next month's rollout of Nielsen One Alpha, the first version of its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. With Disney and Magna among the 10 agencies, advertisers and publishers participating in... Continue reading at 'AdWeek'

[ AdWeek | 2021-12-23 13:56:54 UTC ]
News tagged with: #cross-platform tool #enable publishers #single metric #digital platforms #nielsen

Other Publishing stories related to: 'Nielsen’s TV Measurement Woes Continue As It Admits OOH Undercounting Since 2020'


Harry Potter magic continues at Bloomsbury as sales grow

Magician series among children’s books boosting revenue at publishing house, with pre-tax profits at £1.9m Harry Potter publisher Bloomsbury has reported a jump in half-year sales after a strong performance from educational and children’s books. Sales were up 11.6% to £52.7m in the six months to... Continue reading at The Guardian

[ The Guardian | 2015-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pre-tax profits #strong performance #august compared #paper towns #john green #jk rowling


Creative Access to continue with 'alternative funding'

Creative Access will “continue to operate as usual” after its current method of funding runs out next June, its c.e.o has said. Continue reading at The Bookseller

[ The Bookseller | 2015-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative access #alternative funding


Nielsen Values Indian Publishing at $3.9 Billion

Nielsen's India Book Market Report tries to quantify a complex market, valuing Indian publishing at $3.9 billion and pegging growth at 20% annually. The post Nielsen Values Indian Publishing at $3.9 Billion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-21 00:00:00 UTC ]
More news stories like this |


Gardner: licensing continues to grow

Publishing accounted for $57m (£37m) of the $682m (£447.2m) licensing revenues generated in the UK last year, although the industry is suffering from “Frozen fatigue”, said Kelvyn Gardner, m.d. of the Licensing Industry Merchandisers’ Association (LIMA). Continue reading at The Bookseller

[ The Bookseller | 2015-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #association lima


How Rich Wilkerson is Advancing the Gospel with Books, Reality TV

The celebrity pastor defends against what critics have branded 'cool Christianity' while discussing his reality series, church, and new book 'Sandcastle Kings.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reality tv


Finland, One Year After Frankfurt, Continues to See Benefits

After its Guest of Honor appearance at the 2014 Frankfurt Book Fair, publishers in Finland saw more global interest in their books, especially from China. The post Finland, One Year After Frankfurt, Continues to See Benefits appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post finland #benefits appeared #honor appearance #global interest


TV Guide Magazine is sold for the third time in less than 10 years to NTVB Media

TV Guide Magazine, once the unrivaled bible for television fans and a powerhouse in the publishing business, has been sold for the third time in less than 10 years. NTVB Media, the Troy, Mich., publisher of the TV listings books Channel Guide and TV Weekly, will announce Wednesday that it has... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing business #announce wednesday


Kudos acquires TV rights to Faber's Viral

Kudos has acquired television rights to "break-out" thriller Viral by Helen FitzGerald, after a "hotly" contested auction. The book is about mothers, daughters and a viral sex tape, and tells the story of one mother’s quest for truth and vengeance following the online shaming of her... Continue reading at The Bookseller

[ The Bookseller | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #helen fitzgerald


eCampus Continues to Expand

The 16-year-old virtual campus bookseller is on target for $100 million in revenue this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$100 million


Bluestockings Faces Financial Woes

The 16-year-old bookstore on New York City’s Lower East Side, one of the few remaining feminist bookstores in the country, is facing a cash crunch, even though it has an all-volunteer staff. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-23 00:00:00 UTC ]
More news stories like this |


Infographic: How Twitter Is Reshaping the TV Landscape

TV lovers who tweet can have real-time and potentially very profitable benefits for shows and advertisers, according to newly updated research from Twitter. The TVxTwitter Playbook features research from Twitter compiled using its own internal data as well as data from Nielsen and others.  ... Continue reading at AdWeek

[ AdWeek | 2015-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer attitudes #key findings #carlos monteiro #adweek magazine


Why the Fall TV Lineup is Loaded With Shows You Already Know

The Muppets is just one of several freshman shows with a pre-sold brand the networks hope give them an edge this fall. The prime-time schedule includes two movie adaptations (Fox's Minority Report, CBS' Limitless), a spinoff (NBC's Chicago Med), a revival (NBC's Heroes Reborn) and a comic book... Continue reading at AdWeek

[ AdWeek | 2015-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media director #adweek magazine


Canadian Publishing 2015: Changes to Canadian Copyright Law Continue to Hammer Publishers

According to a new report, changes to Canada’s copyright law have had devastating effects on educational publishers and will ultimately contribute to a decline in the quality and quantity of content available to students. Trade publishers say they, too, are feeling the impact. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #copyright law #educational publishers #trade publishers


3 Key Takeaways from the Nielsen Children’s Book Summit

Children's books boosting the global publishing industry. Here's what you need to know to capitalize on this opportunity. The post 3 Key Takeaways from the Nielsen Children’s Book Summit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen children #book summit


These 3 New Developments Show Why It Continues to Be Snapchat’s Year

When it comes to social media, it's becoming safe to say that we'll remember 2015 as the year of Snapchat. The app was already wildly popular with high school and college students, accruing 100 million daily users, but in the last several months, it's become a media and marketing force to be... Continue reading at AdWeek

[ AdWeek | 2015-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #investment bank #coming weeks #target audience


Nielsen Summit Shows the Data Behind the Children's Book Boom

The book team at Nielsen held its second-annual Children's Book Summit, to discuss the current children's publishing market, presenting data that showed a wide range of sales and demographic trends. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book summit #publishing market #wide range


Football: This week's TV and web schedule

Time Warner Cable will be televising Friday night's nonleague game between Gardena Serra and host Narbonne. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-09-15 00:00:00 UTC ]
More news stories like this |


Harris: 'TV book shows could help BBC survive'

Novelist Robert Harris has said that developing dedicated TV books programming is one of the ways in which the BBC can fight back against funding cuts. Continue reading at The Bookseller

[ The Bookseller | 2015-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fight back #funding cuts


Johnston Press strikes three-year Sky deal for local TV ads

Regional newspaper publisher extends trial of AdSmart targeted television advertising serviceJohnston Press is seeking to bolster revenues striking a three-year regional advertising deal with Sky to sell targeted TV ad slots to clients.The regional newspaper publisher started a trial to use... Continue reading at The Guardian

[ The Guardian | 2015-09-10 00:00:00 UTC ]
More news stories like this |


Media General to Buy Magazine Publisher, TV Broadcaster Meredith

Media General Inc said it would buy diversified media company Meredith Corp for about $2.34 billion to create the third-largest local TV station owner in the United States.   The deal marks Media General's return to the print business, after ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media general #print business