Nielsen’s Advanced TV Push Continues With Addressable Platform Beta Test

Less than a year after creating a video advertising group dedicated to expanding available addressable TV inventory, Nielsen is taking another step toward an addressable future. The company today is introducing a beta version of an addressable TV advertising platform, with more than a half-dozen major media companies already signed on. As part of the... Continue reading at 'AdWeek'

[ AdWeek | 2020-01-07 14:00:50 UTC ]
News tagged with: #company today #beta version #nielsen

Other Publishing stories related to: 'Nielsen’s Advanced TV Push Continues With Addressable Platform Beta Test'


James Carol crime debut gets TV series

Sprout Pictures, the independent film and TV company run by Stephen Fry, has optioned James... Continue reading at The Bookseller

[ The Bookseller | 2013-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv series #sprout pictures #stephen fry


Mira signs TV's Jemma Forte

Harlequin has acquired two women’s fiction novels by TV presenter Jemma Forte, for its MIRA... Continue reading at The Bookseller

[ The Bookseller | 2013-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fiction novels


From Crowdfunding to Author Advances: German Self-Publishing Experimentation

The self-publishing ecosystem in Germany is expanding into more dramatic experimentation, from crowdsourcing to offering author advances. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-27 00:00:00 UTC ]
More news stories like this |


Sherlock, Doctor Who and Bake Off in BBC's Christmas TV lineup

Mystery of how Holmes survived rooftop fall is solved, Peter Capaldi makes Doctor Who debut, and Open All Hours returnsIt is a mystery that gripped the nation. Finally the BBC will reveal how Sherlock Holmes survived falling to his apparent certain death, in a festive TV lineup that will also... Continue reading at The Guardian

[ The Guardian | 2013-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #downton abbey #coronation street


Prolific TV creator Shonda Rhimes will write 'part memoir, part inspiration' book (+video)

Shonda Rhimes is the creator of the TV shows 'Grey's Anatomy,' 'Private Practice,' and 'Scandal.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #part memoir #part inspiration #shonda rhimes #tv shows #private practice


Prolific TV creator Shonda Rhimes will write 'part memoir, part inspiration' book

Shonda Rhimes is the creator of the TV shows 'Grey's Anatomy,' 'Private Practice,' and 'Scandal.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #part memoir #part inspiration #shonda rhimes #tv shows #private practice


Livefyre Buys Social Analytics Platform Realtidbits

Livefyre, a real-time social conversation and curation platform, announced it has acquired Realtidbits, a 6-year-old provider of real-time commenting and analytics services to online publishers including The CW Network, Thomson Reuters and Dow Jones Local Media Group. Livefyre’s primary... Continue reading at AdWeek

[ AdWeek | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #live chats #coming weeks #san diego #including aol


TV Fears 'Race to the Bottom' With Real-Time Bidding

Programmatic buying might be common for digital publishers, but for TV networks, shaking up legacy media buying won't happen easily.Interpublic Group of Cos. announced in August a consortium that includes A&E Networks, Cablevision, Clear Channel and Tribune to build and test an automated... Continue reading at Advertising Age

[ Advertising Age | 2013-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #real-time bidding #programmatic buying #digital publishers #interpublic group


AUDIO: Topsy and Tim on TV after 50 years

Cressida Cowell, author of the How to Train Your Dragon book series, and Greg Childs, former executive producer for CBBC & Cbeebies, discuss the re-introduction of classic children's TV. Continue reading at BBC News

[ BBC News | 2013-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cressida cowell #executive producer #classic children


Alex Ferguson's charts reign continues

Sir Alex Ferguson's memoir, My Autobiography (Hodder & Stoughton), enjoyed a second week... Continue reading at The Bookseller

[ The Bookseller | 2013-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #alex ferguson


Baker & Taylor Makes a Push to Reach Indies

Baker & Taylor, best known for serving the library market, is working to up its business with independent booksellers in a series of initiatives overseen by David Cully, who was hired by the company six years ago as executive v-p of merchandising and president of retail sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #baker taylor #library market #independent booksellers #executive v- #retail sales


You Talked About These New TV Shows, but Did You Watch? Mostly, Yes

In a series of September and October posts (the most recent one right here), Ad Age has been taking a broad view of the "social buzz" surrounding the fall TV season's new shows. We worked with the Keller Fay Group, a market-research firm that specializes in tracking "real world" conversations --... Continue reading at Advertising Age

[ Advertising Age | 2013-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #real world #facebook --


UK’s YUDU Sees Future in Apple’s iBooks Platform. Do You?

British multi-platform publisher YUDU is favoring publishing in the robust iBooks platform over stand-alone apps, which entail greater expense and risk. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-30 00:00:00 UTC ]
More news stories like this |


Amazon MatchBook makes a big push for print book buyers to go digital

Amazon MatchBook, which lets customers who've previously bought the print edition of a book from Amazon score a digital copy on the cheap, is now open for business. Months in the making, the new service is a bold plan by Amazon to convert the world's stacks and stacks of books into digital... Continue reading at PC World

[ PC World | 2013-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big push #kindle format #dating back #makes sense


Gawker Media Invites Publishers onto Its Kinja Platform

Gawker Media is welcoming more than just readers into its Kinja ad-free community; now publishers are signing up and distributing content on the open commenting and blogging platform. Continue reading at Folio Magazine

[ Folio Magazine | 2013-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gawker media #distributing content #blogging platform


Medium opens its social publishing platform to all Twitter users

Twitter's Ev Williams started Medium to simplify and socialize online article writing, but the service's invitation-only nature has kept many folks on the sidelines. Today, things are opening up: Medium's now accessible to anyone willing to sign into Twitter and verify an email address. Would-be ... Continue reading at Engadget

[ Engadget | 2013-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #twitter users #email address


HGTV Magazine Tests Social Sharing Feature in Print

HGTV Magazine is jumping on the e-commerce and social sharing trend. Its November issue, which hits newsstands Oct. 22, will let readers shop and share from the pages using technology from digital watermarking provider Digimarc. Digimarc did a similar deal with Hearst Magazines sibling pub... Continue reading at AdWeek

[ AdWeek | 2013-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #emarketer predicts #mobile devices #qr codes #social platform


Should Self-publishing Platforms Censor Objectionable Books?

Several self-publishing ebook platforms have censored rape, incest and other objectionable titles while others appear to continue profiting from them. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-18 00:00:00 UTC ]
More news stories like this |


Brain Food: McDonald's to Push Kids' Books in Happy Meals

McDonald's just might become the country's largest children's book publisher for the month of November.The chain, which typically offers toys in its kids meals, will package four original children's books carrying a nutritional message Nov. 1 through Nov. 14 with its Happy Meals, the beginning... Continue reading at Advertising Age

[ Advertising Age | 2013-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #happy meals #largest children #book publisher #original children


In the Digital Publishing Era, Content Trumps Platform

The varied views from digital publishers on display at Berlin's Rewrite the Web event revealed one commonality: content always takes precedent over platform. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers