News organizations want Facebook to stop treating them like political and issues-based advertisers, claiming that the social network's new rules could negatively impact how the public views journalism.On Monday, media advocacy groups addressed a letter to CEO Mark Zuckerberg requesting that Facebook exempt most newspapers, news sites and magazines from the company's new political ad policies. The letter was signed by American Society of News Editors, Digital Content Next, The Association of Magazine Media, News Media Alliance and several other organization representing journalists and media."It is from our view of highest importance that the framework, which is currently being developed by Facebook, recognizes and values high-quality journalism separately and apart from political or issue-based advocacy found across the platform," the letter says. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-06-12 00:00:00 UTC ]
News tagged with:
#news sites
#american society
#digital content
Life is about to get that little bit harder for digital publishers, thanks to Apple. Continue reading at Stuff
[ Stuff | 2015-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#block ads
#digital publishers
When you’re not liking your friends’ photos on Facebook, you’re likely to soon have more opportunities to buy stuff.Facebook is expanding its partnership with Shopify, which helps businesses create online storefronts. Facebook has been testing buy buttons in the News Feed and on businesses’... Continue reading at PC World
[ PC World | 2015-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook users
#facebook post
#buy buttons
#buy stuff
#announced wednesday
#beta test
The buy side has grown fond of blaming publishers for bad viewability rates. But publishers only serve the ads that advertisers design, and those ads are often poor. Now some brands are working directly with publishers to find customs solutions. Last December Burberry teamed with Yahoo to create... Continue reading at Digiday
[ Digiday | 2015-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#working directly
#buy side
#private marketplaces
#premium inventory
#sponsor content
Editors and licensing acquisition executives from publishing houses including Lerner, Bendon, Candlewick, Random House, and others are among the attendees roaming the show floor at the Licensing Expo in Las Vegas, which runs June 9-11. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#licensing expo
#random house
#show floor
#las vegas
Just as it has for airlines, yield management -- controlling inventory availability in a way that affects prices and maximizes revenue -- will significantly improve revenue for online publishers. A unified yield management platform will give publishers a unified marketplace in which all buyers... Continue reading at Digiday
[ Digiday | 2015-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online publishers
#give publishers
#higher revenue
#sponsor content
Pelican donates book proceeds to Food for the Poor; seven Selah Awards for Baker; nominations open for CSPA and Illumination Awards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#short takes
#nominations open
Google’s buy button and other mobile tech can allow advertisers to leave behind the “spray and pray” approach of days gone byLike many children of the 1970s, I spent many hours immersed in the futuristic visions of the comic book 2000AD, whose Judge Dredd stories were compellingly dystopian. One... Continue reading at The Guardian
[ The Guardian | 2015-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#comic books
#news feeds
Female authors replace male pastors on Christian publishers' lists; a grant to an LGBT group--at Wheaton College? Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#christian publishers
The rise of Instagram and Facebook, which mute video audio by default, is forcing publishers to rethink their video creation strategies. NowThis and Fusion, for example, are creating video that's "volume agnostic", meaning that they can viewers can watch them with the sound on or off and still... Continue reading at Digiday
[ Digiday | 2015-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post facebook
#forcing publishers
#creating video
#work harder
You might find yourself browsing more than the shelves at your local store, if Facebook knows you’re there. It’s expanding a location-aware program that will let businesses pop information into the top of your news feed. Place Tips lets brick-and-mortar stores send information to people’s News... Continue reading at PC World
[ PC World | 2015-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news feeds
Digital growth coming, B2B magazines could strike it big in new markets. The post 3 Things You Need To Know About PwC’s Magazine Media Outlook appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#b2b magazines
The recently concluded BookExpo America featured a plethora of events for booksellers, including an address by outgoing American Booksellers Association president Steve Bercu and a well-attended panel on how booksellers can best use social media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-05 00:00:00 UTC ]
More news stories like this |
To gin up audiences, an untraditional news publisher is leaning on a very traditional strategy: advertising. Ozy.com -- a slick-looking website that's flush with investor cash but had just 1.2 million unique visitors in April, according to ComScore -- is spending more than a million bucks across... Continue reading at Advertising Age
[ Advertising Age | 2015-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#consumer marketing
#significant part
Tennessee marketing startup BookGrabbr directs readers to free ebooks in exchange for their sharing the titles through social media services. The post BookGrabbr Offers Free Ebooks for Social Media “Shares” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#free ebooks
Argentina's government has propped up the book business, but with this year's election and economic stagnation, publishers remain uncertain of the future. The post Argentina’s Publishers Face Political, Economic Uncertainty appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post argentina
#economic uncertainty
#book business
Manchester University Press (MUP) has acquired 58 titles in politics and sociology which had been scheduled to appear with Bloomsbury. Earlier this year, Bloomsbury Academic announced it would no longer be commissioning books in the fields of politics, international relations or sociology as it... Continue reading at The Bookseller
[ The Bookseller | 2015-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#commissioning books
#international relations
#social sciences
A new report from Nesta, The Literary Platform, and Douban Read highlights opportunities for international publishers in the Chinese book market. The post Using Social Media to Understand the Chinese Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#literary platform
#international publishers
When it comes to loading times, Facebook’s Instant Articles appear to be living up to their name. Earlier this month, the social network launched its new Instant Articles product, which allows publishers to host articles and videos d ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile content
Since Time Inc. became an indepedent publicly traded company last June, executives at the nation's large magazine publisher have tried to convince Wall Street investors that it's quickly transforming into a digital-first media company. It's certainly made strides, introducing video series,... Continue reading at Advertising Age
[ Advertising Age | 2015-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media company
#made strides
#increasing traffic
#advertising sales
#entertainment weekly
The viral news publisher has made a push into hard news, with nearly half its editorial staff devoted to traditional news stories. But the vast majority of its traffic is still driven by entertainment and lifestyle content. Seventeen percent of its traffic in April, the first month BuzzFeed... Continue reading at Digiday
[ Digiday | 2015-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hard news
#news appeared
#vast majority
#lifestyle content
#goal isn
#high impact