Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And please join Ad Age on Friday at 2 p.m. EDT when we will close out the IAB’s event with a wrap-up party where we will bring together marketing and agency executives to dissect and analyze the presentations of the week. Register here. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
News tagged with:
#takeawaysfrom iab
#shoppable ads
#inbox daily
#biggest news
#forwarded email
#agency executives
#digital content
Nestl?, the consumer-packaged-goods parent of such brands as Gerber, Poland Spring and Haagen-Dazs, recently unveiled its Global Digital Media Center of Competencies (DCoC), which brings together all of its agencies to deliver greater transparency in its media investments. It makes sense,... Continue reading at AdWeek
[ AdWeek | 2019-11-13 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad tech
#recently unveiled
#makes sense
#ad spend
#digital media
The audiobook of Garrett M. Graff’s “The Only Plane in the Sky” offers vivid memories of people who were present at the 9/11 tragedy. Continue reading at The New York Times
[ The New York Times | 2019-11-12 10:00:05 UTC ]
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#audiobook
Parent company Informa has said Taylor & Francis "continues to perform consistently", expressing confidence that it will hit its annual target of 2% underlying growth for the full year. Continue reading at The Bookseller
[ The Bookseller | 2019-11-12 06:30:02 UTC ]
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#taylor francis
#full year
The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek
[ AdWeek | 2019-11-11 16:49:21 UTC ]
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#york magazine
#direct result
#online publishing
#digital media
Health officials in the United States have classified more than 400 rural hospitals as being at high risk of imminent failure. Eli Saslow wrote for The Washington Post about the shuddering struggle of Fairfax Community Hospital in northeast Oklahoma to keep serving its high-need community as it... Continue reading at Literrary Hub
[ Literrary Hub | 2019-11-04 09:49:06 UTC ]
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#fairfax
Over 700 attendees from publishers large and small convened in Midtown Manhattan on Wednesday for the opening of the 2019 Folio: Show—this outlet's annual industry conference for multi-platform media companies. Linda Thomas Brooks, president and CEO of MPA—the Association of Magazine Media,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-31 20:42:22 UTC ]
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#main stage
#meredith magazines
#chip gaines
#magnolia journal
#retain talent
Scribe UK staff are taking a reading day on 7th November, the anniversary of the Russian Revolution, to celebrate and immerse themselves in a 1000-page translated epic: The Eighth Life by Georgian novelist Nino Haratischvili. Continue reading at The Bookseller
[ The Bookseller | 2019-10-30 10:49:04 UTC ]
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#7th november
#russian revolution
Encore Digital Media is three months into a flexible working initiative and the early signs are good. Continue reading at Media Week
[ Media Week | 2019-10-28 15:29:26 UTC ]
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#bottom line
#digital media
Almost 6,000 copies of Girl, Woman, Other sold in the week after Evaristo’s win alongside Margaret AtwoodBernadine Evaristo’s Girl, Woman, Other more than doubled its lifetime sales in the week following its Booker prize win, with joint winner The Testaments by Margaret Atwood also flying off... Continue reading at The Guardian
[ The Guardian | 2019-10-22 16:25:45 UTC ]
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#margaret atwood
#bookshop shelves
#sales figures
#black women
#nielsen bookscan
#bookshop
Here’s a quick look at some notable books—new titles from the likes of Jami Attenberg, Elizabeth Chiles Shelburne, Hisham Matar, Silvina Ocampo, Robert Pinsky, and more—that are publishing this week. Want to learn more about upcoming titles? Then go read our most recent book preview. Want to... Continue reading at The Millions
[ The Millions | 2019-10-22 10:00:12 UTC ]
More news stories like this | News stories tagged with:
#hisham matar
#silvina ocampo
#robert pinsky
#upcoming titles
#post tuesday
#release day
#notable books—
#jami attenberg
A new podcast exploring race and identity in literature with guests including Bernardine Evaristo, Sara Collins and Derek Owusu has been launched, sponsored by Idris Elba’s production company. Continue reading at The Bookseller
[ The Bookseller | 2019-10-21 13:07:13 UTC ]
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#sara collins
#derek owusu
#idris elba
#production company
Reflecting on “starting from scratch” with every new customer in a children’s bookstore. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-21 12:00:07 UTC ]
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Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age
[ Advertising Age | 2019-10-18 21:39:48 UTC ]
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#senior director
#ab inbev
#ll continue
#hard lemonade
#nielsen data
#bon viv
#nielsen
Bayer is on its second year of in-housing programmatic. At Digiday's Media Buyer Summit this week, the company shared how it set up its team. The post ‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-18 04:01:51 UTC ]
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#digital media
Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
More news stories like this | News stories tagged with:
#brand safety
#direct response
#ve built
#context matters
#publishing tools
#biggest players
#digital publishing
#publishing partners
Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads... Continue reading at Digiday
[ Digiday | 2019-10-16 04:01:21 UTC ]
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#digiday research
#digital publishers
Mercury-nominated folk singer and author Sam Lee kicked off Cornerstone's 2020 showcase last night with a live performance. Continue reading at The Bookseller
[ The Bookseller | 2019-10-11 15:38:19 UTC ]
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#live performance
Garrett M. Graff weaves together first-person accounts to create an evocative history of 9/11. Continue reading at The Washington Post
[ The Washington Post | 2019-10-11 15:37:48 UTC ]
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Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway's Harry... Continue reading at AdWeek
[ AdWeek | 2019-10-10 20:54:51 UTC ]
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#harry potter
The combative broadcaster’s memoir mixes engaging snapshots of his early career with some score-settling and a robust defence of his interviewing styleJohn Humphrys is the first to admit he doesn’t deal well with authority. He inherited it from his father, who refused to use the service entrance... Continue reading at The Guardian
[ The Guardian | 2019-10-10 06:30:10 UTC ]
More news stories like this | News stories tagged with:
#prime ministers
#hot water
#military coup
#memoir