NewFronts Now: Day 2 showcases new generations and shoppable ads

Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now.  And please join Ad Age on Friday at 2 p.m. EDT when we will close out the IAB’s event with a wrap-up party where we will bring together marketing and agency executives to dissect and analyze the presentations of the week. Register here. Continue reading at 'Advertising Age'

[ Advertising Age | 2020-06-23 20:11:12 UTC ]
News tagged with: #takeawaysfrom iab #shoppable ads #inbox daily #biggest news #forwarded email #agency executives #digital content

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Vox Solicits Reader Contributions to Keep Its Content Free Amid Ad Declines

The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
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Statement: Ad Tech Companies: Stop Journalism-Harming Keyword Blocking Practices

The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-03 21:38:18 UTC ]
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Half Price Books Cuts Workforce By More Than 2,000

Half Price Books has laid off or furloughed 2,146 people, representing 78% of its workforce of 2,752. The company operates 126 stores in 17 states, all of which are closed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-02 04:00:00 UTC ]
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Alexandra Chang’s ‘Days of Distraction’ experiments with form to reveal the complexities of modern life

The debut novel intersperses the story of a tech reporter in Silicon Valley with Facebook posts, tweets, Google results and other fragments. Continue reading at The Washington Post

[ The Washington Post | 2020-03-27 13:00:00 UTC ]
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Our Personalized Quarantine Book Recommendations, Round 2

Last week, we put out a call asking that those of you who need something good to read in this trying, frightening time, might send us a few of your favorite books (and other things) so we could recommend a good book for you to read. And turns out quite a lot of you are […] Continue reading at Literrary Hub

[ Literrary Hub | 2020-03-27 08:48:47 UTC ]
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Denwood looks to the next generation in new post at S&S Children’s Books

Rachel Denwood, who spent a decade helping to build HarperCollins Children’s Books into a big-brand kids’ giant, is looking to build a broader base of hits in her new role at Simon & Schuster Continue reading at The Bookseller

[ The Bookseller | 2020-03-27 05:21:13 UTC ]
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Clive Palmer buys huge ad to push plan to fund malaria drug as possible cure for Covid-19 | Amanda Meade

Mining magnate took over page two and three of the Australian for his grand scheme. Plus: News Corp journos forced to take leaveOn Friday the Australian published a double-page advertisement paid for by the mining magnate Clive Palmer, promoting his plan to fund 1m doses of the malaria drug... Continue reading at The Guardian

[ The Guardian | 2020-03-27 01:06:05 UTC ]
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Tom Perrotta’s ‘The Leftovers’ imagined 2 percent of the population disappearing. That could be our reality.

“Even years after the events,” Perrotta says of the characters he created, “they were trying to figure out how to process this grief.” Continue reading at The Washington Post

[ The Washington Post | 2020-03-25 15:16:52 UTC ]
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Missing your print edition of Ad Age? Switch to home delivery now

As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age

[ Advertising Age | 2020-03-24 16:45:00 UTC ]
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Sales soar 2,000% for Little Princess picture book on handwashing

Parents keen to encourage children into good hygiene practices during the coronavirus outbreak turn to Tony Ross’s anarchic creation for helpParents desperate to persuade their children to keep washing their hands have been turning to Tony Ross’s anarchic creation the Little Princess for help,... Continue reading at The Guardian

[ The Guardian | 2020-03-23 12:31:25 UTC ]
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Free Comic Book Day has been postponed amid coronavirus outbreak

Free Comic Book Day, which is usually held in May, has been postponed until the summer because of the coronavirus outbreak. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-03-19 23:32:50 UTC ]
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Ad Age print subscription update in light of the COVID-19 pandemic

As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age

[ Advertising Age | 2020-03-19 18:27:27 UTC ]
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5 Tips for Adding Humor to a Self-Help Book

Self-help books should be helpful, but bestsellers tend to offer humor too. Here are five tips for adding humor to a self-help book. The post 5 Tips for Adding Humor to a Self-Help Book by Amy Fish appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2020-03-17 17:22:33 UTC ]
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Independent Bookstore Day Has Been Postponed

Independent Bookstore Day, which was scheduled for April 25, has been postponed. The American Booksellers Association, which manages the promotion, said the event would be rescheduled. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-17 04:00:00 UTC ]
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Zaffre signs debut writer Caroline Day

Zaffre is publishing Caroline Day's debut novel, Hope Nicely’s Lessons for Life, next spring. Continue reading at The Bookseller

[ The Bookseller | 2020-03-15 23:32:06 UTC ]
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Friday Fund Day: Drop Some Dollars and Help Some Classrooms

Help build the libraries of schools around the country by donating a few bucks to these DonorsChoose projects. Continue reading at Book Riot

[ Book Riot | 2020-03-13 10:40:37 UTC ]
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Gollancz gets Sims’ ‘horror for the Netflix generation’

Gollancz has nabbed game designer and podcaster Jonathan Sims' début horror novel. Continue reading at The Bookseller

[ The Bookseller | 2020-03-12 17:53:58 UTC ]
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Twitter, Meredith Are Latest NewFronts Participants Moving to Digital-Only Presentations

Just two weeks ago, the International Advertising Bureau had deemed this year's Digital Content NewFronts the "new NewFronts." Indeed, the 2020 slate is going to be very different--just not the way the IAB had initially intended. The spread of the novel coronavirus, which the World Health... Continue reading at AdWeek

[ AdWeek | 2020-03-11 20:24:39 UTC ]
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YouTube’s Brandcast NewFront Will Shift to Digital-Only Due to Coronavirus Concerns

YouTube's Brandcast, an annual presentation for advertisers that is part of the Interactive Advertising Bureau's NewFronts in New York, will stream over YouTube instead of the traditional in-person event this year, the company said today. The news comes amid growing coronavirus concerns, which... Continue reading at AdWeek

[ AdWeek | 2020-03-11 16:37:06 UTC ]
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IAB Preps NewFronts Streaming Option as Coronavirus Fears Grow

As fears over the coronavirus outbreak continue to affect events and conferences in and out of the U.S., the Interactive Advertising Bureau is preparing for a virtual NewFronts season. Events and company presenters for this year's Digital Content NewFronts--slated to take place April 27-May 6 in... Continue reading at AdWeek

[ AdWeek | 2020-03-11 14:48:44 UTC ]
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