Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And please join Ad Age on Friday at 2 p.m. EDT when we will close out the IAB’s event with a wrap-up party where we will bring together marketing and agency executives to dissect and analyze the presentations of the week. Register here. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
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In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site.... Continue reading at AdWeek
[ AdWeek | 2020-05-04 15:04:07 UTC ]
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#bookstore
“Big Idea,” “The Magical Yet,” “I Am Leonardo da Vinci” and other new books that delight and teach. Continue reading at The Washington Post
[ The Washington Post | 2020-04-30 15:50:46 UTC ]
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#long day
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National Writing Day is launching a bank of online writing resources for students, as part of a campaign to encourage them to write during lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-04-28 22:46:41 UTC ]
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In its World Intellectual Property Day statement, the International Publishers Association warns against 'a pretext of emergency access.' The post IPA on Intellectual Property Day: ‘How Much Value Publishers Bring’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-28 01:35:38 UTC ]
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David Higham Associates (DHA) has announced this year's open day will take place online, due to the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-27 19:47:27 UTC ]
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#open day
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The new campaign for the Portal From Facebook video-calling devices salutes mothers and their efforts during the coronavirus pandemic as Mother's Day approaches. Facebook said the integrated campaign will include a new television spot, digital content (both on- and off-Facebook) and partnerships... Continue reading at AdWeek
[ AdWeek | 2020-04-27 19:15:41 UTC ]
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International publishing organizations are calling on this unique World Book and Copyright Day for support urgently needed by the books business—in the context of the coronavirus pandemic. The post World Book Day Messages: Appeals for the International Industry appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-23 15:50:28 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web! Continue reading at Book Riot
[ Book Riot | 2020-04-23 10:30:24 UTC ]
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#critical linking
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Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading... Continue reading at Advertising Age
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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Facing what it called "a significant decline in advertising revenues" as a result of the COVID-19 pandemic, Meredith Corp. says it's implementing sweeping pay cuts across 60% of its approximately 5,000 employees, suspending quarterly dividends and withdrawing the 2020 fiscal outlook it... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-20 17:45:12 UTC ]
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Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age
[ Advertising Age | 2020-04-17 17:36:26 UTC ]
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#bad news
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As quarantine continues, we’re all noticing that we respond to lockdown differently. While many spend each day providing care, food and other necessities, those of us privileged enough to be 'stuck at home' are seeing our friends’ and family members’ behaviour change under the new... Continue reading at British Council global
[ British Council global | 2020-04-17 15:42:05 UTC ]
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From Turkey, South Africa, Sweden, China, Germany, Israel, Spain, Brazil, and Argentina, this year's free books from Amazon Crossing arrive amid frontier-defying contagion. The post Amazon Crossing Rolls Out Its 2020 Free World Book Day Translations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-17 03:09:44 UTC ]
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Becca Harper-Day is a Digital and Social Marketing Manager and lets us in on how she drives crowdfunding for Unbound Continue reading at The Bookseller
[ The Bookseller | 2020-04-15 19:31:48 UTC ]
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Read "Attack on Titan," "Somali & the Forest Spirit," "Fire Force," "Arte" and more with Mangamo, a new mobile manga subscription service. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-04-15 13:00:12 UTC ]
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#manga
Independent Bookstore Day has been rescheduled for August 29 from its original date next week. In lieu of postponing the event entirely, organizers are hosting what they call a virtual party, and are working with stores on promotions to run all next week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-15 04:00:00 UTC ]
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The book will reportedly feature what the publisher calls “illuminating personal anecdotes.” Continue reading at HuffPost
[ HuffPost | 2020-04-14 20:21:27 UTC ]
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#80th birthday
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Yet another company has pulled out of June's postponed Digital Content NewFronts. Meredith, the magazine publisher with publications that include People, Better Homes & Gardens and Allrecipes, will not court advertisers with a NewFronts presentation this year due to the "current climate,"... Continue reading at AdWeek
[ AdWeek | 2020-04-14 17:34:21 UTC ]
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For marketers, age is a straightforward way to gain insight into your audience. It’s a cornerstone of segmenting, or categorizing, customers into different groups. But some companies aren’t effective at targeting different audience age groups. When they make sweeping generalizations about age... Continue reading at Advertising Age
[ Advertising Age | 2020-04-14 14:00:00 UTC ]
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#digital video
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On April 23, the Georgian Publishers and Booksellers Association expects to stream a busy World Book and Copyright Day program. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Uniting Our Forces’ n Tbilisi, the Georgian Publishers and Booksellers Association chair Gvantsa Jobava has... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-14 04:30:28 UTC ]
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