The coronavirus and Black Lives Matter will be the elephants in the virtual room when digital publishers make their pitch to advertisers during the NewFronts next week. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-06-19 09:00:00 UTC ]
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#social unrest
#digital publishers
Like many of its magazine publishing peers, Time Inc. has spent the past few years furiously working to reposition itself as a multiplatform media company. In the last year alone, the company has acquired big-name digital brands (like xoJane and HelloGiggles), launched several of its own... Continue reading at AdWeek
[ AdWeek | 2016-08-09 00:00:00 UTC ]
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Glamour UK has seen a growth spurt in the last six months, thanks to new social media formats like Facebook Live, as well as internal restructuring. While the number of employees in the edit team has stayed at 25, a few new key hires have come on board to direct the growth on platforms. No... Continue reading at Digiday
[ Digiday | 2016-08-08 00:00:00 UTC ]
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#growth spurt
#facebook live
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#digital team
#beauty tips
The modern shelter magazine builds a new platform in pursuit of a fresh media model. The post Dwell Reimagines Itself as a Social Network appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-19 00:00:00 UTC ]
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Time Out is building out its social content distribution strategy, pinpointing Tumblr video, Facebook Live and Snapchat as priorities for growth. The publisher's internal mantra of "Discover, Look, Share," which it applies to all its online content, translates well to tools like Facebook's... Continue reading at Digiday
[ Digiday | 2016-07-08 00:00:00 UTC ]
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#facebook live
#online content
Guardian News and Media editor-in-chief Katharine Viner laid out some serious home truths about the risks of publishing in an algorithm and platform-dominated era, to 370 advertisers at the ad trade body ISBA's annual lunch. "Social media companies have become overwhelmingly powerful in... Continue reading at Digiday
[ Digiday | 2016-07-06 00:00:00 UTC ]
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#great news
#news industry
It's common sense to not post pictures on social media that may convey an irresponsible lifestyle to current or future employers. But there's a subtler dynamic at play we should consider, especially today, National Camera Day, before we upload that beautiful Hawaiian sunset. What if the pictures... Continue reading at AdWeek
[ AdWeek | 2016-06-30 00:00:00 UTC ]
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#simply happy
#bigger picture
Ever since Facebook introduced its Instant Articles feature last year, publishers have been wondering how the move would play out.The lure is clear: Facebook provides exposure and traffic despite the fact that Instant Articles do not link to the publishers' sites. For Facebook, A-list content... Continue reading at Advertising Age
[ Advertising Age | 2016-06-30 00:00:00 UTC ]
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#facebook introduced
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#ad dollars
#long term
Penguin Random House UK is vacating both its Transworld office in Ealing and its office in the Strand by 2020, it has announced. Continue reading at The Bookseller
[ The Bookseller | 2016-06-29 00:00:00 UTC ]
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#prh uk
The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended June 19, 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-24 00:00:00 UTC ]
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#bestselling ibooks
In the lives of many consumers, social networks have begun to replace traditional news outlets as their primary source of news, making it much more difficult for publishers who still rely on a more traditional business model to earn revenue from their stories. In its annual report on digital... Continue reading at Betanews
[ Betanews | 2016-06-16 00:00:00 UTC ]
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#digital news
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A new report that used eye tracking to understand user engagement with mobile video suggests certain types of video ads on publishers' websites perform better than those on social media. According to a study by Teads, a video technology platform that works with many of the world's top... Continue reading at AdWeek
[ AdWeek | 2016-06-16 00:00:00 UTC ]
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#$100 million
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Quercus has acquired a non-fiction title by social media stars Jack Gilinsky and Jack Johnson, known on social media as Jack & Jack. Continue reading at The Bookseller
[ The Bookseller | 2016-06-09 00:00:00 UTC ]
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#non-fiction title
Bloomsbury has launched Bloomsbury 2020, a strategy to capitalise on the £3.4bn academic libraries market and reposition itself from "a primarily consumer publisher to a digital B2B (business-to-business) publisher". Continue reading at The Bookseller
[ The Bookseller | 2016-05-20 00:00:00 UTC ]
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#b2b publisher
This year’s Making Information Pay conference will feature presentations on community outreach, consumer data privacy, accessible publishing practices and diversity in the workplace. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-18 00:00:00 UTC ]
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#social responsibility
#community outreach
Facebook's main news section, called Trending, has never been so buzzy thanks to a political web it allegedly weaved itself, with many critics crawling to the surface in the last five days. The digital giant has been bashed by right-wing pundits and other media watchers since Gizmodo... Continue reading at AdWeek
[ AdWeek | 2016-05-13 00:00:00 UTC ]
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Overall, a good day for the legacy publisher. The post Time Inc. Reveals Branded OTT Video Channels, VR Programming at NewFronts appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-06 00:00:00 UTC ]
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The legacy publisher is all-in on reaching millennials through video and social media. The post Video Programming, Channing Tatum Star at Hearst’s First-Ever NewFronts appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-05 00:00:00 UTC ]
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The Economist—the 172-year-old British publication known for its thoughtful perspectives on politics, international affairs and finance—will showcase Economist Films for the first time during this year's Digital Content NewFronts. On May 10 in New York, the publisher will tout video formats... Continue reading at AdWeek
[ AdWeek | 2016-04-08 00:00:00 UTC ]
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#including cnn
#global perspective
Social media, once considered the side door to a publisher's site, is rapidly becoming the primary entry point for new readers. These readers move in and out of content differently than traditional web site visitors. Social visitors are new, they’re likely to stay that way, and even if they... Continue reading at Digiday
[ Digiday | 2016-04-01 00:00:00 UTC ]
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#social audience
#social channels
#distributed platforms
#google amp
#sponsored content
Earlier this month, InStyle launched its first sweepstakes in partnership with Pinterest. The spring-themed contest is part of the magazine's push to focus on the platform, as it's the only one whose followers continue to grow, 22 percent year over year. "Our other social platforms are maxed... Continue reading at Digiday
[ Digiday | 2016-03-25 00:00:00 UTC ]
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#pinterest appeared
#social platforms
#slow burn
#evergreen content