The Economist—the 172-year-old British publication known for its thoughtful perspectives on politics, international affairs and finance—will showcase Economist Films for the first time during this year's Digital Content NewFronts. On May 10 in New York, the publisher will tout video formats including virtual reality, highlight examples of previous films and explain its approach to sponsored content for the video vertical, which launched in June. According to Economist Films president Nicholas Minter-Green, the media company's NewFronts debut will be "a bit of a coming out party" for the project after its first year. "I think it's a chance for people to understand what we're doing," he said. "Almost from an existential point of view, to really show people what we've done in the past for our brand and to understand why we make the content the way we make it, how we partner with brands we work with and what we think our role in all of this online video might be." Since launching, Economist Films has produced a number of 15-minute mini-documentaries inspired by stories in the publication's weekly newspaper. The films have often been paired with sponsored content related to the topics: Its Global Compass social affairs series was sponsored by Virgin Unite, and a tech-business series Futureworks was backed by Salesforce. Economist Films also produced a 30-minute documentary to coincide with The World in 2016, an annual installment of analysis and predictions for the coming... Continue reading at 'AdWeek'
[ AdWeek | 2016-04-08 00:00:00 UTC ]
News tagged with:
#including cnn
#global perspective
On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday
[ Digiday | 2023-05-03 10:01:00 UTC ]
More news stories like this | All news stories tagged with:
#digital content
#artificial intelligence
#ad formats
Scholastic has snapped up the debut middle-grade novel of 12-year-old Cara Mailey, in the same week as a BBC One documentary airs about her and her family. Continue reading at The Bookseller
[ The Bookseller | 2021-08-18 23:35:29 UTC ]
More news stories like this | All news stories tagged with:
#scholastic
#debut middle-grade
#scholastic snaps
Gaming took center stage at the 2020 Digital Content NewFronts today. 3BlackDot, an entertainment studio that builds content around influencers in the gaming space, gave its first NewFronts presentation, boasting to advertisers about its far reach and various functions. The entertainment studio... Continue reading at AdWeek
[ AdWeek | 2020-06-26 18:17:46 UTC ]
More news stories like this | All news stories tagged with:
#digital content
#newfronts presentation
#center stage
#gaming space
Publishing giant Cond? Nast is committed to championing more diverse voices, executives told potential advertisers today at the company's virtual NewFronts presentation. The event comes two weeks after charges of racist and biased behavior toward former and current employees who were outspoken... Continue reading at AdWeek
[ AdWeek | 2020-06-23 19:36:48 UTC ]
More news stories like this | All news stories tagged with:
#publishing giant
#diverse voices
The McIlvanney Prize and the Bloody Scotland Debut Crime Novel of the Year award will go ahead this year as planned, sponsored for the first time by Glencairn Glass. Continue reading at The Bookseller
[ The Bookseller | 2020-04-14 15:12:47 UTC ]
More news stories like this | All news stories tagged with:
#mcilvanney prize
Target made its first NewFronts pitch to advertisers not with content, but with a rebrand of its existing media network business. The retailer joined the likes of Hulu, which announced a new binge-watch ad format, and Walmart, which introduced a new video ad network, in presenting this week. But... Continue reading at Advertising Age
[ Advertising Age | 2019-05-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#joy buolamwini
#todd waterbury
#radio show
#shankar vedantam
#founding director
#senior curator
#paola antonelli
#brian collins
#leland maschmeyer
#included creatives
Target made its first NewFronts pitch to advertisers not with content, but with a rebrand of its existing media network business. The retailer joined the likes of Hulu, which announced a new binge-watch ad format, and Walmart, which introduced a new video ad network, in presenting this week. But... Continue reading at Advertising Age
[ Advertising Age | 2019-05-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#joy buolamwini
#todd waterbury
#radio show
#shankar vedantam
#founding director
#senior curator
#paola antonelli
#brian collins
#leland maschmeyer
#included creatives
Musical.ly debuts its first original shows today -- the first of a few it will be rolling out over the coming weeks. The company has signed original content deals with entertainment groups Viacom, NBCUniversal and Hearst Magazines. Continue reading at Engadget
[ Engadget | 2017-06-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#hearst magazines
#coming weeks
It took about 30 seconds after the opening montage at Cond Nast's NewFronts presentation on Tuesday for the publisher to take advantage of the mess in digital media."Fake news, alternatives facts, fraud, non-brand-safe content," chief business officer Jim Norton told the crowd at Cipriani 25 in... Continue reading at Advertising Age
[ Advertising Age | 2017-05-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#engaged audiences
#challenges facing
#downtown manhattan
#fake news
#newfronts presentation
For the first time, Twitter is planning to participate in the Interactive Advertising Bureau's 2017 Digital Content NewFronts, giving the social platform a chance to showcase its live video and and other content offerings to marketers in New York. Dozens of major digital publishers and platforms... Continue reading at AdWeek
[ AdWeek | 2017-03-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#content offerings
#social platform
#newfronts presentation
#live video
Transworld has acquired a story of love and loss entitled This is How I Lose You by Kate McNaughton. Continue reading at The Bookseller
[ The Bookseller | 2016-11-16 00:00:00 UTC ]
More news stories like this |
A 60-year-old publication will be one of the new kids on the NewFronts block in 2016. Playboy will be among the 37 presenters during the fifth Digital Content NewFronts, where publishers make their case for a slice of the $3 billion digital-video advertising pie. Joining Playboy as first-time... Continue reading at AdWeek
[ AdWeek | 2015-12-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#general manager
#waiting list
As companies from BuzzFeed to Hulu prepare to pitch advertisers on their "premium"video series at the Digital Content NewFronts, it's perhaps time for a reminder that plenty of, well, arguably non-premium content creators are already good friends with marketers.So here's a look at 20 of the most... Continue reading at Advertising Age
[ Advertising Age | 2015-03-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing frequency
#video series
With The Big Day, the wunderkind tries to outdo Coloring Book and ends up spreading himself thin. Continue reading at Slate
[ Slate | 2019-07-29 16:14:20 UTC ]
More news stories like this | All news stories tagged with:
#coloring book
#big day
For decades the format for the TV upfronts has remained static: Agency executives and brand marketers wait in line outside of Radio City Music Hall or Carnegie Hall to listen to network leaders declare that their channels are No. 1 and hear some stand-up by the networks' late-night hosts. It all... Continue reading at Advertising Age
[ Advertising Age | 2017-04-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#industry executives
#shake things
#technological advances
#digital publishers
#pop star
Sourcebooks has formed Hear Your Story, a new imprint featuring guided journals for families to share their memories and life lessons. The imprint is being formed in partnership with author Jeffrey Mason, who created the Hear Your Story series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-19 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#life lessons
Some time ago–a decade at least, but it feels longer–a literary agent read a manuscript that I’d written and told me that she loved it, loved my style, but the book felt too calculated, too much like a math problem. It didn’t lack heart per se, she said, but it felt too much like a […] Continue reading at Literrary Hub
[ Literrary Hub | 2024-11-18 09:55:11 UTC ]
More news stories like this | All news stories tagged with:
#literary agent
#time ago
It's been a Mac-heavy week! In this episode, Devindra and producer Ben Ellman dive into all of Apple's new M4 hardware: the new iMac, Mac mini and refreshed Macbook Pros. The Mac mini, in particular, looks like it'll be a huge hit for anyone who needs a simple desktop system. Also, we dive into... Continue reading at Engadget
[ Engadget | 2024-11-01 13:20:04 UTC ]
More news stories like this | All news stories tagged with:
#small press
#kindle
#libraries
#managing editor
#holiday season
#cartoon network
We finally got an iPad Mini refresh, and it's not particularly exciting. But that's fine! It's still a useful little tablet, and now thanks to the A17 Pro chip, it's already ready for upcoming Apple Intelligence features. In this episode, Engadget Deputy Editor Nathan Ingraham joins to discuss... Continue reading at Engadget
[ Engadget | 2024-10-25 11:30:45 UTC ]
More news stories like this | All news stories tagged with:
#book series
#managing editor
#outro music
#theme music
#worth checking