Anyone involved in writing books or TV and film scripts knows that whilst the entertainment and publishing sectors are constantly on the look out for the next blockbuster, nobody is quite sure what one actually looks like. A new AI platform called AUTHORS is looking to use machine learning technology to recognize critical insights in original, creative work, to identify its mass audience appeal. The AUTHORS platform analyzes the content, predicts success, and then connects the creator with the appropriate publishers or agents. Though still in its early stages, the platform currently has about 40 publishers and agents who use… [Continue Reading] Continue reading at 'Betanews'
[ Betanews | 2017-04-14 00:00:00 UTC ]
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Mary Cash, v-p and editor-in-chief of Holiday House, reports on her trip to the Seoul International Book Fair in South Korea. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-01 00:00:00 UTC ]
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The social network is a fact of life for any company that creates content. And the new reality will require lots of adjustment.The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites.Read Full Story Continue reading at Fast Company
[ Fast Company | 2016-07-01 00:00:00 UTC ]
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Ever since Facebook introduced its Instant Articles feature last year, publishers have been wondering how the move would play out.The lure is clear: Facebook provides exposure and traffic despite the fact that Instant Articles do not link to the publishers' sites. For Facebook, A-list content... Continue reading at Advertising Age
[ Advertising Age | 2016-06-30 00:00:00 UTC ]
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Attendance at the International Christian Retail Show, held June 26-29 in Cincinnati, fell 29.5% from last year, but the CBA president revealed a new merchandising plan to help boost Christian retailers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-30 00:00:00 UTC ]
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Female superheroes and other properties intended to inspire confidence in girls were a big presence at Licensing Expo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-24 00:00:00 UTC ]
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Female superheroes and other properties intended to inspire confidence in girls were a big presence at Licensing Expo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-24 00:00:00 UTC ]
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'We don't have a problem with space,' says Alexandre Gaudefroy. His bookshop can provide you with one of millions of titles, while you wait. Print-on-Demand has a dedicated foothold in Paris. The post Paris and the Machine: Now Printing a New Business Model appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-23 00:00:00 UTC ]
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For the past two years, Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from newspapers and magazines to local TV stations, to determine which articles are... Continue reading at AdWeek
[ AdWeek | 2016-06-22 00:00:00 UTC ]
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Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment. Now, the viral-minded site is trying to flip the narrative and draw in advertisers with new ad targeting and... Continue reading at AdWeek
[ AdWeek | 2016-06-21 00:00:00 UTC ]
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This nonfiction book by a Swedish adventurer who befriended a stray dog on a grueling trek in South America has become an unexpected hit in the U.K. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-21 00:00:00 UTC ]
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Spire will combine the publisher's first-party data with 1010data's consumer purchase data to optimize real-time campaigns. The post Condé Nast Launches New Audience Data Platform, Condé Nast Spire appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-20 00:00:00 UTC ]
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Live literature producer and independent publisher Penned in the Margins is publishing the latest titles from Luke Kennard and Melissa Lee-Houghton, which its director Tom Chivers believes is a “bit of a coup” for a small indie. Continue reading at The Bookseller
[ The Bookseller | 2016-06-20 00:00:00 UTC ]
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Ho Pin, who runs a Chinese-language publishing company, in Queens in February. Living in the United States is his strategy for staying out of the clutches of China’s police if his publications offend the Communist Party. Continue reading at The New York Times
[ The New York Times | 2016-06-17 00:00:00 UTC ]
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What medium delivers the biggest bang for the buck? A new study provides a definitive answer, at least for packaged goods, and it's probably not the one anyone expected.Magazines deliver by far the best return on ad spending when compared to TV, digital display and video, mobile and cross-media... Continue reading at Advertising Age
[ Advertising Age | 2016-06-14 00:00:00 UTC ]
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Executive editor Gillian Britt explains the brand’s unique format. The post What Publishers Can Learn from Eat Drink Lucky’s E-Mail Success appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-08 00:00:00 UTC ]
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Singapore has welcomed its first book vending machines, carrying up to 150 copies of 22 different titles from Singapore publishers. Continue reading at The Bookseller
[ The Bookseller | 2016-06-07 00:00:00 UTC ]
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Support from presses of all sizes has been key to CI's success, but this year even more small presses than usual will be at the conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
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How independent booksellers and libraries are collaborating on programs to benefit kids and help out the bottom line. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
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Penguin Random House chair Gail Rebuck has said that she and other UK bosses for parent company Bertelsmann are "unanimous" in wanting to stay inside the European Union, because leaving "it is too big a risk to take". Continue reading at The Bookseller
[ The Bookseller | 2016-06-02 00:00:00 UTC ]
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Children who grow up with a large number of books in the house earn more money later in life, according to a new study published in the Economic Journal. Continue reading at The Bookseller
[ The Bookseller | 2016-06-01 00:00:00 UTC ]
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