Not all the action in San Diego is taking place in the city's convention center. Just a short walk away at Petco Park, Nerd Machine is hosting Nerd HQ, a free extravaganza that's also a hotbed for experiential marketing. Though the organization works in partnership with San Diego Comic Con, it isn't affiliated with the annual convention. Instead, Nerd Machine recognizes the potential of the fan crowd and tries to offer them alternative things to do if the aisles get too crowded. Other companies, including Nerdist and Skybound's comic book The Walking Dead, have also created activities outside the main halls. Co-founder Zachary Levi, best known for starring in NBC's cult hit Chuck, said Nerd Machine started in November 2010 as an apparel company that allowed geeks to proudly wear their nerd labels. To promote the brand, he and co-founder David Coleman decided to host a bar party where they could give away a few shirts during the July convention. Four years later, Nerd HQ has become a festival outside the main hub, complete with live performances, video games and unique hands-on experiences. "We thought, 'We'll bring people by where we do our event, and we'll sell merch," Levi said. "What’s the best way to bring people by? Well you give them fun activities, fun activations, and as much as you can give them for free, you give them for free." Growing past its humble bar beginnings, brands with activations at Nerd HQ this year include Intel, Internet Explorer, Maker... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-26 00:00:00 UTC ]
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Facebook is pulling back the curtain just enough to tout how much money it's making for publishers. The Menlo Park, Calif.-based company today said its mobile-focused Facebook Audience Network (FAN) had a $1 billion annual run rate during the fourth quarter for advertising spend, with "the... Continue reading at AdWeek
[ AdWeek | 2016-01-07 00:00:00 UTC ]
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German trade publisher Bastei Lübbe and book retailer Hugendubel have come up with an unusual idea to get rid of unwanted Christmas presents. Continue reading at The Bookseller
[ The Bookseller | 2015-12-22 00:00:00 UTC ]
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The new traveling Trio exhibit, which debuted at the SIBA trade show in September and celebrates Southern culture, will visit fairs, museums and bookstores around the Southeast. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-08 00:00:00 UTC ]
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President Obama vowed Saturday that investigators would "get to the bottom" of the San Bernardino massacre as new details emerged about the woman at the center of the terrorism investigation. One of the two assailants, Tashfeen Malik, pledged allegiance to an Islamic State leader in a Facebook... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-12-06 00:00:00 UTC ]
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FBI agents who searched the Redlands home of the shooters involved in a San Bernardino attack earlier this week removed a .22 caliber rifle, dozens of boxes of ammunition, weapons accessories, invoices from two gun sellers, a laptop computer and several data storage devices, according to an... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-12-05 00:00:00 UTC ]
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A 52-year-old Colton resident was among the 14 people killed Wednesday in the San Bernardino shooting rampage, according to a Facebook post by his wife. “My husband, Nicholas Thalasinos, was killed in the shooting,” wrote Jennifer Thalasinos, a second-grade teacher for the Colton Joint Unified... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-12-04 00:00:00 UTC ]
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This week saw an unexpected new title shoot to the top of the U.K's official book charts: "Mog's Christmas Calamity," by children's author Judith Kerr. Aged 92, Kerr has penned a new book featuring "Mog," a cat beloved to generations of British kids but what's really unusual is that she wrote... Continue reading at Advertising Age
[ Advertising Age | 2015-11-20 00:00:00 UTC ]
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Facebook is extending its Instant Articles initiative to Android smartphone users in India, about six months after its US debut, reports Mint. Prior to this, the initiative was limited to iOS users in US and Western Europe. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-17 00:00:00 UTC ]
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Eight Short Edition vending machines are being set up throughout Grenoble, France to dispense free short stories to the reading public. The post New French Vending Machines Dispense Free Short Stories appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-13 00:00:00 UTC ]
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Target's taking kids and grown-ups alike on a "holiday odyssey," one that brings shopping and storytelling together in digitally fueled new ways. The Minneapolis-based retailer's 2015 campaign from 72andSunny is rooted in a digital children's book narrated by actor Neil Patrick Harris. The... Continue reading at AdWeek
[ AdWeek | 2015-11-13 00:00:00 UTC ]
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In ‘American Qur’an,' graphic artist Birk illustrates the Qur'an in renderings that blend Islam with Americana. The result is a book he hopes changes readers' minds about the sacred text. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-05 00:00:00 UTC ]
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Jane Friedman, c.e.o. of Open Road Integrated Media, on ebooks, backlist and drinking "the Kool-Aid very early on digital". Continue reading at The Bookseller
[ The Bookseller | 2015-10-27 00:00:00 UTC ]
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In the French city of Grenoble, there are unusual vending machines that don't dispense soda or snacks -- they print out short stories that look like paper receipts instead. These machines were built by a publishing company called Short Éditi... Continue reading at Engadget
[ Engadget | 2015-10-24 00:00:00 UTC ]
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Books Are My Bag has teamed up with The Busking Project to launch The Bookshop Buskers. The initiative will see buskers and street theatre bring “high streets to life” on Saturday 10th October as part of the industry-wide Books Are My Bag (BAMB) campaign. The partnership’s aim is to provide... Continue reading at The Bookseller
[ The Bookseller | 2015-10-02 00:00:00 UTC ]
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If you live in certain media and technology circles, there’s a very good chance you’re already using Nuzzel. It’s an app that combs through your Twitter or Facebook feeds, identifying the links being shared the most by y ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-30 00:00:00 UTC ]
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Stars Wars was first to post a 360-degree video. Photo: Facebook Virtual reality is coming to Facebook news feeds. Today the company rolled out 360-degree videos brands and publishers can post to their pages. Desktop viewers just have to drag their mouse over a clip to change the angle, and... Continue reading at AdWeek
[ AdWeek | 2015-09-24 00:00:00 UTC ]
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Two publishing professionals have brought a production of Melanie Marnich’s 'These Shining Lives' to the Pleasance Theatre in London. Kate Moore, a former PRH editorial director who now works as a freelance writer and editor, is directing the play, while Anna Marx, commissioning editor at John... Continue reading at The Bookseller
[ The Bookseller | 2015-09-11 00:00:00 UTC ]
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Amazon has expanded its Kindle Scout crowd-sourcing publishing programme to the UK. The programme was launched in the US last October and has been rolled out to other countries in Europe, Canada, Australia, New Zealand, South Africa, Mexico, Brazil, Japan and India, among others. Continue reading at The Bookseller
[ The Bookseller | 2015-09-10 00:00:00 UTC ]
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AOL won't talk about it, but the steady stream of mobile activity and profile data the firm now has at its disposal from its new parent Verizon makes its Millennial Media acquisition far more powerful than it would otherwise be. AOL bought mobile ad network Millennial for $238 million... Continue reading at Advertising Age
[ Advertising Age | 2015-09-08 00:00:00 UTC ]
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