Nerd Machine Brings Nerd HQ to San Diego

Not all the action in San Diego is taking place in the city's convention center. Just a short walk away at Petco Park, Nerd Machine is hosting Nerd HQ, a free extravaganza that's also a hotbed for experiential marketing. Though the organization works in partnership with San Diego Comic Con, it isn't affiliated with the annual convention. Instead, Nerd Machine recognizes the potential of the fan crowd and tries to offer them alternative things to do if the aisles get too crowded. Other companies, including Nerdist and Skybound's comic book The Walking Dead, have also created activities outside the main halls. Co-founder Zachary Levi, best known for starring in NBC's cult hit Chuck, said Nerd Machine started in November 2010 as an apparel company that allowed geeks to proudly wear their nerd labels. To promote the brand, he and co-founder David Coleman decided to host a bar party where they could give away a few shirts during the July convention. Four years later, Nerd HQ has become a festival outside the main hub, complete with live performances, video games and unique hands-on experiences. "We thought, 'We'll bring people by where we do our event, and we'll sell merch," Levi said. "What’s the best way to bring people by? Well you give them fun activities, fun activations, and as much as you can give them for free, you give them for free." Growing past its humble bar beginnings, brands with activations at Nerd HQ this year include Intel, Internet Explorer, Maker... Continue reading at 'AdWeek'

[ AdWeek | 2014-07-26 00:00:00 UTC ]
News tagged with: #comic con #foreseeable future #raising money

Other Publishing stories related to: 'Nerd Machine Brings Nerd HQ to San Diego'


San Diego Comic-Con: The Show Must Go On(line)

San Diego Comic-Con and other pop culture conventions juggle online and in-person events as they adapt to the new new normal. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #in-person events


2021 WonderCon, San Diego Comic-Con Stay Virtual; CCI Plans November In-Person Event

Comic-Con International announced that it will once again replace WonderCon, its annual spring convention in Anaheim, and the San Diego Comic-Con in the summer, with free virtual events in 2021. In addition, CCI plans to launch a new and as yet unnamed in-person pop culture event in November 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-03 05:00:00 UTC ]
More news stories like this | News stories tagged with:


Three Months After Shutting Its Doors, San Diego Magazine Returns

When San Diego magazine abruptly ceased operations and laid off nearly all of its employees in late March, mere days after a statewide shelter-in-place order took effect in California, CEO and publisher Jim Fitzpatrick stressed that it was only a temporary pause and that he hoped the magazine... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-15 18:27:52 UTC ]
More news stories like this | News stories tagged with: #george floyd #police brutality #national anthem #public events #immediately respond #san diego


San Diego's Mysterious Galaxy Seeks New Owner and New Location

San Diego's Mysterious Galaxy bookstore must find a new owner and a new location before its lease expires in less than 60 days. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-26 05:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore #san diego


Literary San Diego: A Reading List That May or May Not Include Ron Burgundy

What place does San Diego have in the cultural imagination? Because this is where I grew up, it’s hard for me to see it clearly. San Diego can seem like a joke—always trying to be something more than what it is, never measuring up, the overlooked younger sibling of LA and San Francisco. Our... Continue reading at Literrary Hub

[ Literrary Hub | 2019-08-05 08:48:04 UTC ]
More news stories like this | News stories tagged with: #reading list #san diego


Photo Mania: San Diego Comic-Con 2019

The San Diego Comic-Con International, held July 17-21 at the San Diego Convention Center, marked its 50th anniversary, celebrating the show’s rise from small gathering of fans to a showcase for global pop culture. Publishers Weekly was there to capture images of the events, artists, publishers... Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers weekly #capture images #small gathering #50th anniversary #photo mania #fans attending


San Diego Comic-Con 2019: Comixology Originals, IDW Buys Sunday Press

Among the early announcements at Comic-Con, Comixology marked its 10th anniversary with a new slate of original titles, and Sunday Press Books has been acquired by IDW. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #original titles #10th anniversary #early announcements #comixology originals


Celebrating 50 San Diego Comic-Cons

Tracing SDCC’s evolution from a small gathering of fans to the biggest pop culture event in the world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #small gathering


A Mueller Report graphic novel will be released by San Diego publisher

Special Counsel Robert S. Mueller III’s report on Russian interference in the 2016 U.S. presidential election has become something of a publishing phenomenon, with several book versions of the report flying off bookstore shelves. Now a San Diego publisher is planning to release a version of... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-06-24 19:00:00 UTC ]
More news stories like this | News stories tagged with: #graphic novel #bookstore #bookstore shelves #publishing phenomenon #presidential election #russian interference #mueller iii


San Diego’s Laotian community pushes for a place in California history books

Members of San Diego’s Laotian community have launched a statewide movement to get their history added to California textbooks. Lao Advocacy Organization San Diego, or LaoSD, formed last fall after then-Gov. Jerry Brown signed a bill that added lessons on the Vietnamese American refugee... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #san diego


San Diego Bookseller Undergoes Surgery, Other Booksellers Keep His Store Open

After San Diego bookseller Seth Marko, the co-owner of the Book Catapult, underwent emergency heart surgery last week, other indie booksellers in San Diego and beyond stepped forward to keep the store open while he convalesces. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #san diego #indie booksellers


HQ brings together 24 authors and celebrates second anniversary

HQ celebrated 24 of its crime authors with a Crime Fiction Showcase, coinciding with the second anniversary of the imprint. Continue reading at The Bookseller

[ The Bookseller | 2018-11-14 00:00:00 UTC ]
More news stories like this |


‘My Hero Academia’ Manga Mania at San Diego Comic-Con 2018

My Hero Academia creator Kohei Horikoshi sparked a manga fan frenzy during his first visit to Comic-Con; new manga and anime releases were announced and manga fans got to celebrate the induction of manga legend Rumiko Takahashi into the Will Eisner Hall of Fame. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hero academia #manga fans


Photo Mania: San Diego Comic-Con 2018

The San Diego Comic-Con International, held July 19-22 at the San Diego Convention Center, is a showcase for global pop culture celebrating comics, graphic novels and manga as well as films, TV, animation and videogames. Publishers Weekly was there to capture images of the events, artists,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fans attending #capture images #graphic novels #photo mania


New Fans, New Books: Change Comes to San Diego Comic-Con 2018

Comic-Con featured the usual mobs of fans searching for movie and TV stars but the show also reflects ongoing change in the fan community, and publishers are presenting a broader selection of titles aimed at women, people of color, and the LGBTQ community. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lgbtq community #titles aimed #fan community #tv stars


San Diego Comic-Con 2018: Comixology, Gail Simone, DC Universe Pricing and More

Among other announcements at San Diego Comic-Con, comics writer Gail Simone is joining Lion Forge, and Marvel is teaming with IDW to create comics and graphic novels for middle grade readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #graphic novels


San Diego Comic-Con 2018: All Our Coverage

Stay up to date on all the latest news about San Diego Comic-Con 2018 with Publishers Weekly—daily updates, podcasts and more. We'll have exclusive interviews, photos and all the rest of the action here. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #exclusive interviews #latest news


A Look at Library Programming at San Diego Comic-Con 2018

The librarians are coming! The San Diego Public Library is once again teaming with Comic-Con International to organize the Comic Conference for Educators and Librarians. Here's our select listing of panels for each day of CCEL. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #select listing #comic conference #comic-con international #library programming


In a World of Too Many Cons, San Diego Is Still King

An ever-increasing number of comics and pop culture conventions are taxing publishers’ exhibition budgets and turning artists into nomads, on the road signing autographs in a different city or country every weekend. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ever-increasing number #san diego