Not all the action in San Diego is taking place in the city's convention center. Just a short walk away at Petco Park, Nerd Machine is hosting Nerd HQ, a free extravaganza that's also a hotbed for experiential marketing. Though the organization works in partnership with San Diego Comic Con, it isn't affiliated with the annual convention. Instead, Nerd Machine recognizes the potential of the fan crowd and tries to offer them alternative things to do if the aisles get too crowded. Other companies, including Nerdist and Skybound's comic book The Walking Dead, have also created activities outside the main halls. Co-founder Zachary Levi, best known for starring in NBC's cult hit Chuck, said Nerd Machine started in November 2010 as an apparel company that allowed geeks to proudly wear their nerd labels. To promote the brand, he and co-founder David Coleman decided to host a bar party where they could give away a few shirts during the July convention. Four years later, Nerd HQ has become a festival outside the main hub, complete with live performances, video games and unique hands-on experiences. "We thought, 'We'll bring people by where we do our event, and we'll sell merch," Levi said. "What’s the best way to bring people by? Well you give them fun activities, fun activations, and as much as you can give them for free, you give them for free." Growing past its humble bar beginnings, brands with activations at Nerd HQ this year include Intel, Internet Explorer, Maker... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-26 00:00:00 UTC ]
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Not all the action in San Diego is taking place in the city's convention center. Just a short walk away at Petco Park, Nerd Machine is hosting Nerd HQ, a free extravaganza that's also a hotbed for experiential marketing. Though the organization works in partnership with San Diego Comic Con, it... Continue reading at AdWeek
[ AdWeek | 2014-07-26 00:00:00 UTC ]
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Superstars Junji Ito and Makoto Yukimura drew enthusiastic crowds at this year's con. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-27 04:00:00 UTC ]
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Strollers were a common sight in the aisles at San Diego Comic-Con as kids and teens joined parents in cosplay and lined up to meet cartoonists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-26 04:00:00 UTC ]
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San Diego Comic-Con returns at full strength, despite uncertainty about the impact of the Writers Guild strike. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-07 04:00:00 UTC ]
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Despite the diminished presence of manga on the exhibition floor of the San Diego Comic-Con, manga and webtoon publishers continue to report a wave of strong sales and fan enthusiasm. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-28 04:00:00 UTC ]
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It might have been hard to tell because of the mask requirement, but there were a lot of smiles at the 2022 San Diego Comic-Con, held July 21-24 at the San Diego Convention Center. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-26 04:00:00 UTC ]
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The massive show returns in-person to San Diego this summer after a three-year hiatus. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-01 04:00:00 UTC ]
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After a COVID-19-forced hiatus, San Diego comic book store owners are looking forward to the return of an IRL Comic-Con — even if they won't attend. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-11-24 20:45:41 UTC ]
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San Diego Comic-Con and other pop culture conventions juggle online and in-person events as they adapt to the new new normal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-02 04:00:00 UTC ]
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Comic-Con International announced that it will once again replace WonderCon, its annual spring convention in Anaheim, and the San Diego Comic-Con in the summer, with free virtual events in 2021. In addition, CCI plans to launch a new and as yet unnamed in-person pop culture event in November 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-03 05:00:00 UTC ]
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When San Diego magazine abruptly ceased operations and laid off nearly all of its employees in late March, mere days after a statewide shelter-in-place order took effect in California, CEO and publisher Jim Fitzpatrick stressed that it was only a temporary pause and that he hoped the magazine... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-15 18:27:52 UTC ]
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San Diego's Mysterious Galaxy bookstore must find a new owner and a new location before its lease expires in less than 60 days. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-26 05:00:00 UTC ]
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What place does San Diego have in the cultural imagination? Because this is where I grew up, it’s hard for me to see it clearly. San Diego can seem like a joke—always trying to be something more than what it is, never measuring up, the overlooked younger sibling of LA and San Francisco. Our... Continue reading at Literrary Hub
[ Literrary Hub | 2019-08-05 08:48:04 UTC ]
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The San Diego Comic-Con International, held July 17-21 at the San Diego Convention Center, marked its 50th anniversary, celebrating the show’s rise from small gathering of fans to a showcase for global pop culture. Publishers Weekly was there to capture images of the events, artists, publishers... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-23 04:00:00 UTC ]
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Among the early announcements at Comic-Con, Comixology marked its 10th anniversary with a new slate of original titles, and Sunday Press Books has been acquired by IDW. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-19 04:00:00 UTC ]
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Tracing SDCC’s evolution from a small gathering of fans to the biggest pop culture event in the world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-05 04:00:00 UTC ]
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Special Counsel Robert S. Mueller III’s report on Russian interference in the 2016 U.S. presidential election has become something of a publishing phenomenon, with several book versions of the report flying off bookstore shelves. Now a San Diego publisher is planning to release a version of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-24 19:00:00 UTC ]
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Members of San Diego’s Laotian community have launched a statewide movement to get their history added to California textbooks. Lao Advocacy Organization San Diego, or LaoSD, formed last fall after then-Gov. Jerry Brown signed a bill that added lessons on the Vietnamese American refugee... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-03-09 00:00:00 UTC ]
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After San Diego bookseller Seth Marko, the co-owner of the Book Catapult, underwent emergency heart surgery last week, other indie booksellers in San Diego and beyond stepped forward to keep the store open while he convalesces. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-07 00:00:00 UTC ]
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HQ celebrated 24 of its crime authors with a Crime Fiction Showcase, coinciding with the second anniversary of the imprint. Continue reading at The Bookseller
[ The Bookseller | 2018-11-14 00:00:00 UTC ]
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