Not all the action in San Diego is taking place in the city's convention center. Just a short walk away at Petco Park, Nerd Machine is hosting Nerd HQ, a free extravaganza that's also a hotbed for experiential marketing. Though the organization works in partnership with San Diego Comic Con, it isn't affiliated with the annual convention. Instead, Nerd Machine recognizes the potential of the fan crowd and tries to offer them alternative things to do if the aisles get too crowded. Other companies, including Nerdist and Skybound's comic book The Walking Dead, have also created activities outside the main halls. Co-founder Zachary Levi, best known for starring in NBC's cult hit Chuck, said Nerd Machine started in November 2010 as an apparel company that allowed geeks to proudly wear their nerd labels. To promote the brand, he and co-founder David Coleman decided to host a bar party where they could give away a few shirts during the July convention. Four years later, Nerd HQ has become a festival outside the main hub, complete with live performances, video games and unique hands-on experiences. "We thought, 'We'll bring people by where we do our event, and we'll sell merch," Levi said. "What’s the best way to bring people by? Well you give them fun activities, fun activations, and as much as you can give them for free, you give them for free." Growing past its humble bar beginnings, brands with activations at Nerd HQ this year include Intel, Internet Explorer, Maker... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-26 00:00:00 UTC ]
Authors including Joanna Harris and Richard Flanagan are raising money for firefighters battling bushfires in Australia by offering signed books, illustrations, experiences and writers' services in a Twitter auction. Continue reading at The Bookseller
[ The Bookseller | 2020-01-06 19:12:57 UTC ]
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Two of the younger digital media startups, The Athletic and Axios, are raising money to fuel diversification of their businesses, Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-11-12 18:00:39 UTC ]
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Please don't lend cold and flu germs to the convention miasma, but if you have something akin to allergies, we've got tips for surviving the comic con. Continue reading at Book Riot
[ Book Riot | 2019-10-15 10:42:42 UTC ]
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NYCC sold 210,000 tickets in 2019 as graphic novel sales continue to grow, auguring an even bigger show next year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-11 04:00:00 UTC ]
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New York Comic Con 2019 was held October 3-6 at the Javits Convention Center in Manhattan. Publishers Weekly was on hand to bring back images of the artists, publishers and fans attending the annual celebration of comics, graphic novels and popular culture. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-08 04:00:00 UTC ]
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'Hey Kiddo', Jarrett J. Kroscoczka’s bestselling gaphic memoir about familial dysfunction, won Book of the Year, while Fun Home author Alison Bechdel and Hellboy creator Mike Mignola were inducted into the Hall of Fame at the Harvey Awards ceremony, held Friday evening during New York Comic Con... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-06 04:00:00 UTC ]
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New York Comic Con has proven kind to Star Trek fans this year. To begin with, CBS has confirmed that its All Access series Star Trek: Picard will premiere on January 23rd, 2020. You won't have to wait too much longer to see what has happened with... Continue reading at Engadget
[ Engadget | 2019-10-05 18:47:00 UTC ]
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One of the first originals you'll be able to stream on Apple TV+ is M. Night Shyamalan's Servant, a psychological thriller that'll likely feature a few twists and turns in true M. Night fashion. Apple has revealed at New York Comic Con that the serie... Continue reading at Engadget
[ Engadget | 2019-10-04 08:15:00 UTC ]
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Alison Bechdel, Mike Mignola and five contributors to Mad Magazine will be honored at the Harvey Awards at New York Comic Con next week. Continue reading at The New York Times
[ The New York Times | 2019-09-25 20:30:04 UTC ]
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In its annual update, the show will feature new hours and introduce a ticket exchange and a different venue for Anime Fest @ NYCC. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-06 04:00:00 UTC ]
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The incoming prime minister’s Shakespeare: The Riddle of Genius was scheduled for October 2016, but has been pushed back multiple timesThe riddle of Shakespeare’s genius must remain unsolved, for now at least, after Boris Johnson’s publisher said on Wednesday morning that the new prime... Continue reading at The Guardian
[ The Guardian | 2019-07-24 13:09:42 UTC ]
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Hodder and Stoughton has shelved plans to publish Boris Johnson’s long-delayed book on Shakespeare “for the foreseeable future” after he was announced as the next Prime Minister. Continue reading at The Bookseller
[ The Bookseller | 2019-07-23 01:30:30 UTC ]
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Last fall, I went to my first Comic Con, New York Comic Con, and needless to say, it did not ... Continue reading at Book Riot
[ Book Riot | 2019-07-05 10:33:23 UTC ]
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Bad news, Moby fans: The book tour is off. On his website, the electronic musician announced he was canceling all upcoming appearances. “Moby is canceling all upcoming public appearances for the foreseeable future,” the statement reads. “We apologise for any inconvenience this may cause. All... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-29 21:50:00 UTC ]
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An enthusiast dressed as the character 'Ryuk' from Death Note greets visitors on the first day of Comic Con at the Excel Centre, London. Picture date: Friday October 24, 2014. Photo credit should read: Jonathan Brady/PA Wire URN:21276775 Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-01 00:00:00 UTC ]
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An enthusiast dressed as the character 'Ryuk' from Death Note greets visitors on the first day of Comic Con at the Excel Centre, London. Picture date: Friday October 24, 2014. Photo credit should read: Jonathan Brady/PA Wire URN:21276775 Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-01 00:00:00 UTC ]
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Daunt Books, Waterstones and Foyles are raising money for The Passage, a charity that supports people who are homeless, by selling a book of short stories by AS Byatt, Lennie James and Michael Morpurgo. Continue reading at The Bookseller
[ The Bookseller | 2018-12-14 00:00:00 UTC ]
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Royal Caribbean will no longer allow passengers to bring emotional support animals on its ships, such as the Mariner of the Seas. Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-15 00:00:00 UTC ]
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Drake – The Bookshop has launched a campaign to place 285 copies of refugee tale The Day War Came into schools whilst also raising money for the author, illustrator and charity. Continue reading at The Bookseller
[ The Bookseller | 2018-06-27 00:00:00 UTC ]
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Comic book fans say they welcome diverse characters, despite a Marvel boss claiming otherwise. Continue reading at BBC World
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