Not all the action in San Diego is taking place in the city's convention center. Just a short walk away at Petco Park, Nerd Machine is hosting Nerd HQ, a free extravaganza that's also a hotbed for experiential marketing. Though the organization works in partnership with San Diego Comic Con, it isn't affiliated with the annual convention. Instead, Nerd Machine recognizes the potential of the fan crowd and tries to offer them alternative things to do if the aisles get too crowded. Other companies, including Nerdist and Skybound's comic book The Walking Dead, have also created activities outside the main halls. Co-founder Zachary Levi, best known for starring in NBC's cult hit Chuck, said Nerd Machine started in November 2010 as an apparel company that allowed geeks to proudly wear their nerd labels. To promote the brand, he and co-founder David Coleman decided to host a bar party where they could give away a few shirts during the July convention. Four years later, Nerd HQ has become a festival outside the main hub, complete with live performances, video games and unique hands-on experiences. "We thought, 'We'll bring people by where we do our event, and we'll sell merch," Levi said. "What’s the best way to bring people by? Well you give them fun activities, fun activations, and as much as you can give them for free, you give them for free." Growing past its humble bar beginnings, brands with activations at Nerd HQ this year include Intel, Internet Explorer, Maker... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-26 00:00:00 UTC ]
Hodder & Stoughton has confirmed Boris Johnson's biography "will not be published for the foreseeable future". Shakespeare: The Riddle of Genius had been slated for publication in October, coinciding with the 400th anniversary of Shakespeare's death, but, according to the Daily Mail,... Continue reading at The Bookseller
[ The Bookseller | 2016-07-19 00:00:00 UTC ]
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The Investigation Discovery channel has been taking notes on Comic Con. The marketing convention held at the Jacob Javits Center every fall allows comic book fans from around the world a chance to... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2016-06-06 00:00:00 UTC ]
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In recent years, as comics conventions become a showcase more for media properties, costumes, and celebrities, the question is whether there is still room for comics at Comic Con. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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Little, Brown imprint Atom will next month publish a bonus edition of Stephenie Meyer’s Twilight, featuring exclusive bonus content, to mark 10 years since the book was first released. The book will be published worldwide in hardback (£16.99) and ebook (£9.99) on 6th October, although the... Continue reading at The Bookseller
[ The Bookseller | 2015-09-15 00:00:00 UTC ]
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More than 1,000 people, publishers and booksellers have donated to the 'Jungle Library' at the Calais migrant camp, which is now raising money for supplies. The post Donations Pour Into Calais Migrant “Jungle Camp” Library appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-09 00:00:00 UTC ]
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Chris Riddell and Macmillan Children’s Books are raising money for Book Trust with a new Doodle-a-Day diary, featuring 366 pages of ideas to encourage doodling (one for each day of the year and another for leap years). Riddell’s Doodle-a-Day, due for publication on 22nd October (£9.99), is an... Continue reading at The Bookseller
[ The Bookseller | 2015-08-29 00:00:00 UTC ]
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If you think capturing the Iron Throne with an army of the Unsullied and a couple of dragons takes planning, imagine taking a dozen "Game of Thrones" cast and creators through the madness of Comic Con! For the first time ever, Los Angeles Times Television Critic Mary McNamara and her 17-year-old... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-10 00:00:00 UTC ]
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Libraries have been urged to find a new ways of raising money – such as offering paid-for holiday clubs in the school holidays - if they want to stay afloat. A report by community organisations network Locality, funded by Arts Council England (ACE), calls for libraries to look for new ways to... Continue reading at The Bookseller
[ The Bookseller | 2015-06-05 00:00:00 UTC ]
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The Wake wins honour from the Bookseller magazine, recognising both the book and its innovative publisher UnboundPaul Kingsnorth’s crowdfunded novel The Wake, which the author wrote in an invented form of Old English and originally envisaged self-publishing, has won the inaugural book of the... Continue reading at The Guardian
[ The Guardian | 2015-05-12 00:00:00 UTC ]
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Fulcrum has plans to publish at least three nonfiction graphic novels a year for the foreseeable future, marketing not only to the general trade but also to comics specialty shops, libraries, and especially, schools. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-24 00:00:00 UTC ]
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Not all the action in San Diego is taking place in the city's convention center. Just a short walk away at Petco Park, Nerd Machine is hosting Nerd HQ, a free extravaganza that's also a hotbed for experiential marketing. Though the organization works in partnership with San Diego Comic Con, it... Continue reading at AdWeek
[ AdWeek | 2014-07-26 00:00:00 UTC ]
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Almost overnight, the New York book publishing landscape got a lot smaller—or bigger, if you happen to work for Random House or Penguin, which last week became the publishing industry behemoth Penguin Random House. With more than 10,000 employees, the new global publisher will control 25% of the... Continue reading at Crains New York
[ Crains New York | 2013-07-07 00:00:00 UTC ]
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Barnes and Noble has not had an easy go of it. The brick-and-mortar stalwart has seen its revenues and profits steeply decline as we've entered the age of the ebook. In fact, profits haven't just shrunk; they've disappeared. During the fourth quarter of fiscal year 2013, the company suffered a... Continue reading at Engadget
[ Engadget | 2013-06-25 00:00:00 UTC ]
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