Not all the action in San Diego is taking place in the city's convention center. Just a short walk away at Petco Park, Nerd Machine is hosting Nerd HQ, a free extravaganza that's also a hotbed for experiential marketing. Though the organization works in partnership with San Diego Comic Con, it isn't affiliated with the annual convention. Instead, Nerd Machine recognizes the potential of the fan crowd and tries to offer them alternative things to do if the aisles get too crowded. Other companies, including Nerdist and Skybound's comic book The Walking Dead, have also created activities outside the main halls. Co-founder Zachary Levi, best known for starring in NBC's cult hit Chuck, said Nerd Machine started in November 2010 as an apparel company that allowed geeks to proudly wear their nerd labels. To promote the brand, he and co-founder David Coleman decided to host a bar party where they could give away a few shirts during the July convention. Four years later, Nerd HQ has become a festival outside the main hub, complete with live performances, video games and unique hands-on experiences. "We thought, 'We'll bring people by where we do our event, and we'll sell merch," Levi said. "What’s the best way to bring people by? Well you give them fun activities, fun activations, and as much as you can give them for free, you give them for free." Growing past its humble bar beginnings, brands with activations at Nerd HQ this year include Intel, Internet Explorer, Maker... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-26 00:00:00 UTC ]
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Scholastic’s Graphix imprint celebrated its 10th anniversary while Abrams, IDW, Viz, and Papercutz showcased old and new kids' and YA properties at this year’s San Diego Comic-Con International. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-29 00:00:00 UTC ]
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More than 130,000 fans surged through the halls of the San Diego Convention heading for the San Diego Comic-Con International and PW was there to bring back the news and images of the show. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-27 00:00:00 UTC ]
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Stay up to date on all the latest news coming out of San Diego Comic Con 2014 with Publishers Weekly—daily updates, podcasts and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-08 00:00:00 UTC ]
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From the long view, Comic-Con International: San Diego (SDCC) has been the same for years: big, loud, and unforgettable. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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To coincide with the opening of the new San Diego Central Library, the Library Shop, which is situated in the new building, timed its launch for September 30, 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-26 00:00:00 UTC ]
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The San Diego Reader is mining gold from its rich archives and releasing the treasures as a collection of six eBooks, the first installment of a series that will showcase the literary quality and historic value of a collection spanning more than 40 y ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-03 00:00:00 UTC ]
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Even with attendance capped at 130,000 by the fire marshal, the San Diego Comic-Con International remains the granddaddy of all comics conventions. It’s the biggest pop culture event in North America—comics are the core of an event that also showcases movies, toys, video games, science fiction,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-20 00:00:00 UTC ]
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Young Adult horror author Darren Shan has "sneak-released" digital versions of his new Archibald Lox series months early, in order to "offer fans escapism" in the face of the coronvirus. Continue reading at The Bookseller
[ The Bookseller | 2020-04-07 09:19:47 UTC ]
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Not in every case does an Editors' Buzz panel spot at BookExpo America ensure good sales in the autumn. But there's a curatorial factor at work that may pay off in the longer term. The post At BEA: Buzz May Not Bring Sales, But It Does Bring Curation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-12 00:00:00 UTC ]
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A new series is stepping into the fraught territory of Northern Ireland in the 70s by telling the real-life story of a woman abducted by the IRA. Its creators talk about truth, reconciliation and trying to depict both sides of the conflict“To be honest, I’d always thought of the Troubles as a... Continue reading at The Guardian
[ The Guardian | 2024-11-12 11:00:55 UTC ]
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Pacific Northwest Booksellers Association members convened in Portland, Ore., September 29–October 1, with about 240 booksellers representing 86 stores visiting the Columbia Riverfront Holiday Inn. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-01 04:00:00 UTC ]
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Comic book superfans have San Diego Comic-Con. Bravo superfans have BravoCon. And now dedicated MSNBC viewers have an in-person experience to satiate their particular strain of superfandom. The network took over the Brooklyn Academy of Music on Saturday for MSNBC Live:... Continue reading at AdWeek
[ AdWeek | 2024-09-09 13:10:00 UTC ]
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The diversity-led 'Lit in Colour' program at Penguin Random House UK places a vending machine at Scotland's Linlithgow Academy. The post Scotland: PRH UK’s ‘Lit in Colour’ Book-Vending Machine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-08-28 20:01:47 UTC ]
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Reps say Spanish-language large print books are a great way for young English-language learners to improve their reading skills while staying connected to their cultural backgrounds and enjoying the same works as their English-speaking peers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-26 04:00:00 UTC ]
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It's Amazon Prime Day, which means you can grab a bunch of its devices at a discount, including the basic Kindle e-reader released in 2022. The device is currently on sale for $85, which is $15 less than retail for what we consider as one of the best e-readers of 2024, even though it was... Continue reading at Engadget
[ Engadget | 2024-07-16 10:10:53 UTC ]
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The $360 million mortgage for Goldman Sachs’ former headquarters at 85 Broad St. is a “loan of concern,” Fitch Ratings said.Goldman developed the 1.1 million-square-foot building in 1983 to house its entire workforce of 1,500 before moving out in 2010 for new headquarters on West Street. Only... Continue reading at Crains New York
[ Crains New York | 2024-07-11 17:49:07 UTC ]
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Amid growing efforts to censor and ban LGBTQ+ books, one small bookstore in San Francisco is punching back. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-06-19 10:00:54 UTC ]
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Boston Properties has signed a new tenant to 360 Park Ave. South, a handsome but mostly vacant building whose co-owner sold its stake back to the developer earlier this year for $1.Ziff Davis agreed to relocate to corporate headquarters from 114 Fifth Ave. to the 20-story building at East 26th... Continue reading at Crains New York
[ Crains New York | 2024-06-18 16:59:09 UTC ]
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Digital media and marketing agency network Goodway Group added two new brands to focus on the modern marketing funnel and retail media expertise as part of its strategic expansion into growing areas of the industry. Continue reading at Digiday
[ Digiday | 2024-05-23 04:01:00 UTC ]
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The Feel Good Foodie, Taste of Home, and others infuse the region’s flavors into everyday dishes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-01 05:00:00 UTC ]
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