Not all the action in San Diego is taking place in the city's convention center. Just a short walk away at Petco Park, Nerd Machine is hosting Nerd HQ, a free extravaganza that's also a hotbed for experiential marketing. Though the organization works in partnership with San Diego Comic Con, it isn't affiliated with the annual convention. Instead, Nerd Machine recognizes the potential of the fan crowd and tries to offer them alternative things to do if the aisles get too crowded. Other companies, including Nerdist and Skybound's comic book The Walking Dead, have also created activities outside the main halls. Co-founder Zachary Levi, best known for starring in NBC's cult hit Chuck, said Nerd Machine started in November 2010 as an apparel company that allowed geeks to proudly wear their nerd labels. To promote the brand, he and co-founder David Coleman decided to host a bar party where they could give away a few shirts during the July convention. Four years later, Nerd HQ has become a festival outside the main hub, complete with live performances, video games and unique hands-on experiences. "We thought, 'We'll bring people by where we do our event, and we'll sell merch," Levi said. "What’s the best way to bring people by? Well you give them fun activities, fun activations, and as much as you can give them for free, you give them for free." Growing past its humble bar beginnings, brands with activations at Nerd HQ this year include Intel, Internet Explorer, Maker... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-26 00:00:00 UTC ]
Children’s comics were a muted presence at NYCC, compared to a few years ago, but the children themselves were out in force and the floor was still filled with kid-friendly media properties based on comics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-12 04:00:00 UTC ]
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New York Comic Con returned to the Javits Center at full strength for 2022. Held October 6-9, the event drew 200,000 attendees, according to a spokesperson for ReedPop, the show organizer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-11 04:00:00 UTC ]
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With New York Comic Con underway this weekend, Paramount shared a new trailer for the final season of Star Trek: Picard. After the previous teasers mostly played up the nostalgia of the principal cast of The Next Generation returning to the franchise, the new trailer finally offers a look at... Continue reading at Engadget
[ Engadget | 2022-10-08 22:09:19 UTC ]
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Neil Gaiman, Marjorie Henderson Buell, Gilbert Shelton and Roy Thomas will be honored for their comic book work at New York Comic Con on Oct. 7. Continue reading at The New York Times
[ The New York Times | 2022-09-23 13:00:07 UTC ]
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On July 27, exactly two years to the date since she took over S&S's flagship imprint, Dana Canedy will step down from her position as senior v-p and publisher. Her predecessor, S&S president and CEO Jonathan Karp, will lead the imprint "for the foreseeable future." Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-19 04:00:00 UTC ]
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The folks in charge of some of the biggest gaming events in the US will now be running the biggest one of them all. ReedPop, organizers of the various PAX events, as well as New York Comic Con and Star Wars Celebration, has been tapped to produce next year’s E3. In a statement, the Electronic... Continue reading at Engadget
[ Engadget | 2022-07-08 08:31:44 UTC ]
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Layoffs and restructuring at DC, the growing popularity of digital and print Korean comics, and the return of in-person attendance to New York Comic Con are among the topics covered in the most-read comics stories published by 'PW' in 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-05 05:00:00 UTC ]
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This post contains moderate spoilers for the first episode and slight spoilers for episode two of ‘Star Trek: Prodigy.’How do you make a series that can draw in newcomers while still appealing to long-time fans? In the case of Star Trek: Prodigy, you set it in a place where the United Federation... Continue reading at Engadget
[ Engadget | 2021-10-28 07:00:33 UTC ]
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After a year’s hiatus due to the Covid-19 pandemic, New York Comic Con returned to New York City's Javits Convention October 7-10, and welcomed back thousands of fans to the newly expanded convention center. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-19 04:00:00 UTC ]
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New York Comic Con returned to the Javits Convention October 7-11, welcoming back tens of thousands of fans to the newly expanded convention center. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-12 04:00:00 UTC ]
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This post keeps spoilers to the bare minimum since the show will not air until October 28th.While Star Trek certainly has its share of young fans, it’s never been specifically for the kids. Sure, there was the animated show back in the ‘70s, but that was basically a continuation of the original... Continue reading at Engadget
[ Engadget | 2021-10-11 18:30:49 UTC ]
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New York Comic-Con is taking its mammoth real-world presence into a new virtual space, dubbed the Metaverse. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-11 04:00:00 UTC ]
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ReedPop, organizer of New York Comic Con, scheduled to be held October 8-11 at the Javits Convention Center, has canceled the annual in-person 2020 event and plans to partner with YouTube to produce an all-digital version of the giant pop culture convention. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-12 04:00:00 UTC ]
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The show is partnering with YouTube for the con, which is usually at the Jacob K. Javits Convention Center. Continue reading at The New York Times
[ The New York Times | 2020-08-11 17:11:03 UTC ]
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Back in the halcyon days of 2004, I was walking through the exhibition hall of San Diego Comic Con when I spotted a life-size replica of the evil monkey from Family Guy. You know, the one that lives in Chris’ closet and points at him accusingly? I im... Continue reading at Engadget
[ Engadget | 2020-07-24 15:31:02 UTC ]
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The New York Comic Con has become a certifiable blockbuster show, with more than 200,000 tickets sold. The event is centered in the Javits Center but also includes Madison Square Garden and the... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2020-04-21 18:29:44 UTC ]
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The photography community is fighting back with print sales to raise money for struggling artists during the COVID-19 recession. As the coronavirus pandemic forces us to embrace living remotely, often limiting our connection to the outside world to digital platforms and images, professional... Continue reading at Fast Company
[ Fast Company | 2020-04-18 12:31:45 UTC ]
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With schools closed for the foreseeable future, and the nation having to adapt quickly to home education, parents are getting to grips with juggling their new home tutor roles - as well as managing their own workloads and coping with the day to day pressures of looking after families during this... Continue reading at The Bookseller
[ The Bookseller | 2020-04-15 18:45:49 UTC ]
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Pan Macmillan has announced it is closing its offices from close of play this Thursday (19th March), "until further notice", and has asked everyone at the company to work from home "for the foreseeable future". Continue reading at The Bookseller
[ The Bookseller | 2020-03-17 01:55:46 UTC ]
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Concern over travel to pop culture conventions as well as delays in printing due to the new coronavirus are growing among comics publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-09 04:00:00 UTC ]
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