Not all the action in San Diego is taking place in the city's convention center. Just a short walk away at Petco Park, Nerd Machine is hosting Nerd HQ, a free extravaganza that's also a hotbed for experiential marketing. Though the organization works in partnership with San Diego Comic Con, it isn't affiliated with the annual convention. Instead, Nerd Machine recognizes the potential of the fan crowd and tries to offer them alternative things to do if the aisles get too crowded. Other companies, including Nerdist and Skybound's comic book The Walking Dead, have also created activities outside the main halls. Co-founder Zachary Levi, best known for starring in NBC's cult hit Chuck, said Nerd Machine started in November 2010 as an apparel company that allowed geeks to proudly wear their nerd labels. To promote the brand, he and co-founder David Coleman decided to host a bar party where they could give away a few shirts during the July convention. Four years later, Nerd HQ has become a festival outside the main hub, complete with live performances, video games and unique hands-on experiences. "We thought, 'We'll bring people by where we do our event, and we'll sell merch," Levi said. "What’s the best way to bring people by? Well you give them fun activities, fun activations, and as much as you can give them for free, you give them for free." Growing past its humble bar beginnings, brands with activations at Nerd HQ this year include Intel, Internet Explorer, Maker... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-26 00:00:00 UTC ]
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The San Diego Comic-Con International, held July 19-22 at the San Diego Convention Center, is a showcase for global pop culture celebrating comics, graphic novels and manga as well as films, TV, animation and videogames. Publishers Weekly was there to capture images of the events, artists,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-26 00:00:00 UTC ]
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My Hero Academia creator Kohei Horikoshi sparked a manga fan frenzy during his first visit to Comic-Con; new manga and anime releases were announced and manga fans got to celebrate the induction of manga legend Rumiko Takahashi into the Will Eisner Hall of Fame. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-26 00:00:00 UTC ]
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Comic-Con featured the usual mobs of fans searching for movie and TV stars but the show also reflects ongoing change in the fan community, and publishers are presenting a broader selection of titles aimed at women, people of color, and the LGBTQ community. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-25 00:00:00 UTC ]
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Among other announcements at San Diego Comic-Con, comics writer Gail Simone is joining Lion Forge, and Marvel is teaming with IDW to create comics and graphic novels for middle grade readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-20 00:00:00 UTC ]
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Stay up to date on all the latest news about San Diego Comic-Con 2018 with Publishers Weekly—daily updates, podcasts and more. We'll have exclusive interviews, photos and all the rest of the action here. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-19 00:00:00 UTC ]
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The librarians are coming! The San Diego Public Library is once again teaming with Comic-Con International to organize the Comic Conference for Educators and Librarians. Here's our select listing of panels for each day of CCEL. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-06 00:00:00 UTC ]
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An ever-increasing number of comics and pop culture conventions are taxing publishers’ exhibition budgets and turning artists into nomads, on the road signing autographs in a different city or country every weekend. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-06 00:00:00 UTC ]
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Superior Court Judge Peter Deddeh reached back in time as he pulled bits of San Diego history out of the narrow copper box. Newspapers, coins, stamps, government documents, history books, audio tapes and microfilm were among the contents. The time capsule had been sealed for nearly 56 years,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-05-21 00:00:00 UTC ]
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Family, friends and public safety colleagues will gather Saturday to salute a firefighter from Escondido who lost his life facing down the largest wildfire in California history. The private 10 a.m. service at the Rock Church in Point Loma will honor Cal Fire engineer Cory Iverson, who served the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-12-23 00:00:00 UTC ]
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Over the last few years, manga publishers have been shifting their focus and exhibition marketing dollars to Anime Expo, a major show focused on manga, anime and Japanese pop culture based in L.A., over the San Diego Comic-Con International. The trend continued this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-01 00:00:00 UTC ]
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The recent San Diego Comic-Con offered a window into the steady transformation of the North American comics industry and its fans. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-28 00:00:00 UTC ]
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The San Diego Comic-Con International, held July 19-23, brings together the full range of the international pop culture world and Publishers Weekly was there to capture images of the events, artists, publishers and fans attending the biggest pop culture festival in North America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-25 00:00:00 UTC ]
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This year's show marked continuing demand for graphic novels, driven by children's graphic novels and highlighted by the launch of new imprints at comics houses and at traditional New York trade book houses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-25 00:00:00 UTC ]
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At this year’s San Diego Comic-Con, held July 19-23, DC Entertainment was one of a number of publishers unveiling new projects with its announcement of a new series celebrating the 25th anniversary of the character Harley Quinn. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-21 00:00:00 UTC ]
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Stay up to date on all the latest news about San Diego Comic-Con 2017 with Publishers Weekly—daily updates, podcasts and more. We'll have exclusive interviews, photos and all the rest of the action here. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-17 00:00:00 UTC ]
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Highlights at this year's SDCC including a celebration of the Jack Kirby Centennial that features a souvenir book and a new Kirby hardcover reprint volume from IDW, as well as debut books from Fantagraphics, First Second, Top Shelf and others. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-07 00:00:00 UTC ]
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After a troubling event at a recent con in Phoenix, cosplayers face additional security scrutiny at this year’s SDCC. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-07 00:00:00 UTC ]
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A select listing of panels for each day of the Comic Conference for Librarians and Educators, to be held July 19–23. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-07 00:00:00 UTC ]
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The San Diego Comic-Con International, held July 21-24, brings together the full spectrum of the pop culture world from comics and graphic novels to movies, TV and animation. Publishers Weekly was there to capture images of the events, artists, publishers and fans attending the biggest pop... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-27 00:00:00 UTC ]
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There were plenty of new graphic novels of all kinds at this year's Comic-Con, including one by acclaimed Canadian novelist Margaret Atwood. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-22 00:00:00 UTC ]
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