Not all the action in San Diego is taking place in the city's convention center. Just a short walk away at Petco Park, Nerd Machine is hosting Nerd HQ, a free extravaganza that's also a hotbed for experiential marketing. Though the organization works in partnership with San Diego Comic Con, it isn't affiliated with the annual convention. Instead, Nerd Machine recognizes the potential of the fan crowd and tries to offer them alternative things to do if the aisles get too crowded. Other companies, including Nerdist and Skybound's comic book The Walking Dead, have also created activities outside the main halls. Co-founder Zachary Levi, best known for starring in NBC's cult hit Chuck, said Nerd Machine started in November 2010 as an apparel company that allowed geeks to proudly wear their nerd labels. To promote the brand, he and co-founder David Coleman decided to host a bar party where they could give away a few shirts during the July convention. Four years later, Nerd HQ has become a festival outside the main hub, complete with live performances, video games and unique hands-on experiences. "We thought, 'We'll bring people by where we do our event, and we'll sell merch," Levi said. "What’s the best way to bring people by? Well you give them fun activities, fun activations, and as much as you can give them for free, you give them for free." Growing past its humble bar beginnings, brands with activations at Nerd HQ this year include Intel, Internet Explorer, Maker... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-26 00:00:00 UTC ]
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HQ is to publish BOSH! The Cookbook by Sheffield school friends Henry Firth and Ian Theasby in a "major" six-figure deal following a "hotly-contested" eight-publisher auction. Continue reading at The Bookseller
[ The Bookseller | 2017-04-29 00:00:00 UTC ]
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Anyone involved in writing books or TV and film scripts knows that whilst the entertainment and publishing sectors are constantly on the look out for the next blockbuster, nobody is quite sure what one actually looks like. A new AI platform called AUTHORS is looking to use machine learning... Continue reading at Betanews
[ Betanews | 2017-04-14 00:00:00 UTC ]
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Jessica Kingsley is publishing a "much-needed" new book for Foster Care Fortnight, to "demystify the experience for potential new foster parents". Continue reading at The Bookseller
[ The Bookseller | 2017-04-13 00:00:00 UTC ]
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Driven by the breakout success of its PAW Patrol brand in 2016, Nickelodeon International’s publishing division had one of its best years on record, with revenue up nearly 50% year on year. Continue reading at The Bookseller
[ The Bookseller | 2017-04-04 00:00:00 UTC ]
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HQ has acquired world English rights to three books by Linda Finley for a "significant" five-figure sum. Continue reading at The Bookseller
[ The Bookseller | 2017-04-01 00:00:00 UTC ]
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Rapper and producer Jay Z has partnered with the Weinstein Company to produce a feature film and documentary series about Trayvon Martin, the unarmed African American teenager killed by George Zimmerman in 2012. Continue reading at The Bookseller
[ The Bookseller | 2017-03-29 00:00:00 UTC ]
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HQ is to publish A Home That Never Was, an "exceptional" and "uncompromising" debut by Michelle Sacks. Continue reading at The Bookseller
[ The Bookseller | 2017-03-29 00:00:00 UTC ]
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Every day, digital publishers are challenged by the fragmentation of media. Third-party and social platforms appropriating content, mobile "snacking," low-quality "clickbait" competition and content recommendation services that drive visitors off-site are just some of the factors depressing... Continue reading at Advertising Age
[ Advertising Age | 2017-03-29 00:00:00 UTC ]
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HarperCollins imprint HQ has acquired two new titles: a book club read from author and journalist, Allegra Huston and an explosive literary thriller by 24 year-old debut writer Jonathan Lyon. Continue reading at The Bookseller
[ The Bookseller | 2017-03-23 00:00:00 UTC ]
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HQ has made two non-fiction acquisitions: Have Yourself a Very British Christmas, a "laugh-out-loud" guide to the great British Christmas by journalist Rhodri Marsden and Solo Food, a cookbook from one of the Netherlands’ "best-loved" culinary journalists and home cooks, Janneke Vreugdenhil. Continue reading at The Bookseller
[ The Bookseller | 2017-03-23 00:00:00 UTC ]
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HarperCollins imprint HQ will publish Boundaries: How to Draw the Line in Your Head, Heart and Home by Victoria Lambert. Continue reading at The Bookseller
[ The Bookseller | 2017-03-14 00:00:00 UTC ]
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HarperCollins imprint HQ has snapped up UK and Commonwealth rights to US actress Anna Faris’ first memoir. Continue reading at The Bookseller
[ The Bookseller | 2017-03-14 00:00:00 UTC ]
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Books on preserving food are perennial favorites, and this season, fermentation steps into the spotlight. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-03 00:00:00 UTC ]
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HQ will publish two more books from B A Paris, the author of last year’s bestselling debut Behind Closed Doors. Continue reading at The Bookseller
[ The Bookseller | 2017-02-14 00:00:00 UTC ]
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Salman Rushdie is publishing a new novel, The Golden House, with Vintage imprint Jonathan Cape in September. Continue reading at The Bookseller
[ The Bookseller | 2017-02-08 00:00:00 UTC ]
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A British mum who lives in Amsterdam and an Asian-American are sharing their insights in a book called The Happiest Kids in the World. Continue reading at BBC News
[ BBC News | 2017-01-24 00:00:00 UTC ]
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Washington, D.C. booksellers took full advantage of the Inauguration and Women's March held the day after by hosting party, panels, and poetry readings that drew crowds. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-23 00:00:00 UTC ]
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Specs Who Michele Promaulayko Current gig Editor in chief of Cosmopolitan and editorial director of Seventeen Previous gig Editor in chief, Yahoo Health Twitter @michprom Age 46 Adweek: Right around the time that you were named editor of Cosmopolitan, E! began filming a docuseries about... Continue reading at AdWeek
[ AdWeek | 2017-01-18 00:00:00 UTC ]
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More than 2,000 artists, writers, and readers gathered at the steps of the New York Public Library on January 15. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-17 00:00:00 UTC ]
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Mulholland has acquired Green Sun, a new novel from American crime writer Kent Anderson and the first in almost 20 years. Continue reading at The Bookseller
[ The Bookseller | 2017-01-12 00:00:00 UTC ]
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