Not all the action in San Diego is taking place in the city's convention center. Just a short walk away at Petco Park, Nerd Machine is hosting Nerd HQ, a free extravaganza that's also a hotbed for experiential marketing. Though the organization works in partnership with San Diego Comic Con, it isn't affiliated with the annual convention. Instead, Nerd Machine recognizes the potential of the fan crowd and tries to offer them alternative things to do if the aisles get too crowded. Other companies, including Nerdist and Skybound's comic book The Walking Dead, have also created activities outside the main halls. Co-founder Zachary Levi, best known for starring in NBC's cult hit Chuck, said Nerd Machine started in November 2010 as an apparel company that allowed geeks to proudly wear their nerd labels. To promote the brand, he and co-founder David Coleman decided to host a bar party where they could give away a few shirts during the July convention. Four years later, Nerd HQ has become a festival outside the main hub, complete with live performances, video games and unique hands-on experiences. "We thought, 'We'll bring people by where we do our event, and we'll sell merch," Levi said. "What’s the best way to bring people by? Well you give them fun activities, fun activations, and as much as you can give them for free, you give them for free." Growing past its humble bar beginnings, brands with activations at Nerd HQ this year include Intel, Internet Explorer, Maker... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-26 00:00:00 UTC ]
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"Lifestyle influencer" Patricia Bright is writing a book about career flexibility, freelancing and financial freedom for HQ. Continue reading at The Bookseller
[ The Bookseller | 2018-07-18 00:00:00 UTC ]
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Nosy Crow has created an in-house export sales department with Kate Fragkopoulou joining as export sales manager. Continue reading at The Bookseller
[ The Bookseller | 2018-07-12 00:00:00 UTC ]
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Bloomsbury is set to publish a new book by bestselling author and professor of global history at Oxford University, Peter Frankopan. Continue reading at The Bookseller
[ The Bookseller | 2018-07-06 00:00:00 UTC ]
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Miranda Dickinson has returned to HarperCollins after a stint with Pan Macmillan, with imprint HQ publishing two novels from the commercial fiction author. Continue reading at The Bookseller
[ The Bookseller | 2018-07-05 00:00:00 UTC ]
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In actor Sam Richardson’s cozy Hollywood Hills den, fandom plays off a lush, panoramic view. Three walls boast floor-length windows and sliding glass doors; the fourth displays an impressive array of fantasy collectibles and “nerd books.” They include the Harry Potter collection and a replica of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-30 00:00:00 UTC ]
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Fortress Press is reissuing ‘Jesus + Nothing = Everything’ by Tullian Tchividjian, the grandson of Billy Graham whose book was taken out of print after admitting to extra-marital affairs in 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-27 00:00:00 UTC ]
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After receiving praise from LGBTQ activists across the globe, the Wellington-based authors of LGBTQ children's book Promised Land have released a second book in the series, Maiden Voyage. Continue reading at Stuff
[ Stuff | 2018-06-27 00:00:00 UTC ]
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The publisher grew registered users by 40 percent to 600,000 last year using machine learning and A/B testing. The post How Swiss news publisher NZZ built a flexible paywall using machine learning appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-19 00:00:00 UTC ]
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In his new book, associate professor of Islamic studies and theology Gabriel Said Reynolds looks at the commonalities between the Qur’an and the Bible, and ultimately, the ways Judaism, Christianity, and Islam are interwoven. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-08 00:00:00 UTC ]
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Anderson Cooper is bringing a version of his CNN show to Facebook, joining Shepard Smith of Fox News as the two main media stars tapped to join the social network's fledgling news platform.On Wednesday, Facebook announced an initial lineup of seven news programs produced by networks and digital... Continue reading at Advertising Age
[ Advertising Age | 2018-06-06 00:00:00 UTC ]
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HQ will publish two more books from Avon commissioning editor Phoebe Morgan, including a “gripping” psychological thriller about a dark secret hidden by a wife from her husband. Continue reading at The Bookseller
[ The Bookseller | 2018-05-30 00:00:00 UTC ]
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We spoke to Legend Press' managing director Tom Chalmers about its second set of Classics, publishing this June. Continue reading at The Bookseller
[ The Bookseller | 2018-05-30 00:00:00 UTC ]
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Audible Inc. has announced a partnership with Hello Sunshine, the cross-platform media brand founded by Reese Witherspoon that is dedicated to producing female-driven content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-22 00:00:00 UTC ]
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Hearst is joining the experiential marketing world with an installation created for Netflix and its hit teen show "13 Reasons Why."The publisher is erecting a wall of actual high school-like lockers on both coasts where people can take Polaroids, write confessionals on the snapshots, and post... Continue reading at Advertising Age
[ Advertising Age | 2018-05-18 00:00:00 UTC ]
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Olympic champion and TV personality Tom Daley is publishing a new lifestyle book with HQ, called Tom’s Daily Goals. Continue reading at The Bookseller
[ The Bookseller | 2018-05-10 00:00:00 UTC ]
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There was great intent by Refinery29 about where they chose to hold their 2018 NewFront presentation for advertisers today. At Manhattan's historic Town Hall, founded by a group of suffragists in 1921, the very 21st century brand reiterated its commitment to providing the best content and... Continue reading at AdWeek
[ AdWeek | 2018-05-03 00:00:00 UTC ]
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Mark O'Connell wins the Wellcome Book Prize for surveying transhumanist ideas of "improving our bodies and minds to the point where we become something other, and better." The post Wellcome Book Prize Goes to Mark O’Connell for ‘To Be a Machine’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-01 00:00:00 UTC ]
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Emily Kitchin and Dominic Wakeford are joining HQ Fiction as senior commissioning editors. Continue reading at The Bookseller
[ The Bookseller | 2018-04-27 00:00:00 UTC ]
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Sally Williamson, a senior commissioning editor at HarperCollins, is leaving the company after 12 years to go freelance. Continue reading at The Bookseller
[ The Bookseller | 2018-04-19 00:00:00 UTC ]
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