Not all the action in San Diego is taking place in the city's convention center. Just a short walk away at Petco Park, Nerd Machine is hosting Nerd HQ, a free extravaganza that's also a hotbed for experiential marketing. Though the organization works in partnership with San Diego Comic Con, it isn't affiliated with the annual convention. Instead, Nerd Machine recognizes the potential of the fan crowd and tries to offer them alternative things to do if the aisles get too crowded. Other companies, including Nerdist and Skybound's comic book The Walking Dead, have also created activities outside the main halls. Co-founder Zachary Levi, best known for starring in NBC's cult hit Chuck, said Nerd Machine started in November 2010 as an apparel company that allowed geeks to proudly wear their nerd labels. To promote the brand, he and co-founder David Coleman decided to host a bar party where they could give away a few shirts during the July convention. Four years later, Nerd HQ has become a festival outside the main hub, complete with live performances, video games and unique hands-on experiences. "We thought, 'We'll bring people by where we do our event, and we'll sell merch," Levi said. "What’s the best way to bring people by? Well you give them fun activities, fun activations, and as much as you can give them for free, you give them for free." Growing past its humble bar beginnings, brands with activations at Nerd HQ this year include Intel, Internet Explorer, Maker... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-26 00:00:00 UTC ]
News tagged with:
#raising money
#foreseeable future
#comic con
Faber is to publish "Mary Ventura and the Ninth Kingdom", a previously unpublished short story written by Sylvia Plath as a college assignment in 1952. Continue reading at The Bookseller
[ The Bookseller | 2018-10-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sylvia plath
#ninth kingdom
#mary ventura
HQ has bought "an empowering manifesto that enables women to rewire themselves for bravery", Brave Not Perfect, from the founder of the Girls Who Code initiative. Continue reading at The Bookseller
[ The Bookseller | 2018-10-27 00:00:00 UTC ]
More news stories like this |
If you’re too busy to watch the full moon rise just after dusk, and can’t get away from work to see a solar eclipse, head over to Olafur Eliasson’s mesmerizing exhibition at Tanya Bonakdar Gallery in Los Angeles. Titled “The speed of your attention,” the four-gallery delight will put you in mind... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-10-27 00:00:00 UTC ]
More news stories like this |
The debut novel from last year’s Costa Short Story Award winner Luan Goldie will be published by HQ. Continue reading at The Bookseller
[ The Bookseller | 2018-10-27 00:00:00 UTC ]
More news stories like this |
Today, Facebook's Global Head of Safety, Antigone Davis, published a blog post outlining how the social network fights child exploitation. The company uses standard industry practices, such as requiring users to be 13 years or older, using photo-matc... Continue reading at Engadget
[ Engadget | 2018-10-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#global head
#machine learning
HQ has pre-empted a debut novel about the Windrush community in a “significant” six-figure pre-empt. Continue reading at The Bookseller
[ The Bookseller | 2018-10-10 00:00:00 UTC ]
More news stories like this |
A management buy-out at Midas Public Relations has seen new shareholders buying into the business, while a focused expansion into film and TV is planned for the company. Continue reading at The Bookseller
[ The Bookseller | 2018-10-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#management buy-
#midas pr
HarperCollins imprint HQ has pre-empted an "explosive and darkly compulsive" debut thriller, My Precious Snowflake, as well as a second novel, from journalist Helen Monks Takhar. Continue reading at The Bookseller
[ The Bookseller | 2018-09-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#debut thriller
After a decade's publishing with Orion, Linwood Barclay is moving to HQ, HarperCollins, in a new three-book, seven-figure deal. Continue reading at The Bookseller
[ The Bookseller | 2018-09-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#linwood barclay
#seven-figure deal
Octopus imprint Aster has bought two new titles from Catherine Gray, author of hit debut The Unexpected Joy of Being Sober, which Aster also published. Continue reading at The Bookseller
[ The Bookseller | 2018-09-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#unexpected joy
The image of furious rows and storming-outs is not one that I recognise but an industry concoction to glamorise publishingThe Man Booker prize is airing its dirty linen, celebrating its 50th birthday by drip-feeding bits of gossip and scandal from judging meetings, ceremonies and parties through... Continue reading at The Guardian
[ The Guardian | 2018-09-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#dead body
#mary wilson
#kingsley amis
#50th birthday
The Bushwick Book Club has everything—big performances, chapters across the country and overseas, and a podcast. All it doesn't have is a book club. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book club
#book clubs
An independent publisher in the UK sees how sports are changing, and is taking steps to address the gender gap in outdoor adventure literature–with an anthology by and about women. The post Vertebrate Publishing’s New Climb: Bringing Adventuring Women Into the Picture appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#gender gap
#taking steps
#independent publisher
#vertebrate publishing
This fall, New York Review Books is trying its hand at something bigger—literally—in the form of Uwe Johnson's 1,800-page masterpiece. Here's how they did it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-10 00:00:00 UTC ]
More news stories like this |
When I took the press briefing for the Galaxy Tab S4, Samsung’s new ultra-premium productivity tablet, another reporter in the room asked, “Why Android?” His subtext: If someone is going to spend so much on a 2-in-1 tablet experience—in this case $650 for the Tab S4 itselfRemove non-product link... Continue reading at PC World
[ PC World | 2018-08-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#press briefing
#android tablet
Earlier this postseason, Gage Everson of the Huntington Valley Little League 12-and-under All-Stars made up a phrase to describe his team’s power-hitting prowess. “We can just drop tanks and bang,” Everson said. Well, Huntington Valley unleashed its full arsenal Thursday night to stay alive in... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-07-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#stay alive
#el segundo
"Lifestyle influencer" Patricia Bright is writing a book about career flexibility, freelancing and financial freedom for HQ. Continue reading at The Bookseller
[ The Bookseller | 2018-07-18 00:00:00 UTC ]
More news stories like this |
Nosy Crow has created an in-house export sales department with Kate Fragkopoulou joining as export sales manager. Continue reading at The Bookseller
[ The Bookseller | 2018-07-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#nosy crow
Bloomsbury is set to publish a new book by bestselling author and professor of global history at Oxford University, Peter Frankopan. Continue reading at The Bookseller
[ The Bookseller | 2018-07-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#oxford university
#global history
#bestselling author
#autumn release
#peter frankopan
Miranda Dickinson has returned to HarperCollins after a stint with Pan Macmillan, with imprint HQ publishing two novels from the commercial fiction author. Continue reading at The Bookseller
[ The Bookseller | 2018-07-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#pan macmillan
#miranda dickinson