Not all the action in San Diego is taking place in the city's convention center. Just a short walk away at Petco Park, Nerd Machine is hosting Nerd HQ, a free extravaganza that's also a hotbed for experiential marketing. Though the organization works in partnership with San Diego Comic Con, it isn't affiliated with the annual convention. Instead, Nerd Machine recognizes the potential of the fan crowd and tries to offer them alternative things to do if the aisles get too crowded. Other companies, including Nerdist and Skybound's comic book The Walking Dead, have also created activities outside the main halls. Co-founder Zachary Levi, best known for starring in NBC's cult hit Chuck, said Nerd Machine started in November 2010 as an apparel company that allowed geeks to proudly wear their nerd labels. To promote the brand, he and co-founder David Coleman decided to host a bar party where they could give away a few shirts during the July convention. Four years later, Nerd HQ has become a festival outside the main hub, complete with live performances, video games and unique hands-on experiences. "We thought, 'We'll bring people by where we do our event, and we'll sell merch," Levi said. "What’s the best way to bring people by? Well you give them fun activities, fun activations, and as much as you can give them for free, you give them for free." Growing past its humble bar beginnings, brands with activations at Nerd HQ this year include Intel, Internet Explorer, Maker... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-26 00:00:00 UTC ]
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Ahead of the 2017 Montréal Book Fair, we look at 8 French Canadian publishers supporting local authors and bringing their books to the global stage. The post Eight French-Language Canadian Publishers Bringing Their Authors to the Global Stage appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-10 00:00:00 UTC ]
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After publishing an unfettered memoir critiquing Hillary Clinton’s failed presidential bid, former Democratic Party leader Donna Brazile on Thursday doubled down on her criticism of the nominee before a receptive audience in deepest-left California. Brazile’s tell-all book has revived sour... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-10 00:00:00 UTC ]
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Orion author Liz Fenwick is moving to HQ, HarperCollins, in a six-figure, three-book deal. Continue reading at The Bookseller
[ The Bookseller | 2017-11-07 00:00:00 UTC ]
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Alex Reads, Rai, and Derek Owusu, the creators of the books and pop-culture podcast Mostly Lit, are to bring their live show to the FutureBook Conference. Continue reading at The Bookseller
[ The Bookseller | 2017-11-07 00:00:00 UTC ]
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Avon has bought three more books from crime author Jacqui Rose, following her brief stint with fellow HarperCollins imprint HQ. Continue reading at The Bookseller
[ The Bookseller | 2017-11-02 00:00:00 UTC ]
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With the help of an ad testing tool, the publisher reduced its reliance on buying traffic from Facebook to meet clients' campaign goals. The post To deal with native ad pains, Vox Media brings distribution in-house appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-27 00:00:00 UTC ]
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Independent bookshop The Book Hive has partnered with a local coffee shop and launched a new weekly "detox reading" event called Page Against the Machine designed to encourage more customers to pick up a book. Continue reading at The Bookseller
[ The Bookseller | 2017-10-24 00:00:00 UTC ]
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Acting children's editor and Harry Potter fan Caroline Carpenter gives her verdict on the British Library's new Harry Potter exhibition. Continue reading at The Bookseller
[ The Bookseller | 2017-10-21 00:00:00 UTC ]
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HarperCollins has signed up TV chef Gizzi Erskine to write a cookbook, Slow, which promotes "quality" over convenience. Continue reading at The Bookseller
[ The Bookseller | 2017-10-19 00:00:00 UTC ]
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One of the problems with Facebook -- and the internet in general -- is that it has been incredibly democratizing in terms of who is able to publish news and other messages online. Democratization of anything is usually perceived as a good thing, but as the genuine problem of "fake news" (i.e.... Continue reading at Betanews
[ Betanews | 2017-10-05 00:00:00 UTC ]
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AMC is planning on running six-second ads in "The Walking Dead" this season, enlisting TV's top scripted show in the effort to fight ratings declines by making ads less of an imposition.The network intends to run one six-second commercial between its repeat of the prior week's episode and the... Continue reading at Advertising Age
[ Advertising Age | 2017-10-04 00:00:00 UTC ]
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From Madagascar, Lebanon, and Indonesia, three of Frankfurter Buchmesse's 2017 Invitation Program publishers talk about their work and challenges. The post Three Profiles: Invitation Program Brings Emerging Publishers to Frankfurt Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-03 00:00:00 UTC ]
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The People at Number 9 author Felicity Everett has signed a new two-book deal with HarperCollins. Continue reading at The Bookseller
[ The Bookseller | 2017-09-23 00:00:00 UTC ]
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Dungeon Masters can rest a bit easier now that the library of Dungeons and Dragons core rulebooks will soon be available in an easy-to-lug digital edition. Instead of a stack of heavy paper-bound volumes, you'll be able to take your iPad or Android t... Continue reading at Engadget
[ Engadget | 2017-09-22 00:00:00 UTC ]
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HarperCollins imprint HQ is to publish Indecent, an "addictive and thought-provoking" story from debut author Corinne Sullivan, in 2018. Continue reading at The Bookseller
[ The Bookseller | 2017-08-26 00:00:00 UTC ]
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How Scotsman made multi-million pound leap from page to screen with sale of Millarworld titles to US streaming giantLike many comic book writers and artists, Mark Millar’s love of comics began as a young child when his older brother would take him to comic book shops. But now the Scottish author... Continue reading at The Guardian
[ The Guardian | 2017-08-09 00:00:00 UTC ]
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The L.A. shop made headlines in 2014 when it became the first comic book store in the country to accept transactions paid in bitcoin. Three years later, it's still the only one. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-04 00:00:00 UTC ]
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HarperCollins imprint HQ has acquired world English language rights to two books by IT officer and screenwriter, Khurrum Rahman. Continue reading at The Bookseller
[ The Bookseller | 2017-08-03 00:00:00 UTC ]
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Publishers now can apply for $250,000 in grants to promote Canadian literature to Ontario's teachers, librarians, and school boards. The post ‘Bringing More Canadian Books to Classrooms’: Ontario’s New Strategy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-31 00:00:00 UTC ]
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Simon & Schuster UK is bringing a children's imprint focused on Muslim characters and stories to the UK. Continue reading at The Bookseller
[ The Bookseller | 2017-07-25 00:00:00 UTC ]
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