Not all the action in San Diego is taking place in the city's convention center. Just a short walk away at Petco Park, Nerd Machine is hosting Nerd HQ, a free extravaganza that's also a hotbed for experiential marketing. Though the organization works in partnership with San Diego Comic Con, it isn't affiliated with the annual convention. Instead, Nerd Machine recognizes the potential of the fan crowd and tries to offer them alternative things to do if the aisles get too crowded. Other companies, including Nerdist and Skybound's comic book The Walking Dead, have also created activities outside the main halls. Co-founder Zachary Levi, best known for starring in NBC's cult hit Chuck, said Nerd Machine started in November 2010 as an apparel company that allowed geeks to proudly wear their nerd labels. To promote the brand, he and co-founder David Coleman decided to host a bar party where they could give away a few shirts during the July convention. Four years later, Nerd HQ has become a festival outside the main hub, complete with live performances, video games and unique hands-on experiences. "We thought, 'We'll bring people by where we do our event, and we'll sell merch," Levi said. "What’s the best way to bring people by? Well you give them fun activities, fun activations, and as much as you can give them for free, you give them for free." Growing past its humble bar beginnings, brands with activations at Nerd HQ this year include Intel, Internet Explorer, Maker... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-26 00:00:00 UTC ]
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Publishers’ first messenger bots primarily served to send out the day’s news, but some are branching out. BuzzFeed and Time Inc. have both launched holiday gift guide bots on Facebook Messenger. For Time Inc., it's a way to see if there's an appetite for its vast library of lifestyle content on... Continue reading at Digiday
[ Digiday | 2016-12-21 00:00:00 UTC ]
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‘Does a Lithuanian author stand a chance in the ocean of books on British bookshop shelves?’ Noir Press’ Stephan Collishaw says he has a good answer. Laura Sintija Černiauskaitė is the Vilnius-born, 39-year-old author who won the 2009 European Union Prize for Literature for her ‘Kvėpavimas į... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-07 00:00:00 UTC ]
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At Denmark's largest book fair, Bogforum, director Andreas Nordkild Poulsen is working on engaging readers and giving publishers and authors a public forum. The post Denmark’s Bogforum: Bringing Readers, Authors and Publishers Together appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-16 00:00:00 UTC ]
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Could software someday design book covers that could be judged—correctly—by human readers? Research in Japan says...it depends. The post Machine Learning: Can a Computer Judge a Book By Its Cover? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-14 00:00:00 UTC ]
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Facebook is bringing its ad network to Apple TV and beyond.The social network is feeling for new advertising ground in Apple TV and Roku by delivering ads to apps on those streaming video platforms, according to people familiar with the plans.The test represents an expansion of Facebook Audience... Continue reading at Advertising Age
[ Advertising Age | 2016-11-05 00:00:00 UTC ]
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Prince performing in 2013. Prince’s songwriting rights are being sold to the Universal Music Publishing Group for an undisclosed sum. Continue reading at The New York Times
[ The New York Times | 2016-11-03 00:00:00 UTC ]
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The United Arab Emirates has brought in a National Law of Reading, putting legislative frameworks in place to support the development of reading across the UAE. Continue reading at The Bookseller
[ The Bookseller | 2016-11-03 00:00:00 UTC ]
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HQ has snapped up rights to The Songaminute Man, an "inspirational" memoir of entertainer and "viral sensation", 80-year-old Ted McDermott, told by his son Simon. Continue reading at The Bookseller
[ The Bookseller | 2016-11-03 00:00:00 UTC ]
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CNN has made a point of being everywhere its users are, pushing hard to be the first publisher on emerging platforms like Snapchat, Facebook Messenger. This month, it's bringing its TV broadcast to Amazon Echo, an emerging platform projected to grow substantially in the coming years. Instead of... Continue reading at Digiday
[ Digiday | 2016-10-25 00:00:00 UTC ]
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Attendance was up at the New Atlantic Independent Booksellers Association fall conference, held from October 15-17 in Baltimore, Md. The show, which grew by 40 booksellers and 20 exhibit tables, also saw an increased presence from younger booksellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-18 00:00:00 UTC ]
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Hachette will be bringing in more regular, clearer and more detailed royalty statements for authors by the end of 2018, the company has said in a letter to its authors. Continue reading at The Bookseller
[ The Bookseller | 2016-10-15 00:00:00 UTC ]
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Does this election feel different to you? Newspapers are trying to get ahead of this intense cycle with early endorsements. Presidential campaigns are embracing #TBT photos. Not to mention the kinds of stories eagle-eyed political reporters keep uncovering, from CNN Politics team's Playboy... Continue reading at AdWeek
[ AdWeek | 2016-10-11 00:00:00 UTC ]
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You Must Bring A Hat by Simon Philip and Kate Hindley (Simon & Schuster) was announced as the ‘book of the year’ at the Sainsbury Children’s Book Awards 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-10-05 00:00:00 UTC ]
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This year’s Pacific Northwest Booksellers Association (PNBA) fall trade show, held Sep. 29 - Oct. 2 at the Hotel Murano in Tacoma, Wash., drew 110 authors and featured 102 exhibitors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-03 00:00:00 UTC ]
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HQ has acquired two books by Faber Acadamy graduate Alice Feeney for six figures. Continue reading at The Bookseller
[ The Bookseller | 2016-10-01 00:00:00 UTC ]
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HQ has acquired two books by Melissa Hill, author of 13 novels including The Charm Bracelet, Something From Tiffany's and Before I Forget, for six-figures. Hill's previous books were published by Hodder. Continue reading at The Bookseller
[ The Bookseller | 2016-09-30 00:00:00 UTC ]
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The divorce ‘stories’ are coming so thick and fast that none seems to have any salience for more than a couple of hoursTim Farron was just stepping up to his party conference podium when Brangelina split. Cue TV gags about Hollywood ructions ruining Tim’s big day. So of course a Facebook furore... Continue reading at The Guardian
[ The Guardian | 2016-09-25 00:00:00 UTC ]
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After 20 years in publishing, Don Weise is working with Charlesbridge to rebrand and reimagine its adult imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
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After receiving the Pulitzer Prize for music last year, a Grammy Award nomination and other praise for her coal-mining-themed choral work “Anthracite Fields,” composer Julia Wolfe can add another accolade to her professional mantel: a MacArthur Fellowship, a five-year grant that comes with an... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-22 00:00:00 UTC ]
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Virginia Macgregor and Chloe Seager will be published the under new YA imprint HQ YA next year. Continue reading at The Bookseller
[ The Bookseller | 2016-09-21 00:00:00 UTC ]
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