Not all the action in San Diego is taking place in the city's convention center. Just a short walk away at Petco Park, Nerd Machine is hosting Nerd HQ, a free extravaganza that's also a hotbed for experiential marketing. Though the organization works in partnership with San Diego Comic Con, it isn't affiliated with the annual convention. Instead, Nerd Machine recognizes the potential of the fan crowd and tries to offer them alternative things to do if the aisles get too crowded. Other companies, including Nerdist and Skybound's comic book The Walking Dead, have also created activities outside the main halls. Co-founder Zachary Levi, best known for starring in NBC's cult hit Chuck, said Nerd Machine started in November 2010 as an apparel company that allowed geeks to proudly wear their nerd labels. To promote the brand, he and co-founder David Coleman decided to host a bar party where they could give away a few shirts during the July convention. Four years later, Nerd HQ has become a festival outside the main hub, complete with live performances, video games and unique hands-on experiences. "We thought, 'We'll bring people by where we do our event, and we'll sell merch," Levi said. "What’s the best way to bring people by? Well you give them fun activities, fun activations, and as much as you can give them for free, you give them for free." Growing past its humble bar beginnings, brands with activations at Nerd HQ this year include Intel, Internet Explorer, Maker... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-26 00:00:00 UTC ]
News tagged with:
#raising money
#foreseeable future
#comic con
HQ has acquired the first biography of Olympic rowing coach Jürgen Gröbler, who has been “instrumental” in the careers of Olympians Steve Redgrave, Matthew Pinsent and James Cracknell. Continue reading at The Bookseller
[ The Bookseller | 2016-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hq snaps
Inside Facebook's (Totally Insane, Unintentionally Gigantic, Hyperpartisan) Political-Media Machine John Herrman, The New York Times Magazine A barrage of political links, ads and other content has filled up your News Feed over the last few months... Continue reading at Engadget
[ Engadget | 2016-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#inside facebook
#recommended reading
HQ has signed a three-book deal with author Sarah Morgan to continue her From Manhattan with Love series. Continue reading at The Bookseller
[ The Bookseller | 2016-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#three-book deal
HQ is launching the paperback of Hello! editor-in-chief Rosie Nixon’s debut novel The Stylist with an augmented reality app developed by TimeSlice Films. Continue reading at The Bookseller
[ The Bookseller | 2016-08-12 00:00:00 UTC ]
More news stories like this |
The country’s oldest African-American bookstore, 56-year-old Marcus Books, will have a location in San Francisco once more. The bookstore was evicted from its historic landmark building on Fillmore Street two years ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marcus books
HQ is to publish How to Win at Feminism, a satirical book on feminism written by the founders of subversive women’s magazine Reductress. Continue reading at The Bookseller
[ The Bookseller | 2016-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#satirical book
#subversive women
Harlequin imprint HQ is to publish a "dark" and "funny" thriller for adults from C J Skuse, author of several YA novels, in April 2017. Continue reading at The Bookseller
[ The Bookseller | 2016-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#adult thriller
#ya novels
HQ is to publish an "accessible and effective" nutrition, fitness and lifestyle book by diver Tom Daley, who will be representing Team GB in the Rio Olympics this August. Continue reading at The Bookseller
[ The Bookseller | 2016-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nutrition book
#lifestyle book
If you're looking for some new reading material on your Kindle or inside Amazon's reading app, you're in luck. The online retailer announced Singles Classics: a collection of essays and stories from "well-known authors" that were published in "top ma... Continue reading at Engadget
[ Engadget | 2016-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reading material
#inside amazon
#reading app
We'd like to build bridges between the writing development sector and the publishing industry, to address diversity and to build new readers for contemporary writing, writes Claire Malcolm of New Writing North. Continue reading at The Bookseller
[ The Bookseller | 2016-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#build bridges
#diverse voices
#publishing industry
#contemporary writing
#writing north
HQ is to publish a Hitchcock-inspired debut thriller titled White Bodies by journalist and author Jane Robins. Continue reading at The Bookseller
[ The Bookseller | 2016-07-09 00:00:00 UTC ]
More news stories like this |
HQ has acquired two titles from actress and food writer Nicola ‘Milly’ Millbank in a "significant" deal. Continue reading at The Bookseller
[ The Bookseller | 2016-07-02 00:00:00 UTC ]
More news stories like this |
Culture Minister Ed Vaizey has said “the arts can bring us together” as a nation following the “uncertainty and division” caused by the EU Referendum. Continue reading at The Bookseller
[ The Bookseller | 2016-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#eu referendum
'We don't have a problem with space,' says Alexandre Gaudefroy. His bookshop can provide you with one of millions of titles, while you wait. Print-on-Demand has a dedicated foothold in Paris. The post Paris and the Machine: Now Printing a New Business Model appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post paris
#business model
#alexandre gaudefroy
Singapore has welcomed its first book vending machines, carrying up to 150 copies of 22 different titles from Singapore publishers. Continue reading at The Bookseller
[ The Bookseller | 2016-06-07 00:00:00 UTC ]
More news stories like this |
The Investigation Discovery channel has been taking notes on Comic Con. The marketing convention held at the Jacob Javits Center every fall allows comic book fans from around the world a chance to... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2016-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bring thousands
#comic con
Specs Current gig Editor of Food & Wine Previous gig Director of inspiration for Conrad Hotels Age 45 Twitter @NilouMotamed Adweek: Food & Wine's last editor, Dana Cowin, had been with the brand for more than two decades when she stepped down earlier this year. What's it like... Continue reading at AdWeek
[ AdWeek | 2016-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sports illustrated
#great opportunity
#facebook live
#top chef
Blumhouse CEO Jason Blum discusses the company's multi-channel approach to creating "dark genre" content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-27 00:00:00 UTC ]
More news stories like this |
The era of the living room computer finally has its last—and maybe most important—piece: Lapboards. Razer’s Turret finally shipped in late April and today Corsair announced that its competing Lapdog ($120 on Newegg) is available for purchase.It’s been a long time coming. We’ve been seeing... Continue reading at PC World
[ PC World | 2016-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#late april
#huge benefits
#living room
#coffee table
#hardcover book
#multiple times
Book Island, winner of the Best Publisher in Oceania Award at the Bologna Children’s Book Fair last month, is moving its headquarters from New Zealand to Bristol as it looks to grow its UK presence. Continue reading at The Bookseller
[ The Bookseller | 2016-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bologna children
#book fair