Not all the action in San Diego is taking place in the city's convention center. Just a short walk away at Petco Park, Nerd Machine is hosting Nerd HQ, a free extravaganza that's also a hotbed for experiential marketing. Though the organization works in partnership with San Diego Comic Con, it isn't affiliated with the annual convention. Instead, Nerd Machine recognizes the potential of the fan crowd and tries to offer them alternative things to do if the aisles get too crowded. Other companies, including Nerdist and Skybound's comic book The Walking Dead, have also created activities outside the main halls. Co-founder Zachary Levi, best known for starring in NBC's cult hit Chuck, said Nerd Machine started in November 2010 as an apparel company that allowed geeks to proudly wear their nerd labels. To promote the brand, he and co-founder David Coleman decided to host a bar party where they could give away a few shirts during the July convention. Four years later, Nerd HQ has become a festival outside the main hub, complete with live performances, video games and unique hands-on experiences. "We thought, 'We'll bring people by where we do our event, and we'll sell merch," Levi said. "What’s the best way to bring people by? Well you give them fun activities, fun activations, and as much as you can give them for free, you give them for free." Growing past its humble bar beginnings, brands with activations at Nerd HQ this year include Intel, Internet Explorer, Maker... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-26 00:00:00 UTC ]
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Jet Blue, Random House and Mary Pope Osborne are giving away free kids books through a program that places book vending machines in underprivileged neighborhoods. The post Vending Machines to Dispense Free Kids Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-23 00:00:00 UTC ]
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'What Pet Should I Get?': New illustrations, books, and exhibits are still to come from Dr. Seuss, 24 years after his death. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-07-23 00:00:00 UTC ]
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Faber has appointed Mitzi Angel - currently at Farrar, Straus & Giroux in New York - to the new role of publisher for all its adult publishing. Angel, who will move back to the UK to take up the position, will join the Faber Board and will report to Stephen Page, who up until now has... Continue reading at The Bookseller
[ The Bookseller | 2015-07-21 00:00:00 UTC ]
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The traveling production, started by a group of writers, fuses music and literature in a scripted show. After launching in 2013, the group has now spawned a short story collection and forged ties with SIBA. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-09 00:00:00 UTC ]
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For four days each year, Tom Cruise, Quentin Tarantino and some of the biggest movie stars on the planet head to San Diego's Comic-Con International to get grilled by a goofy, somewhat dashing stand-up comedian named Chris Hardwick.At this year's annual conference for more than 130,000 fans of... Continue reading at Advertising Age
[ Advertising Age | 2015-07-09 00:00:00 UTC ]
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Canongate has acquired a mathematical colouring book. Katy Follain, publishing director of non-fiction, acquired UK and Commonwealth rights in Snowflake, Seashell, Star by Alex Bellos from Rebecca Carter at Janklow & Nesbit. Bellos has “created a unique and inspiring colouring book using... Continue reading at The Bookseller
[ The Bookseller | 2015-07-04 00:00:00 UTC ]
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Ask any librarian who was there and they will almost certainly agree: the 2015 American Library Association Annual Conference in San Francisco was one of the best ALA shows, maybe ever. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-03 00:00:00 UTC ]
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On this week's episode, we talk about curation and algorithms in digital publishing. The post It’s Humans vs. Machines in This Week’s Webmonkey Podcast appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-06-27 00:00:00 UTC ]
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The 2015 American Library Association Annual Conference kicks off today in San Francisco with more than 25,000 librarians, publishers and vendors expected to descend on the Bay Area. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-13 00:00:00 UTC ]
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In an excerpt from her new book, Evie Nagy describes how the new wave pioneers fought corporate control with Freedom of Choice.Ohio art rockers Devo, cofounded by Mark Mothersbaugh and Gerald Casale, gained national acclaim with their 1978 album debut Q: Are We Not Men? A: We Are Devo! But it... Continue reading at Fast Company
[ Fast Company | 2015-05-21 00:00:00 UTC ]
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The story of Greenpeace activists Don't Trust, Don't Fear, Don't Beg by Ben Stewart will be made into a film buy Oscar-winner Lord Puttnam. The book, published by Guardian Faber last month, tells the story of the Arctic 30, a team of Greenpeace activists who were detained in a Russian jail... Continue reading at The Bookseller
[ The Bookseller | 2015-05-20 00:00:00 UTC ]
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Time Inc., the magazine publisher spun off from Time Warner Inc., is seeking around 450 million pounds ($685 million) for the London headquarters of its U.K. unit, according to two people with knowledge of the matter.The company appointed broker Eastdil Secured to sell the Blue Fin building,... Continue reading at Advertising Age
[ Advertising Age | 2015-05-08 00:00:00 UTC ]
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Heritage only goes so far these days for traditional publishers. That's why Time Inc. is betting big on technology -- and its new CTO Colin Bodell -- to reverse its print woes. Bodell, an Amazon vet, is looking to a mix of paywalls, e-commerce and shared databases to jump-start growth. “If I... Continue reading at Digiday
[ Digiday | 2015-04-27 00:00:00 UTC ]
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TV Land has given the green light for a second season of Younger, starring Sutton Foster, Hilary Duff, Debi Mazar, Miriam Shor and Nico Tortorella. The Darren Star-produced series follows Liza, played by Foster, a 40-year-old woman who pretends to be 26 in order to get a job in the publishing... Continue reading at AdWeek
[ AdWeek | 2015-04-21 00:00:00 UTC ]
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PRH's U.S. division successfully launched the program in December 2014, and received 32,000 page views and 3,600 requests for recommendations during its first month alone. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-17 00:00:00 UTC ]
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If you don't have a Kindle to read your books on then there's no worries, as apps exist on other platforms like Android. Amazon isn't standing still on this either, now offering customers on Google's mobile platform some new features already available on the stand-alone device. Included are two... Continue reading at Betanews
[ Betanews | 2015-04-11 00:00:00 UTC ]
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Hachette’s new London headquarters Carmelite House will become a “talent magnet” for authors and publishers, but the move will not compromise competition between the adult divisions, c.e.o. Tim Hely Hutchinson has said. In an interview with The Bookseller, Hely Hutchinson also addressed the... Continue reading at The Bookseller
[ The Bookseller | 2015-04-03 00:00:00 UTC ]
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With "Downton Abbey" reviving interest in the period between the two world wars, the publishing arm of the British Library has been releasing new editions of forgotten classics published in Britain’s golden age of mystery (considered to span most of the 1920s and ’30s) since 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
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Netwars/Out of Ctrl is a sprawling cross-platform media project about the global rise of cyberwarfare, combining pulse-pounding fictional narratives and sobering nonfiction research to bring the mounting dangers of cyberterrorism vividly to life. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-20 00:00:00 UTC ]
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The indie SF publisher Wonderment plans 20 ebook titles exploring a universe of characters enduring world-shattering eventsWriting can be hard – not hard like mining diamonds in Zimbabwe or making cheap clothes for westerners in Bangladesh, of course, but anyone in the 21st-century knowledge... Continue reading at The Guardian
[ The Guardian | 2015-03-13 00:00:00 UTC ]
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