Not all the action in San Diego is taking place in the city's convention center. Just a short walk away at Petco Park, Nerd Machine is hosting Nerd HQ, a free extravaganza that's also a hotbed for experiential marketing. Though the organization works in partnership with San Diego Comic Con, it isn't affiliated with the annual convention. Instead, Nerd Machine recognizes the potential of the fan crowd and tries to offer them alternative things to do if the aisles get too crowded. Other companies, including Nerdist and Skybound's comic book The Walking Dead, have also created activities outside the main halls. Co-founder Zachary Levi, best known for starring in NBC's cult hit Chuck, said Nerd Machine started in November 2010 as an apparel company that allowed geeks to proudly wear their nerd labels. To promote the brand, he and co-founder David Coleman decided to host a bar party where they could give away a few shirts during the July convention. Four years later, Nerd HQ has become a festival outside the main hub, complete with live performances, video games and unique hands-on experiences. "We thought, 'We'll bring people by where we do our event, and we'll sell merch," Levi said. "What’s the best way to bring people by? Well you give them fun activities, fun activations, and as much as you can give them for free, you give them for free." Growing past its humble bar beginnings, brands with activations at Nerd HQ this year include Intel, Internet Explorer, Maker... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-26 00:00:00 UTC ]
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With "Downton Abbey" reviving interest in the period between the two world wars, the publishing arm of the British Library has been releasing new editions of forgotten classics published in Britain’s golden age of mystery (considered to span most of the 1920s and ’30s) since 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
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Netwars/Out of Ctrl is a sprawling cross-platform media project about the global rise of cyberwarfare, combining pulse-pounding fictional narratives and sobering nonfiction research to bring the mounting dangers of cyberterrorism vividly to life. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-20 00:00:00 UTC ]
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The indie SF publisher Wonderment plans 20 ebook titles exploring a universe of characters enduring world-shattering eventsWriting can be hard – not hard like mining diamonds in Zimbabwe or making cheap clothes for westerners in Bangladesh, of course, but anyone in the 21st-century knowledge... Continue reading at The Guardian
[ The Guardian | 2015-03-13 00:00:00 UTC ]
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In her native country, Sara Blaedel is a household name. But, she's not yet well-known in the U.S. With the help of a few famous literary friends, Blaedel is out to change that. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-24 00:00:00 UTC ]
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For centuries we the taxpayers have paid to maintain the nation’s treasures and institutions. It would be madness to hand over our archives nowIt’s brutal out there for public service institutions. They are under relentless pressure to conform to a bizarre form of market logic that requires them... Continue reading at The Guardian
[ The Guardian | 2015-02-06 00:00:00 UTC ]
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Children’s book author Robert San Souci, known for his retellings of folktales and myths, died suddenly on December 19 at his San Francisco home. He was 68. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-30 00:00:00 UTC ]
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Founded in 2012, Chile's Edicola publishes new Chilean and Italian authors in Spanish, Italian, and English in both print and ebook formats. The post Edicola: Bringing New Chilean and Italian Authors to the World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-23 00:00:00 UTC ]
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'Harry Potter' fans came together at a castle in Poland to act out the world of J.K. Rowling's books. More events are planned for April. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-06 00:00:00 UTC ]
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Two book companies from different ends of the spectrum are now using magazines to promote themselves. Continue reading at Folio Magazine
[ Folio Magazine | 2014-11-21 00:00:00 UTC ]
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BookMachine convened pros in New York for a public forum to talk about how a writer can navigate the maze of ebook publishing, self-published or otherwise. The post BookMachine Brings Together Veterans from Planet Startup appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-19 00:00:00 UTC ]
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Jaguar has a clever way to take you inside the plot of its latest villain-themed campaign. Today, the brand is linking print ads in Condé Nast's Vanity Fair, Condé Nast Traveler, GQ and Wired magazines to digital content through the Blippar app for Google Glass and mobile devices. The app is... Continue reading at AdWeek
[ AdWeek | 2014-11-11 00:00:00 UTC ]
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Dan Vado, founder of the Alternative Press Expo, is running the show again after 19 years. He talks about his plans for the pioneering West Coast indie comics festival after it relocates to San Jose. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-05 00:00:00 UTC ]
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Author support site The Writing Platform is encouraging writers and technologists to work together, with bursaries to fund new collaborative projects. Two bursaries of £4,000 each will be awarded to teams made up of one writer and one technologist, to fund a three month project. Teams can... Continue reading at The Bookseller
[ The Bookseller | 2014-11-04 00:00:00 UTC ]
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At Labo de l'edition, a co-working, networking and training center in Paris, professionals working in ebooks and digital media collaborate on new projects. The post Labo de l’edition Brings Paris’ Book Digerati Together appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-31 00:00:00 UTC ]
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Simon and Schuster Children’s Books is bringing forward the publication of Malala, a Brave Girl from Pakistan/Iqbal, a Brave Boy from Pakistan in light of Malala’s recent win of the Nobel Peace Prize, and will publish it next week. The picture book tells the stories of Malala Yousafzai, who... Continue reading at The Bookseller
[ The Bookseller | 2014-10-31 00:00:00 UTC ]
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Can the “family dinner” be revived? In a new cookbook, Corky, Lori, Dana, and Tracy Pollan (mother and sisters to Michael Pollan) set out to find an answer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-27 00:00:00 UTC ]
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More than 300 titles became available in bookstores today in the UK. Bookstore owners are hoping the huge amount of titles will get curious visitors into their shops. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-10-10 00:00:00 UTC ]
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Whether we like it or not, Amazon nearly always launches its new products and services in the US first. It happened with its Fire-branded tablets, set-top box and smartphone. The same can be said for its all-you-can-read ebook service, Kindle... Continue reading at Engadget
[ Engadget | 2014-09-24 00:00:00 UTC ]
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Finding authors from small presses might be getting easier.It's tough being an indie author. These writers lack the marketing resources of those working with big publishing houses, making it difficult to get their works on the shelves of bookstores and libraries. Readers, meanwhile, often have... Continue reading at Fast Company
[ Fast Company | 2014-09-23 00:00:00 UTC ]
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The 1st International Communication Forum on Chinese Culture was held in Qingdao, China on August 24 and 25, bringing together dozens of translators and sinologists from all over the world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-17 00:00:00 UTC ]
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