Not all the action in San Diego is taking place in the city's convention center. Just a short walk away at Petco Park, Nerd Machine is hosting Nerd HQ, a free extravaganza that's also a hotbed for experiential marketing. Though the organization works in partnership with San Diego Comic Con, it isn't affiliated with the annual convention. Instead, Nerd Machine recognizes the potential of the fan crowd and tries to offer them alternative things to do if the aisles get too crowded. Other companies, including Nerdist and Skybound's comic book The Walking Dead, have also created activities outside the main halls. Co-founder Zachary Levi, best known for starring in NBC's cult hit Chuck, said Nerd Machine started in November 2010 as an apparel company that allowed geeks to proudly wear their nerd labels. To promote the brand, he and co-founder David Coleman decided to host a bar party where they could give away a few shirts during the July convention. Four years later, Nerd HQ has become a festival outside the main hub, complete with live performances, video games and unique hands-on experiences. "We thought, 'We'll bring people by where we do our event, and we'll sell merch," Levi said. "What’s the best way to bring people by? Well you give them fun activities, fun activations, and as much as you can give them for free, you give them for free." Growing past its humble bar beginnings, brands with activations at Nerd HQ this year include Intel, Internet Explorer, Maker... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-26 00:00:00 UTC ]
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Seven U.K. Small Presses have banded together to bring wider retail distribution and greater sales to their graphic novels in the U.S. comics market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-19 00:00:00 UTC ]
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When Bill Gates recommended Business Adventures, a 1969 essay collection by late New York contributor John Brooks, as part of his 2014 summer reading list, the Microsoft founder called it “the best business book ever,” but noted that it’s “not easy to find.” Not any more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-08 00:00:00 UTC ]
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Amazon already gives Prime customers access to a Kindle lending library, allowing the user to "borrow" books each month. But for some of the more voracious types, this may not provide enough material for a month's worth of entertainment. For those customers, the retail giant has unveiled Kindle... Continue reading at Betanews
[ Betanews | 2014-07-18 00:00:00 UTC ]
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HarperCollins has signed world rights for the literary work of Eric Rücker Eddison, often... Continue reading at The Bookseller
[ The Bookseller | 2014-07-18 00:00:00 UTC ]
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Is it too much to ask for a comic book flick that doesn't rely on three crappy prequels for the plot to make sense? Let's lose the complicated, interwoven storylines and focus on quality standalone films. Angry Nerd explains why Marvel's new Guardians of the Galaxy gets it just right. Continue reading at Wired
[ Wired | 2014-07-10 00:00:00 UTC ]
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Monitor contributor Danny Heitman enjoys reading a children's book series about a wealthy elephant named Uncle to his son. What's surprising about that? His son is a teenager. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-05 00:00:00 UTC ]
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ITV is making a six episode drama series inspired by Julie Summer’s book, Jambusters: The... Continue reading at The Bookseller
[ The Bookseller | 2014-07-02 00:00:00 UTC ]
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Although San Francisco, Calif.-based Bibliohead Bookstore is only 700 sq. ft., it is confronting a problem that many of its larger brethren are also coping with: rising rent. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-30 00:00:00 UTC ]
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Its library of more than 500,000 titles is now available on all Android devices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-17 00:00:00 UTC ]
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Hachette Book Group, publisher of James Patterson and Malcolm Gladwell, has shut down its Business Plus imprint as part of a round of layoffs and restructuring that has also claimed several longtime... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-06-14 00:00:00 UTC ]
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The Italian ebook self-publishing platform Narcissus has launched in Arabic, but finds authors in the Arab world face a steep digital learning curve. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-12 00:00:00 UTC ]
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Crime author Val McDermid has directly appealed to the government and police for ebook pirates... Continue reading at The Bookseller
[ The Bookseller | 2014-06-11 00:00:00 UTC ]
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Amazon is digging in for a lengthy fight with one of the Big Five publishers, Hachette, and flexing its extraordinary market muscle while the two companies negotiate a new contract. It’s understocking Hachette books so as to create shipping delays, cutting discounts, suggesting alternative... Continue reading at Slate
[ Slate | 2014-05-31 00:00:00 UTC ]
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Like a lot of covers Field & Stream has put out over the last 119 years, the May issue of the magazine shows a camo-clad hunter, bow in hand, looking ready to prowl off into the wilderness. Continue reading at Folio Magazine
[ Folio Magazine | 2014-05-28 00:00:00 UTC ]
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Although the crowd was relatively small, they came to buy at this year's Maine Comic Arts Festival. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-21 00:00:00 UTC ]
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Cengage Learning, which recently emerged from bankruptcy, announced that its Boston office will now serve as its headquarters. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-15 00:00:00 UTC ]
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Does your agent constantly reject your manuscript about a teen wizard who falls in love with a vampire and has to fight for their life in a televised death zone? Barnes & Noble feels your pain, and is opening up the Nook Press self-publishing... Continue reading at Engadget
[ Engadget | 2014-03-18 00:00:00 UTC ]
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Cara Putman didn’t plan on her new book sharing Amazon and Twitter space with George Clooney, but she and her publisher aren’t saying no. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
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In Publishing Perspectives' Issues on the Ether, Porter Anderson asks #EtherIssue participants to focus on tools needed by entrepreneurial authors. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-25 00:00:00 UTC ]
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Farrar, Straus and Giroux is releasing George Seldon's Chester Cricket and His Friends series in ebook format for the first time for the new tablet-toting generation of young readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-25 00:00:00 UTC ]
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