Not all the action in San Diego is taking place in the city's convention center. Just a short walk away at Petco Park, Nerd Machine is hosting Nerd HQ, a free extravaganza that's also a hotbed for experiential marketing. Though the organization works in partnership with San Diego Comic Con, it isn't affiliated with the annual convention. Instead, Nerd Machine recognizes the potential of the fan crowd and tries to offer them alternative things to do if the aisles get too crowded. Other companies, including Nerdist and Skybound's comic book The Walking Dead, have also created activities outside the main halls. Co-founder Zachary Levi, best known for starring in NBC's cult hit Chuck, said Nerd Machine started in November 2010 as an apparel company that allowed geeks to proudly wear their nerd labels. To promote the brand, he and co-founder David Coleman decided to host a bar party where they could give away a few shirts during the July convention. Four years later, Nerd HQ has become a festival outside the main hub, complete with live performances, video games and unique hands-on experiences. "We thought, 'We'll bring people by where we do our event, and we'll sell merch," Levi said. "What’s the best way to bring people by? Well you give them fun activities, fun activations, and as much as you can give them for free, you give them for free." Growing past its humble bar beginnings, brands with activations at Nerd HQ this year include Intel, Internet Explorer, Maker... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-26 00:00:00 UTC ]
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Activision Blizzard Inc. wants to make eSports mainstream by bringing the video game competitions not to TV, but rather to the world’s largest social media company. The Santa Monica video game-maker’s Media Networks unit announced Thursday a trio of plans intended to increase awareness of eSports... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-13 00:00:00 UTC ]
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Activision Blizzard is set to conquer a new frontier: Facebook's live video feature. The world's largest video game publisher announced improvements it plans to implement to its various esports platforms, most notably a push to broadcast esports to t... Continue reading at Engadget
[ Engadget | 2016-05-13 00:00:00 UTC ]
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A diverse literary lineup, from a children's book writer to a playwright and a well-known journalist, is coming to the Marlborough Book Festival this July. Continue reading at Stuff
[ Stuff | 2016-05-12 00:00:00 UTC ]
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While algorithmic recommendations are familiar to us from online book retail, a year-old Berlin startup is talking algorithmic selection for publication. The post Germany’s Inkitt: When a Machine Is the Gatekeeper appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-12 00:00:00 UTC ]
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Orion publishing director Kate Mills is to join HarperCollins in the newly created role of publishing director of HQ. Continue reading at The Bookseller
[ The Bookseller | 2016-05-12 00:00:00 UTC ]
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In Journey, Aaron Becker’s wordless debut picture book, a lonely girl embarks on a voyage of adventure and danger after going through a magic door she draws on her bedroom wall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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Icon Books has brought forward the publication of 5000-1: The Leicester City Story to Thursday 26th May and will go to print just 48 hours after the last game of the season. Continue reading at The Bookseller
[ The Bookseller | 2016-04-27 00:00:00 UTC ]
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Self-published writers have voiced disgruntlement about a perceived sidelining of the Author HQ area at London Book Fair, calling it a “step backwards” for the independent author movement. Continue reading at The Bookseller
[ The Bookseller | 2016-04-15 00:00:00 UTC ]
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The non-fiction arm of Harlequin’s HQ imprint will launch in September with an “action-packed” memoir of a special forces veteran. Continue reading at The Bookseller
[ The Bookseller | 2016-04-14 00:00:00 UTC ]
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The Bologna Children's Book Fair is largely about buying and selling rights, but many attendees come with other business goals. Here, PW talks to five of them. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-08 00:00:00 UTC ]
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Pan Macmillan has bought audio rights to 11 books from bestselling author Peter James, in a move to consolidate his audio publishing within the publisher. Continue reading at The Bookseller
[ The Bookseller | 2016-04-07 00:00:00 UTC ]
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Comic book fans are known for their strong opinions, but one hero in particular seems to inspire more passionate arguments than most—Batman. The post Why Batman Is the Ultimate Lightning Rod for Nerd Rage appeared first on WIRED. Continue reading at Wired
[ Wired | 2016-04-02 00:00:00 UTC ]
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Amberley Publishing has partnered with Yad Vashem Publications, centre for studies of Jewish history and the Holocaust, to bring titles about the Holocaust to the UK. Continue reading at The Bookseller
[ The Bookseller | 2016-03-01 00:00:00 UTC ]
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Ahead of her appearance on March 7 in a Digital Book World practicum, Nielsen's Jo Henry talks about the new importance of knowing the target reader. The post Bringing the Reader Into Focus at DBW: Jo Henry on Your Consumer appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-01 00:00:00 UTC ]
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[Sponsored Content] Publishers can benefit from the shift in advertising from TV to online video. The post Can TV Bring Salvation to Magazine Media? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-24 00:00:00 UTC ]
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Adam Grant is not your typical business school professor. Just 34, he reached tenure while still in his 20s and finished his doctorate in less than three years. He writes op-eds with Facebook Chief Operating Officer Sheryl Sandberg and got a book blurb from the likes of J.J. Abrams, the director... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-02-07 00:00:00 UTC ]
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When it comes to reading books, things have changed quite a bit since school days, well, depending on your age. Now many people read books on electronic devices and, while tablets are fine, the Amazon Kindle leads the way. Amazon is planning to roll out a big update to its handheld devices.... Continue reading at Betanews
[ Betanews | 2016-02-03 00:00:00 UTC ]
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Penguin is publishing a follow-up to Susan Cain's Quiet: The Power of Introverts in a World that Can't Stop Talking, which will take its message to younger readers. Continue reading at The Bookseller
[ The Bookseller | 2016-01-30 00:00:00 UTC ]
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Robert Bringhurst’s translations of Haida stories in A Story as Sharp as a Knife are published in the UK for the first time, thanks to the Booker winner’s championing of this ‘book of wonders’A book which preserves in print the almost lost oral literature of the Native American Haida people has... Continue reading at The Guardian
[ The Guardian | 2016-01-20 00:00:00 UTC ]
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Mehmet Demirtas has channeled his creativity into the Istanbul Tanpinar Literature Festival, which he views as a neutral gathering place for cultures. The post Turkey’s ITEF: “Literature is a Mosaic That Brings Us Together” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-12 00:00:00 UTC ]
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