Not all the action in San Diego is taking place in the city's convention center. Just a short walk away at Petco Park, Nerd Machine is hosting Nerd HQ, a free extravaganza that's also a hotbed for experiential marketing. Though the organization works in partnership with San Diego Comic Con, it isn't affiliated with the annual convention. Instead, Nerd Machine recognizes the potential of the fan crowd and tries to offer them alternative things to do if the aisles get too crowded. Other companies, including Nerdist and Skybound's comic book The Walking Dead, have also created activities outside the main halls. Co-founder Zachary Levi, best known for starring in NBC's cult hit Chuck, said Nerd Machine started in November 2010 as an apparel company that allowed geeks to proudly wear their nerd labels. To promote the brand, he and co-founder David Coleman decided to host a bar party where they could give away a few shirts during the July convention. Four years later, Nerd HQ has become a festival outside the main hub, complete with live performances, video games and unique hands-on experiences. "We thought, 'We'll bring people by where we do our event, and we'll sell merch," Levi said. "What’s the best way to bring people by? Well you give them fun activities, fun activations, and as much as you can give them for free, you give them for free." Growing past its humble bar beginnings, brands with activations at Nerd HQ this year include Intel, Internet Explorer, Maker... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-26 00:00:00 UTC ]
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We catch up with Libby Page, who made waves at last year's London Book Fair when her debut novel The Lido drew in offers from 11 different territories, including two six figure deals from Orion and S&S. Continue reading at The Bookseller
[ The Bookseller | 2018-03-15 00:00:00 UTC ]
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Unbound is bringing its sales and distribution arms in-house and has strengthened its sales team with two new hires. Continue reading at The Bookseller
[ The Bookseller | 2018-03-01 00:00:00 UTC ]
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HQ has acquired a "fierce and funny" feminist manifesto by broadcaster Emma Barnett, which confronts the taboo topic of women's periods. Continue reading at The Bookseller
[ The Bookseller | 2018-02-28 00:00:00 UTC ]
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HarperCollins imprint HQ is teaming up with Borough Market and Waterstones to host a festival celebrating the “explosion” in popularity of plant-based food. Continue reading at The Bookseller
[ The Bookseller | 2018-02-16 00:00:00 UTC ]
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HQ has bought a "powerful feminist dystopia" by linguistics academic Christina Dalcher, billed as "The Handmaid’s Tale meets The Power", in a six-figure deal. Continue reading at The Bookseller
[ The Bookseller | 2018-02-15 00:00:00 UTC ]
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The theme of this year's PEN World Voices Festival, "Resist and Reimagine," brings writers including Colson Whitehead, Roxane Gay, Eileen Myles, Jhumpa Lahiri, Dave Eggers, and Masha Gessen together in New York for six days in April. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-15 00:00:00 UTC ]
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A little over a month after a water pipe burst, Ellen Mager of Booktender’s Secret Garden, a children’s specialty bookstore in Doylestown, Pa., has struggled with the uncertainty unleashed at a time when she had hoped to be planning celebrations for the bookstore’s 35th anniversary. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-11 00:00:00 UTC ]
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Without machine learning, fraud detection, web search results, real-time ads on web pages, credit scoring, automation, and email spam filtering wouldn't be possible. Covering the entry-level topics needed to get you familiar with the basic concepts of machine learning, Machine Learning For... Continue reading at Betanews
[ Betanews | 2018-02-07 00:00:00 UTC ]
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HarperCollins imprint HQ has promoted Rachel Kenny, Louise McGrory and Sophie Calder to strengthen their senior management team. Continue reading at The Bookseller
[ The Bookseller | 2018-02-03 00:00:00 UTC ]
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Walmart has partnered with Rakuten, the Japanese internet services and e-commerce company, to bring its Kobo e-readers and ebooks to the chain's U.S. stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-26 00:00:00 UTC ]
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Party described in Vanity Fair article and forthcoming book was at a home of Steve Jurvetson, a founding partner of venture-capital firm DFJ who left the firm in November. Continue reading at Wired
[ Wired | 2018-01-12 00:00:00 UTC ]
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Brian Allain, director of the Frederick Buechner Center, is launching a new series of conferences for under-represented groups of spiritual authors such as African-Americans, Asian-Americans, Hispanic-Americans, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-10 00:00:00 UTC ]
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Acknowledging the patriarchal society of biblical times, author Mesu Andrews finds inspiration among the obscure women in Scripture and hopes to add more to their stories in her award-winning novels, including her latest, ‘Isaiah’s Daughter.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-10 00:00:00 UTC ]
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The authors of Good Night Stories for Rebel Girls (Particular Books) have said they are considering removing Aung San Suu Kyi from future editions of the book following criticism of her inclusion from parents. Continue reading at The Bookseller
[ The Bookseller | 2017-12-28 00:00:00 UTC ]
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The authors of the bestselling, crowd-funded children's book “Good Night Stories for Rebel Girls” are facing calls to remove Aung San Suu Kyi from future editions. The Nobel Peace Prize winner and Myanmar’s head of government has come under fire for her silence and inaction regarding the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-12-27 00:00:00 UTC ]
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Its pages are filled with history but a very modern invention has helped bring an old subject bang-up-to-date, Continue reading at Stuff
[ Stuff | 2017-12-07 00:00:00 UTC ]
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At the third annual Global Kids Connect conference, held Monday in New York City, children's publishing luminaries discussed hot topics in the kids' sector, in GKC's first afternoon-only event. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-05 00:00:00 UTC ]
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HarperCollins imprint HQ is to be the UK publisher for Brave, the "courageous" memoir and manifesto from former actress Rose McGowan. Continue reading at The Bookseller
[ The Bookseller | 2017-11-14 00:00:00 UTC ]
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Retail Happenings: Plus the Mighty Co. opens on Melrose Avenue, and women's label the Great sells its first shoe, the Boxcar boot. Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-11 00:00:00 UTC ]
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Founded in the U.K. in 2010 by a former educational publisher, the nonfiction children’s publishing house specializes in a hybrid format: an accordion-fold, heavily illustrated reference work that can be converted into a poster. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-10 00:00:00 UTC ]
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