Not all the action in San Diego is taking place in the city's convention center. Just a short walk away at Petco Park, Nerd Machine is hosting Nerd HQ, a free extravaganza that's also a hotbed for experiential marketing. Though the organization works in partnership with San Diego Comic Con, it isn't affiliated with the annual convention. Instead, Nerd Machine recognizes the potential of the fan crowd and tries to offer them alternative things to do if the aisles get too crowded. Other companies, including Nerdist and Skybound's comic book The Walking Dead, have also created activities outside the main halls. Co-founder Zachary Levi, best known for starring in NBC's cult hit Chuck, said Nerd Machine started in November 2010 as an apparel company that allowed geeks to proudly wear their nerd labels. To promote the brand, he and co-founder David Coleman decided to host a bar party where they could give away a few shirts during the July convention. Four years later, Nerd HQ has become a festival outside the main hub, complete with live performances, video games and unique hands-on experiences. "We thought, 'We'll bring people by where we do our event, and we'll sell merch," Levi said. "What’s the best way to bring people by? Well you give them fun activities, fun activations, and as much as you can give them for free, you give them for free." Growing past its humble bar beginnings, brands with activations at Nerd HQ this year include Intel, Internet Explorer, Maker... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-26 00:00:00 UTC ]
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Mark Zuckerberg’s vision for communities on his platform is very different from how users are gathering there organically. Continue reading at The Atlantic
[ The Atlantic | 2019-05-17 15:55:10 UTC ]
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Facebook has heralded artificial intelligence as a solution to its toxic content problems. Mike Schroepfer, its chief technology officer, says it won’t solve everything. Continue reading at The New York Times
[ The New York Times | 2019-05-17 13:03:59 UTC ]
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Facebook has heralded artificial intelligence as a solution to its toxic content problems. Mike Schroepfer, its chief technology officer, says it won’t solve everything. Continue reading at The New York Times
[ The New York Times | 2019-05-17 13:03:59 UTC ]
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HarperCollins has teamed up with London-based East 15 Acting School to create the audiobook for Costa Short Story award winner Luan Goldie's debut novel, Nightingale Point. Continue reading at The Bookseller
[ The Bookseller | 2019-05-14 00:00:00 UTC ]
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The press will relaunch the bestselling series, created by Tom Clancy and Steve Pieczenik, this fall. The deal is for four print novels and four e-novellas. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-02 00:00:00 UTC ]
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At a New York City Meals on Wheels location, volunteers delivered food to those in need. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-26 00:00:00 UTC ]
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HQ has bought a "gorgeously written" debut novel by Canterbury Christ Church University creative writing student and former midwife Jessica Ryn, about a homeless woman searching for sanctuary. Continue reading at The Bookseller
[ The Bookseller | 2019-04-26 00:00:00 UTC ]
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The children's novelist inspiring BAME readers to see themselves positively in the stories they read. Continue reading at BBC News
[ BBC News | 2019-04-17 00:00:00 UTC ]
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The burgeoning cannabis industry has had a fraught relationship with premium inventory across a bevy of publishers, as media companies often blacklist cannabis-related ads. Toasted Collective, a cannabis digital agency, wants to change that. The agency--which recently secured exclusive... Continue reading at AdWeek
[ AdWeek | 2019-04-10 00:00:00 UTC ]
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Springer Nature has published its first machine-generated title, a chemistry book offering an overview of the latest research in the rapidly growing field of lithium-ion batteries. Continue reading at The Bookseller
[ The Bookseller | 2019-04-05 00:00:00 UTC ]
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We must redefine Facebook as a publisher and not a platform so it bears responsibility for its content, says Pam Rudd. Tobacco was once ubiquitous yet many managed to quit, says Bob Walsh. We must view social media the same wayI do not believe we need to rewrite most of our regulation to... Continue reading at The Guardian
[ The Guardian | 2019-04-04 00:00:00 UTC ]
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Sitting down in a back room at a Dave & Buster’s restaurant in Hollywood, actors Zachary Levi, Asher Angel and Jack Dylan Grazer are amped-up — and not just because they’ve been playing Tomb Raider and Space Invaders arcade games for 20 minutes. In recent days, the three have been watching... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-04 00:00:00 UTC ]
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If they succeed in distracting commuters from their smartphones, short story dispensers will be a welcome addition to the landscapeCan fiction miniatures dispensed through slots lure commuters away from their smartphone apps and social media feeds into the imaginary worlds created by authors... Continue reading at The Guardian
[ The Guardian | 2019-04-02 00:00:00 UTC ]
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Google and newspaper publishing company McClatchy announced a new partnership that will aim to develop sustainable business models for local news publications. As part of the ongoing Google News Initiative, the companies will be teaming up to create... Continue reading at Engadget
[ Engadget | 2019-03-27 00:00:00 UTC ]
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“I’m doing the same thing that my ancestors did. I’m just telling the stories that I care about, that I love and that are relevant to me,” Jeffrey Veregge says. Continue reading at The Huffington Post
[ The Huffington Post | 2019-03-26 21:37:09 UTC ]
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HQ has won an “addictive” début serial-killer crime novel, The Jigsaw Man by Nadine Matheson, in a six-publisher auction. Continue reading at The Bookseller
[ The Bookseller | 2019-03-13 00:00:00 UTC ]
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HQ has acquired two further books by Henry Firth and Ian Theasby, the duo behind plant-based cookery brand BOSH! Continue reading at The Bookseller
[ The Bookseller | 2019-03-13 00:00:00 UTC ]
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HQ has acquired "an epically romantic love story" by YA author Tom Ellen which will be one of its lead title for London Book Fair next month. Continue reading at The Bookseller
[ The Bookseller | 2019-02-23 00:00:00 UTC ]
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Dolly Parton, the country music legend and longtime philanthropist, is bringing her literacy charity for children to Ireland, the Irish Times reported Thursday. Parton announced that her Imagination Library, which mails free books to children each month from their birth until their fifth... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-15 00:00:00 UTC ]
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