Not all the action in San Diego is taking place in the city's convention center. Just a short walk away at Petco Park, Nerd Machine is hosting Nerd HQ, a free extravaganza that's also a hotbed for experiential marketing. Though the organization works in partnership with San Diego Comic Con, it isn't affiliated with the annual convention. Instead, Nerd Machine recognizes the potential of the fan crowd and tries to offer them alternative things to do if the aisles get too crowded. Other companies, including Nerdist and Skybound's comic book The Walking Dead, have also created activities outside the main halls. Co-founder Zachary Levi, best known for starring in NBC's cult hit Chuck, said Nerd Machine started in November 2010 as an apparel company that allowed geeks to proudly wear their nerd labels. To promote the brand, he and co-founder David Coleman decided to host a bar party where they could give away a few shirts during the July convention. Four years later, Nerd HQ has become a festival outside the main hub, complete with live performances, video games and unique hands-on experiences. "We thought, 'We'll bring people by where we do our event, and we'll sell merch," Levi said. "What’s the best way to bring people by? Well you give them fun activities, fun activations, and as much as you can give them for free, you give them for free." Growing past its humble bar beginnings, brands with activations at Nerd HQ this year include Intel, Internet Explorer, Maker... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-26 00:00:00 UTC ]
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HQ has triumphed in a four-way auction for an "inspiring and deeply moving" novel by Josie Lloyd, inspired by her own experience, about a woman reclaiming her life after a breast cancer diagnosis. Continue reading at The Bookseller
[ The Bookseller | 2019-08-07 16:11:51 UTC ]
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Hearst announced today that Michael Sacks has been named publisher of the San Antonio Express-News. He succeeds Susan Pape, who will Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-07-31 20:28:38 UTC ]
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This marks the first international expansion of the athlete-centric digital media startup. Four years after its initial 2015 founding, LeBron James and Maverick Carter’s digital media startup Uninterrupted is expanding beyond American borders for the first time. James and Carter have struck a... Continue reading at Fast Company
[ Fast Company | 2019-07-30 11:00:26 UTC ]
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HarperCollins will publish two new titles by journalist and author Sophia Money-Coutts. Continue reading at The Bookseller
[ The Bookseller | 2019-07-30 08:09:25 UTC ]
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During the past decade, Marvel and DC have created more than 20 TV shows featuring their superheroes and villains, but DC Universe's upcoming Harley Quinn series has something that none of those others does: lots and lots of F-bombs. The animated series, coming this fall to the DC Universe SVOD... Continue reading at AdWeek
[ AdWeek | 2019-07-23 18:14:43 UTC ]
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ComicHub, a point of sale software platform that collects sales data from comics shops, has reached an agreement to supply POS data on graphic novel and comics sales to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-19 04:00:00 UTC ]
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The HQ team embarked on a nationwide proof tour of more than 50 bookshops in one day, dressed in 1950s costumes, to hand-deliver copies of the imprint’s biggest debut for 2020, This Lovely City by debut author Louise Hare. Continue reading at The Bookseller
[ The Bookseller | 2019-07-15 16:15:35 UTC ]
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HQ commissioning editor Clio Cornish is joining Michael Joseph in a newly created role as editorial director this September. Continue reading at The Bookseller
[ The Bookseller | 2019-07-11 19:57:12 UTC ]
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This is a question as timeless as it is vexing, particularly if your work life is book-adjacent. Book critic extraordinaire Kate Tuttle claims to have finally pulled it off, citing a 6-to-5 books-to-days ratio (to the shock and admiration of her followers on Twitter). There are, of course, many... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-08 15:39:09 UTC ]
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HarperCollins will publish the debut of Elle UK deputy editor Kenya Hunt entitled GIRL, billed as a "celebration of womanhood, blackness and the possibilities that both contain". Continue reading at The Bookseller
[ The Bookseller | 2019-07-04 18:16:56 UTC ]
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HQ has promoted Charlotte Mursell to senior commissioning editor for both fiction and non-fiction. Continue reading at The Bookseller
[ The Bookseller | 2019-06-25 09:12:00 UTC ]
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HarperCollins has bought We Just Clicked, described as "a love story for the Instagram generation", and a second novel from romantic comedy author Anna Bell. Continue reading at The Bookseller
[ The Bookseller | 2019-06-20 23:59:03 UTC ]
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Bud Light’s “Real Men of Genius” campaign--which set a new standard for funny radio ads--is being resurrected for the social media age. The brew is rebranding the campaign “Internet Heroes of Genius” and running them exclusively on digital, including on streaming audio services Spotify and... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 10:00:00 UTC ]
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Almost 50 journalists and bloggers gathered to hear from authors such as Adele Parks and Felicity Everett at a tropical-themed ‘Destination HQ’ showcase, offering a first look at its fiction releases over the next nine months. Continue reading at The Bookseller
[ The Bookseller | 2019-06-17 17:22:31 UTC ]
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HQ has acquired two books by Canadian-born rapper, spoken word artist, poet, blogger and social media influencer Kanwer Singh also known as Humble the Poet. Continue reading at The Bookseller
[ The Bookseller | 2019-06-13 14:44:24 UTC ]
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They should be seen as communications infrastructure, and be made to serve the public interest. Continue reading at Slate
[ Slate | 2019-06-07 01:34:58 UTC ]
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In this episode of The Full Nerd, Gordon Mah Ung, Mark Hachman, and Adam Patrick Murray dig into the hottest hardware new of Computex, straight from MSI’s booth on the show floor, where they’re joined by Steve Burke, editor-in-chief of Gamers Nexus!Gordon, Mark, and Adam kick things off by... Continue reading at PC World
[ PC World | 2019-05-31 14:11:00 UTC ]
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As the BookExpo rights trading center returns to the Javits Center with the rest of the trade show—and now branded as the New York Rights Fair—a discussion series is included. The post At BookExpo: New York Rights Fair Brings Its Programming With It appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-29 05:30:06 UTC ]
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The NHL's move to simulcast on Facebook and Twitter indicates a parity between the platforms but also shows how their livestreaming services differ. The post The NHL is bringing its Facebook Live show ‘Stanley Cup Live’ to Twitter appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-24 04:00:38 UTC ]
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The social network has a plan to merge the worlds of artificial intelligence and real-world machines, so that both may grow more powerful. Continue reading at Wired
[ Wired | 2019-05-20 10:30:00 UTC ]
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