Not all the action in San Diego is taking place in the city's convention center. Just a short walk away at Petco Park, Nerd Machine is hosting Nerd HQ, a free extravaganza that's also a hotbed for experiential marketing. Though the organization works in partnership with San Diego Comic Con, it isn't affiliated with the annual convention. Instead, Nerd Machine recognizes the potential of the fan crowd and tries to offer them alternative things to do if the aisles get too crowded. Other companies, including Nerdist and Skybound's comic book The Walking Dead, have also created activities outside the main halls. Co-founder Zachary Levi, best known for starring in NBC's cult hit Chuck, said Nerd Machine started in November 2010 as an apparel company that allowed geeks to proudly wear their nerd labels. To promote the brand, he and co-founder David Coleman decided to host a bar party where they could give away a few shirts during the July convention. Four years later, Nerd HQ has become a festival outside the main hub, complete with live performances, video games and unique hands-on experiences. "We thought, 'We'll bring people by where we do our event, and we'll sell merch," Levi said. "What’s the best way to bring people by? Well you give them fun activities, fun activations, and as much as you can give them for free, you give them for free." Growing past its humble bar beginnings, brands with activations at Nerd HQ this year include Intel, Internet Explorer, Maker... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-26 00:00:00 UTC ]
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The shift follows a now-familiar strategy for Meredith, emphasizing higher-priced, consumer-driven print products as ad revenues decline. The post Meredith Brings Print Subscriptions Back to Traditional Home appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-20 19:24:27 UTC ]
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The author of “Mexican Gothic” offers a downloadable book club kit including a paper doll inspired by her main character. Continue reading at The New York Times
[ The New York Times | 2020-07-16 09:00:04 UTC ]
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HQ has triumphed in a five-way auction for the “deliciously provocative” debut adult novel from Laurie Elizabeth Flynn. Continue reading at The Bookseller
[ The Bookseller | 2020-07-15 18:55:22 UTC ]
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An ongoing pause on large-scale gatherings in the U.S. during the second quarter of 2020, unsurprisingly, also led to a near-total shutdown of M&A activity in the conference and trade show space. At the onset of Q3, however, the Machine Learning Conference—an eight-year-old events series... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-13 16:41:14 UTC ]
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Victoria Hislop will return to The Island (Headline Review, 2006) for a children's edition titled Maria's Island, published by Walker Books. Continue reading at The Bookseller
[ The Bookseller | 2020-07-02 20:41:08 UTC ]
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HQ has acquired a memoir by the co-founder of the Women’s Equality Party Catherine Mayer and her mother Anne Mayer Bird, written after they were both widowed within weeks of each other just before the Covid-19 lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-06-28 14:16:03 UTC ]
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‘There are rare moments in history when leaders find their private lives uniquely connected to national events’ say producersCoronavirus – latest updatesSee all our coronavirus coverageMichael Winterbottom is set to bring Boris Johnson’s handling of the Covid-19 pandemic to television. The... Continue reading at The Guardian
[ The Guardian | 2020-06-26 13:30:13 UTC ]
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Even as its stores reopen, Barnes & Noble has laid off a number of employees at its headquarters, including some book buyers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-25 04:00:00 UTC ]
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HarperCollins UK has brought back all the staff it placed on furlough at the start of lockdown and will pay all their salaries itself rather than claiming it back from the government, the company has announced. Continue reading at The Bookseller
[ The Bookseller | 2020-06-22 02:30:13 UTC ]
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The author follows the lives of four high school students in his latest book, 'Show Them You're Good.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-19 04:00:00 UTC ]
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HQ has scooped the first memoir by June Sarpong, charting her life from early childhood in Ghana to a career as broadcaster and campaigner. Continue reading at The Bookseller
[ The Bookseller | 2020-06-18 07:55:25 UTC ]
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Magazine fulfillment services provider Palm Coast Data will lay off up to 150 of its 400 employees, outsource some key operations to competitor CDS Global and leave its Northeast Florida headquarters for a smaller facility in the region by mid-August. The news comes shortly after the conclusion... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-16 15:17:21 UTC ]
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HQ has acquired a new book from B A Paris, The Therapist, seeing the author return to psychological suspense in "an utterly compelling tale of a house that holds a dark secret". Continue reading at The Bookseller
[ The Bookseller | 2020-06-11 19:12:58 UTC ]
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Karen Ball has joined Working Partners as the company's first head of UK sales. Continue reading at The Bookseller
[ The Bookseller | 2020-06-09 17:48:28 UTC ]
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Cultural Cross Sections Taylor Hickney In this profile, one of Marie-Helene Bertino’s students at the New School provides a personal glimpse of the author, whose new novel, Parakeet, was published June 2. On the evening of the National Book Awards,... Continue reading at World Literature Today
[ World Literature Today | 2020-06-04 19:40:55 UTC ]
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This year's Digital Content NewFronts will get down to the nitty gritty with former HQ Trivia host Scott Rogowsky, whom the Interactive Advertising Bureau has tapped to serve as the annual event's first-ever virtual emcee. Beginning with the first day of this year's NewFronts, slated to kick off... Continue reading at AdWeek
[ AdWeek | 2020-06-01 14:00:16 UTC ]
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PW caught up with four of the authors with books featured in BookExpo Online's New Graphic Novel Showcase. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-28 04:00:00 UTC ]
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At BookExpo Online's Children’s Book & Author Dinner, Portman looks to shift the perspective in children’s literature with a book of reimagined fables with female protagonists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-27 04:00:00 UTC ]
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Erica James is leaving Orion after 25 years to join HQ in a three-book deal, reuniting the author with her former editor Kate Mills. Continue reading at The Bookseller
[ The Bookseller | 2020-05-27 03:31:59 UTC ]
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Ryan Chapman hosts Nerd Jeopardy, the online literary game show. Tonight Ryan is joined by Kristen Arnett, author of Mostly Dead Things, and Katie Whittemore, translator of Sara Mesa’s Four by Four. This week’s indie bookstore spotlight is on Magers & Quinn. Sign up for next week, May 20,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-15 15:43:54 UTC ]
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