Not all the action in San Diego is taking place in the city's convention center. Just a short walk away at Petco Park, Nerd Machine is hosting Nerd HQ, a free extravaganza that's also a hotbed for experiential marketing. Though the organization works in partnership with San Diego Comic Con, it isn't affiliated with the annual convention. Instead, Nerd Machine recognizes the potential of the fan crowd and tries to offer them alternative things to do if the aisles get too crowded. Other companies, including Nerdist and Skybound's comic book The Walking Dead, have also created activities outside the main halls. Co-founder Zachary Levi, best known for starring in NBC's cult hit Chuck, said Nerd Machine started in November 2010 as an apparel company that allowed geeks to proudly wear their nerd labels. To promote the brand, he and co-founder David Coleman decided to host a bar party where they could give away a few shirts during the July convention. Four years later, Nerd HQ has become a festival outside the main hub, complete with live performances, video games and unique hands-on experiences. "We thought, 'We'll bring people by where we do our event, and we'll sell merch," Levi said. "What’s the best way to bring people by? Well you give them fun activities, fun activations, and as much as you can give them for free, you give them for free." Growing past its humble bar beginnings, brands with activations at Nerd HQ this year include Intel, Internet Explorer, Maker... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-26 00:00:00 UTC ]
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HarperCollins Children’s Books is bringing back Michael Bond’s classic The Adventures of Parsley the Lion in a new gift edition illustrated by Rob Biddulph. Continue reading at The Bookseller
[ The Bookseller | 2020-05-07 05:17:26 UTC ]
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Claudia Winkleman's debut book Quite has been snapped up by HQ following a 14-publisher auction. Continue reading at The Bookseller
[ The Bookseller | 2020-05-06 14:55:00 UTC ]
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Daniel Radcliffe, David Beckham and Dakota Fanning are among a handful of celebrities who will be reading various chapters of “Harry Potter and the Philosopher’s Stone/Sorcerer’s Stone” exclusively on Spotify. Continue reading at Advertising Age
[ Advertising Age | 2020-05-05 18:54:51 UTC ]
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HQ has released further details of Finding Freedom, dubbed a “definitive” biography of Prince Harry and Meghan Markle. Continue reading at The Bookseller
[ The Bookseller | 2020-05-04 17:07:51 UTC ]
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David Lipson, third-generation owner of Boston and Philadelphia magazine publisher Metro Corp., is stepping down as CEO and bringing in management consultant Nick Fischer to run the company through the COVID-19 pandemic and beyond, staffers learned this week. Fischer currently serves as... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-29 22:35:01 UTC ]
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HQ has scooped an “inspirational” sustainable food cookbook from TV chef and writer Gizzi Erskine. Continue reading at The Bookseller
[ The Bookseller | 2020-04-28 06:22:27 UTC ]
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In its World Intellectual Property Day statement, the International Publishers Association warns against 'a pretext of emergency access.' The post IPA on Intellectual Property Day: ‘How Much Value Publishers Bring’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-28 01:35:38 UTC ]
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Sir Terry Pratchett's Discworld novels are being brought to TV in a deal which remains “absolutely faithful” to his original vision. Continue reading at The Bookseller
[ The Bookseller | 2020-04-27 19:14:48 UTC ]
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The chancellor Rishi Sunak has announced a new micro-loan scheme for small businesses, to alleviate the impact of the coronavirus lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-04-27 14:18:05 UTC ]
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HQ has bagged a second book by comedian Katy Brand, billed as part manifesto, part celebration of Mary Poppins. Continue reading at The Bookseller
[ The Bookseller | 2020-04-23 12:45:31 UTC ]
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Piatkus is publishing "a guidebook on surviving the Covid-19 crisis, embracing the global pause and emerging with a new kind of future" by Beth Kempton. Continue reading at The Bookseller
[ The Bookseller | 2020-04-09 10:48:50 UTC ]
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HQ, and imprint of HarperCollins, will publish the first adult non-fiction book by space journalist and TV presenter Sarah Cruddas. Continue reading at The Bookseller
[ The Bookseller | 2020-04-07 19:08:41 UTC ]
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“How Much of These Hills Is Gold,” by C Pam Zhang, reimagines the region’s past as a Chinese-American tale. Continue reading at The New York Times
[ The New York Times | 2020-04-07 09:00:07 UTC ]
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The Madeleine Milburn Literary Agency is launching a six-month mentorship programme for aspiring authors. Continue reading at The Bookseller
[ The Bookseller | 2020-04-05 22:15:47 UTC ]
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If March was dire, April may yet live up to its reputation as the cruellest month, as we all discover that without bookshops, libraries and festivals, this trade looks very different. A business just about, but not how we know it, or would like it to be. Continue reading at The Bookseller
[ The Bookseller | 2020-04-02 14:21:49 UTC ]
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This week Walker Books launched a family guide to adventure activities 100 Adventures to Have Before You Grow Up, the first children's book by author, adventurer and Girlguiding ambassador Anna McNuff. Continue reading at The Bookseller
[ The Bookseller | 2020-04-02 13:51:42 UTC ]
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As schools close, parents are turning to children’s book writers and illustrators on social media to help with teaching kids stuck inside. Continue reading at Wired
[ Wired | 2020-03-23 13:30:37 UTC ]
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Columnist Kristin B. Tate warns that demographic shifts will turn red cities blue. Continue reading at The Washington Post
[ The Washington Post | 2020-03-06 13:00:00 UTC ]
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Art publisher Phaidon is relocating its London headquarters to Stratford, joining companies including Sadler’s Wells and the BBC in moving to the East End. Continue reading at The Bookseller
[ The Bookseller | 2020-03-05 22:29:59 UTC ]
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HQ has acquired the first adult memoir from children’s author Anna Wilson, billed as a “searing” account of autism and ageing. Continue reading at The Bookseller
[ The Bookseller | 2020-03-05 06:36:10 UTC ]
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