Describe your role I am a marketing and web marketing assistant at Maggioli Editore, one of the leading academic and professional publishers in Italy, producing both print and online books and magazines. As a marketing assistant, I perform a variety of daily tasks, including e-mail marketing, user experience design, event organisation and so on. What do you like best about your role? Continue reading at 'The Bookseller'
[ The Bookseller | 2016-09-03 00:00:00 UTC ]
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Publishers and agents say they are expecting a positive Beijing International Book Fair, reflecting the growing Chinese market. Continue reading at The Bookseller
[ The Bookseller | 2019-08-20 19:02:53 UTC ]
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Turnover for travel publisher Lonely Planet fell by 5% in 2018, while profit before tax increased by 111% on the previous year in a "solid" performance for the company. Continue reading at The Bookseller
[ The Bookseller | 2019-08-16 15:47:40 UTC ]
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Just as sure as some big sloppy salmon is going to Augustus Gloop that Fish Tube of Internet renown, so too shall TV viewers, or at least the ones who still watch the commercials, age out of the upper reaches of the demo. Quantitative changes rather quickly become qualitative; differences in... Continue reading at Advertising Age
[ Advertising Age | 2019-08-15 16:37:58 UTC ]
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The Quarto Group has appointed Viviane Basset and Dannie Price to its UK campaigns and marketing team. Continue reading at The Bookseller
[ The Bookseller | 2019-08-15 16:04:41 UTC ]
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Home of the original Shake Shack and lined by food carts and the sprawling Eataly marketplace, it’s not difficult to find a good meal in Manhattan’s Madison Square Park. Nor is it easy to stand out. Taste of Home found a way, when, last December, it offered passersby a chance to win a dinner... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-13 15:42:27 UTC ]
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#target audience
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In another period of double-digit growth for China's book market, children's books are the largest category by sales and online retail is still growing. The post China’s Book Market in the First Half of 2019: Up 10.82 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-09 13:15:13 UTC ]
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Macmillan Education is to review its local operations in Australia, "with the intention of withdrawing from the Australian market in due course". Continue reading at The Bookseller
[ The Bookseller | 2019-08-09 08:49:23 UTC ]
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Cisco has added Dentsu Aegis Network's Isobar to its roster of agencies, naming it digital marketing innovation agency of record (say that 10 times fast). Under the partnership, Isobar has signed onto a one-year retainer contract with the IT, professional networking and cybersecurity solutions... Continue reading at Advertising Age
[ Advertising Age | 2019-08-06 18:07:06 UTC ]
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For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
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IPG Mediabrands’ UM has promoted Deidre Smalls-Landau to U.S. chief marketing officer, effective immediately. She will retain her current position as global head of culture while adding oversight of UM’s strategic branding, platforms and initiatives to her remit. Since joining IPG Mediabrands... Continue reading at Advertising Age
[ Advertising Age | 2019-08-06 16:00:00 UTC ]
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ABC Entertainment president Karey Burke became the latest network exec to come out swinging against streaming competitors like Netflix during the Television Critics Association's summer press tour in LA. "We believe we offer creators a superior platform: big, broad audiences, all year long,"... Continue reading at AdWeek
[ AdWeek | 2019-08-05 19:31:34 UTC ]
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Houghton Mifflin Harcourt lands a new Lois Lowry book, Julia Alvarez reemerges at Algonquin, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-02 04:00:00 UTC ]
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The 2018 back-to-school picture book ‘We Don’t Eat Our Classmates’ is the #8 book in the country, thanks to some timely promotion. Plus Laura Lippman’s latest Baltimore crime novel, ‘Lady in the Lake,’ stirs up local interest, and ‘Ask Again, Yes’ is the summer reading pick of ‘The Tonight Show.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-02 04:00:00 UTC ]
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##8 book
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Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
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In the age of peak TV, wading through the seemingly endless choices on broadcast, cable and streaming platforms is an exhausting exercise. Amazon Prime Video’s “The Marvelous Mrs. Maisel,” Amy Sherman-Palladino’s late-’50s comedy about an affluent New York housewife who discovers she’s the next... Continue reading at Advertising Age
[ Advertising Age | 2019-07-31 07:00:00 UTC ]
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For this week’s spotlight market, we look at Parvus Press, a science fiction and fantasy publisher that's currently open to submissions. The post Parvus Press: Market Spotlight by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-07-25 16:55:22 UTC ]
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Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. Internet of things, meet the baby’s bottom: Parents too busy looking at their smartphones to pay attention to... Continue reading at Advertising Age
[ Advertising Age | 2019-07-24 20:54:06 UTC ]
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It doesn’t feel like an exaggeration to say that Mira Jacob’s latest book Good Talk is a blueprint for a kinder world. In this graphic memoir, Jacob details a lifetime of difficult conversations—about politics, about race, about love and relationships. Seeing her handle these tricky talks,... Continue reading at Electric Literature
[ Electric Literature | 2019-07-18 11:00:20 UTC ]
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As we descend into the hazy thick of summer, this week’s book events remind us that one day in a life has the power to change everything. Indeed, it’s all that ever changes anything. In the memoir corner, we have a traumatic encounter at the train station, a knock on the door of a rundown... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-07-12 14:20:00 UTC ]
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Like all of us who retain an old-fashioned, romantic affection for print magazines, I sometimes find myself wondering which ones will still be around in five years. It’s sort of a mental game I play—"Survivor: Mag Edition." Many of my favorite books will be gone, no doubt—lost to handheld... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-11 04:00:47 UTC ]
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#viable alternative
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#bn store
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