My Job in 5: Giulia Mammana, marketing assistant, Maggioli

Describe your role I am a marketing and web marketing assistant at Maggioli Editore, one of the leading academic and professional publishers in Italy, producing both print and online books and magazines. As a marketing assistant, I perform a variety of daily tasks, including e-mail marketing, user experience design, event organisation and so on. What do you like best about your role? Continue reading at 'The Bookseller'

[ The Bookseller | 2016-09-03 00:00:00 UTC ]
News tagged with: #marketing assistant #leading academic #professional publishers #online books

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How economists turned all of society into a market

From policy to dating, seeing issues through this lens has ill effects, Binyamin Appelbaum writes. Continue reading at The Washington Post

[ The Washington Post | 2019-09-20 01:24:30 UTC ]
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Now trending in ad tech: 4 things digital marketers should get smart about

At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age

[ Advertising Age | 2019-09-18 14:00:00 UTC ]
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5 Fantastic Speculative Fiction Titles for Fall

Prep this year's fall TBR with these excellent speculative fiction books about terrorism, future worlds, time travel and more. Continue reading at Book Riot

[ Book Riot | 2019-09-17 10:40:28 UTC ]
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5 Great YA Science Fiction Series

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[ Book Riot | 2019-09-17 10:31:05 UTC ]
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Poland Approves Reduction of Ebook VAT from 23 to 5 Percent

Warsaw's cut in VAT rates on digital books takes effect November 1, a long-called-for equalization in taxation on print and ebooks, now allowed by Brussels. The post Poland Approves Reduction of Ebook VAT from 23 to 5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-09-17 05:30:49 UTC ]
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5 Historical Fiction Books to Read If You Don’t Like Historical Fiction

Think you don't like historical fiction? Try these books out and prove yourself wrong. Continue reading at Book Riot

[ Book Riot | 2019-09-14 10:33:10 UTC ]
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Author-Tested Middle Grade Marketing Tips

Though marketing departments do great work launching middle grade books out into the world, their job ideally includes a strong partnership with the authors whose titles they are promoting. For their part, middle grade authors quickly learn that they play a big role in inspiring readers, and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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Taking Middle Grade to Market

With an increasing number of books for the middle grade audience in the pipeline, publishers share their strategies for capturing the interest of preteens. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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Middle Grade Marketing Then and Now

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[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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July Bookstore Sales Drop 5%

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[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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Harris lined up for expert Q&A as Missingham revamps Lounge Marketing

Lounge Marketing is kicking off its relaunch as The Empowered Author with a series of expert Q&As. Continue reading at The Bookseller

[ The Bookseller | 2019-09-12 12:00:43 UTC ]
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TIME Names New Sales, Marketing Leads | People on the Move

[caption id="attachment_170617" align="alignright" width="150"] Viktoria Degtar[/caption] Five weeks into Keith Grossman's tenure as president of Time magazine, the list of new additions to its executive ranks is getting longer. Following last month’s appointment of chief legal officer Dana... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-05 19:34:18 UTC ]
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“The Bloggess” Jenny Lawson to Open a Bookstore and Bar: Critical Linking, September 5, 2019

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[ Book Riot | 2019-09-05 10:30:57 UTC ]
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A Book Biz Insider's Letter to a (Future) Assistant

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[ Publishers Weekly | 2019-08-30 04:00:00 UTC ]
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Bibliotheca Calls Out Amazon for Meddling in the Library E-book Market

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[ Publishers Weekly | 2019-08-27 04:00:00 UTC ]
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What to do in L.A.: 5 book events that will transport you

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[ Los Angeles Times | 2019-08-23 16:50:10 UTC ]
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David Lynch’s 5 favorite books include these surprising beach reads!

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[ Literrary Hub | 2019-08-22 16:15:22 UTC ]
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The Atlantic Names New Global Marketing Head | People on the Move

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[ Folio Magazine | 2019-08-22 14:30:23 UTC ]
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Sea-weed? Boston seafood chain celebrates legal pot with trippy campaign: Marketer's Brief

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[ Advertising Age | 2019-08-21 19:13:12 UTC ]
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[ The Bookseller | 2019-08-21 14:39:05 UTC ]
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