My Job in 5: Giulia Mammana, marketing assistant, Maggioli

Describe your role I am a marketing and web marketing assistant at Maggioli Editore, one of the leading academic and professional publishers in Italy, producing both print and online books and magazines. As a marketing assistant, I perform a variety of daily tasks, including e-mail marketing, user experience design, event organisation and so on. What do you like best about your role? Continue reading at 'The Bookseller'

[ The Bookseller | 2016-09-03 00:00:00 UTC ]
News tagged with: #marketing assistant #leading academic #professional publishers #online books

Other Publishing stories related to: 'My Job in 5: Giulia Mammana, marketing assistant, Maggioli'


Living History: 5 Comics About History and Culture

Next time you or the kids are looking for an informative nonfiction or historical fiction read, pick up one of these comics about history and culture. Continue reading at Book Riot

[ Book Riot | 2019-12-10 11:42:18 UTC ]
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Gannett: ‘Frontline’ reporting jobs will be last to get cut

Newspaper chain GateHouse and USA Today publisher Gannett recently combined to become the largest newspaper publisher in the U Continue reading at ABC News

[ ABC News | 2019-12-08 16:55:55 UTC ]
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Control and the marketing ventriloquist: How to improve your PR and advertising performance simultaneously

It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate. Continue reading at Advertising Age

[ Advertising Age | 2019-12-04 10:00:00 UTC ]
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Promotions for Hodder marketing team's Morley and Horne

Hodder & Stoughton has promoted Alice Morley to brand director and Caitriona Horne to head of marketing, while Callie Robertson is joining Hodder as digital marketing manager. Continue reading at The Bookseller

[ The Bookseller | 2019-12-04 05:35:14 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton #brand director #hodder


Bloomsbury enters China's domestic market

Bloomsbury is entering China’s domestic market in a joint venture with state-owned China Youth Publishing Group (CYPG) and its subsidiary Roaring Lion Media (RLM). Continue reading at The Bookseller

[ The Bookseller | 2019-12-01 13:35:55 UTC ]
More news stories like this | News stories tagged with: #domestic market #joint venture #bloomsbury


5 Small Press Audiobooks To Give As Gifts This Year

For book lovers, Small Business Saturday means a trip to the local independent bookstore, many of which invite local authors to hang out and make recommendations. If you’re an audiobook lover you can still support small businesses, and I don’t mean purchasing your audiobooks on compact disc. Ask... Continue reading at Literrary Hub

[ Literrary Hub | 2019-11-25 09:48:59 UTC ]
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Espiner calls on trade to disclose salaries in job adverts

Salaries need to be more clearly stated in book trade job adverts to avoid shutting people out through lack of transparency, and to help retain top talent, Katie Espiner, m.d. Orion, has said, calling on the whole trade to disclose salaries when recruiting. Continue reading at The Bookseller

[ The Bookseller | 2019-11-24 13:01:40 UTC ]
More news stories like this | News stories tagged with: #katie espiner #book trade


Dover Cutting Jobs as Part of Restructuring

Dover's decision to restructure its frontlist is being accompanied by layoffs that parent company LSC Communications said are needed to align its costs structure. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-12 05:00:00 UTC ]
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Audio market set to grow as research backs Audible’s captions

Initial results from research conducted by Harris Interactive suggests that there may be a growing market for those who both read and listen to books, partially vindicating Audible’s efforts to introduce a facility whereby listeners can also read along with text of the audio. Continue reading at The Bookseller

[ The Bookseller | 2019-11-07 15:59:53 UTC ]
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Masterclasses on audio publishing, innovation and digital marketing at FutureBook Live

A series of "lunch & learn" masterclasses are to take place at FutureBook Live, featuring sessions on audio publishing, effective innovation, using consumer data and digital marketing. Continue reading at The Bookseller

[ The Bookseller | 2019-11-04 13:45:03 UTC ]
More news stories like this | News stories tagged with: #audio publishing #digital marketing #futurebook live #consumer data


Kin Is Bringing 5 Lifestyle Shows to Facebook Watch

Lifestyle entertainment company Kin unveiled a slate of five shows for video destination Facebook Watch. The partnership is part of the social network's efforts to pair publishers with creators and public figures. The first five shows are currently in production: Tia Mowry's Quick Fix Presents... Continue reading at AdWeek

[ AdWeek | 2019-10-30 18:10:00 UTC ]
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'Groundbreaking' first intake of Publishing Assistant apprentices enter industry

The first cohort of Publishing Assistant apprentices have this week started their year-long programme of work and training. Continue reading at The Bookseller

[ The Bookseller | 2019-10-30 03:29:09 UTC ]
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Elena Ferrante’s first novel in 5 years has an English-language pub date.

According to the Bookseller, Elena Ferrante’s first novel in five years will be published in English in June 2020 by Europa Editions. The Lying Life of Adults (great title? or greatest title?) is out in Italian this coming November 7, and the English version will, of course, appear in a... Continue reading at Literrary Hub

[ Literrary Hub | 2019-10-28 12:11:35 UTC ]
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What marketers need to know about the publishing revolution: Hear from Vox, WSJ, NYT, Hearst, Essence, Condé Nast and more

For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation—and for the marketers that partner with them to connect with consumers, keeping up with the changing landscape is an endless challenge. To help make sense of everything that’s happening... Continue reading at Advertising Age

[ Advertising Age | 2019-10-25 16:35:00 UTC ]
More news stories like this | News stories tagged with: #bloomberg media #jarrod dicker #commercial strategy #rich antoniello #complex media #e-commerce play #revenue stream #media company #great thing #mini-conference format #sessions start #networking lunch #register heretoday #digital media #traditional publishing


Sales and Marketing Salaries Hold Steady, but Commissions Are Elusive

Folio:’s annual survey of magazine industry sales and marketing salaries indicates that overall compensation levels remained fairly consistent year-over-year for publishers and marketing directors, while salespeople at the account-executive level reported an overall decline in median base... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-24 19:00:27 UTC ]
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Congress launches digital markets competition inquiry as US e-book lending row continues

Congress has launched an inquiry into digital markets competitions as the row over e-book lending to libraries in the United States continues.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-24 13:43:25 UTC ]
More news stories like this | News stories tagged with: #e-book lending #libraries #e-book


Congress Looking into Anticompetitive Behavior in the Digital Library Market

In written testimony made public this week, American Library Association officials told lawmakers that “unfair behavior by digital market actors—and the outdated public policies that have enabled them—is doing concrete harm to libraries.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #anticompetitive behavior #library association


Restaurant software startup raises $5 million

Fairfax restaurant software startup MarginEdge Co. has raised $5 million in fresh funding, the company announced Tuesday. The round was led by Osage Venture Partners with participation from New York-based In Good Company Hospitality. It brings its total funding since MarginEdge's founding in... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-10-22 12:00:00 UTC ]
More news stories like this | News stories tagged with: #fresh funding #company continues #recently signed #fairfax


Natural Light Seltzer runs first TV ads as it chases market leader White Claw

Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age

[ Advertising Age | 2019-10-18 21:39:48 UTC ]
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In Frankfurt: Spain’s New Translation Grants and Market Data

Ramping up activities for its 20201 turn as Frankfurt's Guest of Honor, Spain launched expanded translation funding and presented book market statistics at the fair. The post In Frankfurt: Spain’s New Translation Grants and Market Data appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-18 07:33:50 UTC ]
More news stories like this | News stories tagged with: #translation grants #market data #book market