My Job in 5: Giulia Mammana, marketing assistant, Maggioli

Describe your role I am a marketing and web marketing assistant at Maggioli Editore, one of the leading academic and professional publishers in Italy, producing both print and online books and magazines. As a marketing assistant, I perform a variety of daily tasks, including e-mail marketing, user experience design, event organisation and so on. What do you like best about your role? Continue reading at 'The Bookseller'

[ The Bookseller | 2016-09-03 00:00:00 UTC ]
News tagged with: #marketing assistant #leading academic #professional publishers #online books

Other Publishing stories related to: 'My Job in 5: Giulia Mammana, marketing assistant, Maggioli'


Lockdown diaries: the book marketer

If you’d asked me how I was coping a month ago, the truth would have been not so well actually. I let the anxiety that so many of us have been feeling overwhelm me, and I was tired of all the Zoom. SO TIRED. Continue reading at The Bookseller

[ The Bookseller | 2020-06-03 17:53:34 UTC ]
More news stories like this | News stories tagged with: #lockdown diaries #book marketer #month ago


As Audiobook Market Grows, Narrators of Color Find Their Voice

Publishers are increasingly seeking out audio talent that reflects the race and experience of the books’ authors and characters. But what constitutes a black, Latino or Asian voice? Continue reading at The New York Times

[ The New York Times | 2020-06-03 12:00:12 UTC ]
More news stories like this | News stories tagged with: #audiobook


5 Audiobook Story Collections Offering Quick Literary Escape

While many readers have understandably found refuge from pandemic anxiety with thick biographies and door-stopping classics, others have had trouble focusing for long periods. With work laptops constantly open and homeschooled children orbiting, the solution to our short attention spans might be... Continue reading at Literrary Hub

[ Literrary Hub | 2020-06-02 08:48:22 UTC ]
More news stories like this | News stories tagged with: #long periods #short story #audiobook


Dawson's Meat Market wins the YA Book Prize

Juno Dawson has won the YA Book Prize 2020 with her “gritty and compelling” exposé of the fashion industry, Meat Market (Quercus Children’s Books). Continue reading at The Bookseller

[ The Bookseller | 2020-05-27 20:01:44 UTC ]
More news stories like this | News stories tagged with: #juno dawson #fashion industry #ya book


News Corp to cut hundreds of jobs in move towards digital-only publishing

Publisher of the Australian, the Daily Telegraph and the Herald Sun is expected to stop publishing as many as 100 titles News Corp Australia is poised to cut hundreds of jobs as it moves towards digital-only publishing for many of its local and regional papers and more copy sharing among its... Continue reading at The Guardian

[ The Guardian | 2020-05-27 10:53:51 UTC ]
More news stories like this | News stories tagged with: #stop publishing #cut hundreds #daily telegraph #herald sun #regional papers #metropolitan mastheads #executive chairman #michael miller #news corp


AAP bidders likely to shed jobs at newswire service, if they can save it

Consortium of investors say saving as many jobs as possible is integral for Australia’s media diversity, as reports circulate that half of journalists could be culledJobs cuts appear likely at a pared-back Australian Associated Press focused on its fundamental newswire service, if a consortium... Continue reading at The Guardian

[ The Guardian | 2020-05-26 07:19:35 UTC ]
More news stories like this | News stories tagged with: #media diversity #news corp


Team Whistle buys OTT marketing firm Tiny Horse for $30 million

Digital media company Team Whistle has acquired Tiny Horse, a marketing services firm focused on over-the-top streamers, TV networks, producers and advertisers. The companies didn’t disclose terms of the deal, however, sources told Variety the acquisition was mostly in the form of a stock swap... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-05-22 09:54:48 UTC ]
More news stories like this | News stories tagged with: #$30 million #tv networks #companies didn #disclose terms #digital media


Marketing to kids in difficult times

Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the... Continue reading at The Bookseller

[ The Bookseller | 2020-05-20 21:41:29 UTC ]
More news stories like this | News stories tagged with: #marketing campaigns #difficult times #months ago #national lockdown #extra layer #publishing industry


Macmillan Launches Indie Bookstore Assistance Program

Macmillan Publishers will issue promotional terms intended to help independent bookstores recover from what it calls "the significant and calamitous impacts of Covid-19 on the channel." Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan publishers #macmillan #bookstore


The 5 books Bill Gates says you should read in the pandemic summer

The billionaire philanthropist’s regular reading list is informed by the coronavirus crisis, with books about pandemics, how to survive difficult times, and what policies can help us recover Bill Gates, who has spent years warning the world about pandemics and whose foundation is now supporting... Continue reading at Fast Company

[ Fast Company | 2020-05-18 13:00:16 UTC ]
More news stories like this | News stories tagged with: #coronavirus crisis #bill gates #covid-19 vaccine #current crisis


HBG Launches Indie Bookstore Assistance Program

Hachette Book Group is launching a new program to assist in the reopening of independent bookstores. The program is intended to help stores recover from the impact of Covid-19 on their businesses, as well as to aid them in reopening. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookstores #bookstore


Literature on Lockdown 5: #CultureConnectsUs

It’s a long-standing joke in lockdown now – among those of us quarantined, self-isolating, or lucky enough to keep working from home – that we don’t know which day it is. Or even which week. And did I shower this morning, or was it yesterday? Our immediate surroundings have been so similar for... Continue reading at British Council global

[ British Council global | 2020-05-15 14:46:20 UTC ]
More news stories like this | News stories tagged with: #jackie kay #literary canon ##cultureconnectsus #receive $10 #ryszard kapuściński #audiobook #london book fair #short stories


Escape to the Past With These 5 Historical Manga

Need a break from the present? Dive into the past with these historical manga series, which feature epic quests, blood-soaked revenge, or gentle romance! Continue reading at Book Riot

[ Book Riot | 2020-05-14 10:36:45 UTC ]
More news stories like this | News stories tagged with: #manga


Relive Memories of the Queens Night Market

A new cookbook profiles the makers at this popular outdoor food festival, on hold until the pandemic passes. Continue reading at The New York Times

[ The New York Times | 2020-05-11 20:38:12 UTC ]
More news stories like this | News stories tagged with: #pandemic passes #cookbook


Print Unit Sales Rise Nearly 5% at the End of April

Solid gains in the adult fiction and juvenile nonfiction categories lifted print unit sales up 4.7% in the week ended May 2, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #solid gains #adult fiction #week ended


8 of This Week’s Most Telling Marketing Stats, From Earnings Calls to a Surge in Fashion Sales

In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May, it's officially Q1 earnings season. Plus, Nielsen dives into what sports fans are watching in the absence of sports. Here are the... Continue reading at AdWeek

[ AdWeek | 2020-05-01 20:05:11 UTC ]
More news stories like this | News stories tagged with: #sports fans #nielsen


Harlequin Introduces Larger Mass Market Paperback

Harlequin is introducing a new size for its mass market paperbacks, the Mass Market Paperback Max. All Max titles will have a larger trim size than standard mass market and premium mass market formats, and will be priced at $9.99. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]
More news stories like this |


5 Debut Novels to Listen To in Quarantine

With the coronavirus pandemic keeping us indoors, early numbers suggest a surge in book sales. Audio and eBooks in particular have seen a sudden rise. It has also been a tough time for bookstores. Independent bookstores have had to move online, many offering free shipping to compete with Amazon... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-28 08:48:50 UTC ]
More news stories like this | News stories tagged with: #independent bookstores #book sales #sudden rise #tough time #move online #ebooks


Pearson down 5% in first quarter amid Covid-19 disruption

Pearson has reported it will pay its final dividend for 2019 to investors and is not furloughing any staff, despite a 5% fall in global revenues for the first quarter as a result of Covid-19. Continue reading at The Bookseller

[ The Bookseller | 2020-04-23 16:58:47 UTC ]
More news stories like this | News stories tagged with: #5% fall #global revenues #pearson