My Job in 5: Giulia Mammana, marketing assistant, Maggioli

Describe your role I am a marketing and web marketing assistant at Maggioli Editore, one of the leading academic and professional publishers in Italy, producing both print and online books and magazines. As a marketing assistant, I perform a variety of daily tasks, including e-mail marketing, user experience design, event organisation and so on. What do you like best about your role? Continue reading at 'The Bookseller'

[ The Bookseller | 2016-09-03 00:00:00 UTC ]
News tagged with: #marketing assistant #leading academic #professional publishers #online books

Other Publishing stories related to: 'My Job in 5: Giulia Mammana, marketing assistant, Maggioli'


Kensington to Introduce Larger Mass Market Format

This bigger mass market paperback will make “for a more comfortable reading experience," said Kensington CEO Steve Zacharius, who noted that, with sales of the traditional format in steady decline, he believes the larger size could revitalize the format. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional format #steady decline


5 Audiobook Memoirs and Essay Collections Written by Bi+ Women of Color

Learn more about the lives and thoughts of these authors with these nonfiction audiobooks by bi+ women of color, including memoirs and essay collections. Continue reading at Book Riot

[ Book Riot | 2020-04-21 10:31:22 UTC ]
More news stories like this | News stories tagged with: #audiobook


This autumn will be 'tough', Bookseller's marketing and publicity webinar hears

The marketing and publicity director of Simon & Schuster UK has advised industry workers to "be patient and realistic, because it's going to be tough in September". Continue reading at The Bookseller

[ The Bookseller | 2020-04-21 03:04:00 UTC ]
More news stories like this | News stories tagged with: #publicity director


Our Personalized Quarantine Book Recommendations, Round 5

About a month ago ago, we put out a call asking that those of you who need something good to read in this trying, frightening time, might send us a few of your favorite books (and other things) so we could recommend a good book for you to read. And turns out quite a lot of […] Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-17 11:44:31 UTC ]
More news stories like this | News stories tagged with: #frightening time #good book


Generational Marketing Myths from Boomers to Gen Z

For marketers, age is a straightforward way to gain insight into your audience. It’s a cornerstone of segmenting, or categorizing, customers into different groups. But some companies aren’t effective at targeting different audience age groups. When they make sweeping generalizations about age... Continue reading at Advertising Age

[ Advertising Age | 2020-04-14 14:00:00 UTC ]
More news stories like this | News stories tagged with: #digital video #major factor #retain control #social networks #watch shows #management consultant #digital content


NEA Offering $75 Million to Nonprofits to Save Jobs

The National Endowment for the Arts is now taking applications for $75 million in grants to nonprofit arts organizations to combat job losses related to Covid-19. Grants are fixed at $50,000 for individual nonprofits. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #national endowment #$75 million


Tony Robinson reads Goblin Market for isolation project PoetryGeneration

Ellie Levenson, author and owner of Fisherton Press, has launched online poetry project PoetryGeneration.  Continue reading at The Bookseller

[ The Bookseller | 2020-04-05 19:23:26 UTC ]
More news stories like this | News stories tagged with: #fisherton press


Indigo Lays Off 5,200, Urges Shoppers to Buy 'True Canadian'

Indigo Books and Music, Canada's dominant bookstore chain, closed all of its 199 retail locations on March 18. On Friday, March 27, the company laid off 5,200 of 7,000 total employees. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-31 04:00:00 UTC ]
More news stories like this | News stories tagged with: #indigo books #bookstore


Orion bags 'achingly funny' debut from HarperCollins marketer

Orion has bagged the "visceral, sharp and achingly funny" debut of Kirsty Capes, a 26-year-old marketer at HarperCollins. Continue reading at The Bookseller

[ The Bookseller | 2020-03-27 06:01:58 UTC ]
More news stories like this | News stories tagged with: #harpercollins


Print Unit Sales Fell 5% in Mid-March

Unit sales of print books fell 5% in the week ended Mar. 21, 2020, compared to the similar week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-27 04:00:00 UTC ]
More news stories like this |


5 Urban Sci-Fi and Fantasy Novels to Add to Your 2020 TBR

Don't miss exploring the magical cities of these fantastic urban science fiction and fantasy books hitting the shelves this year. Continue reading at Book Riot

[ Book Riot | 2020-03-26 10:41:17 UTC ]
More news stories like this | News stories tagged with: #fantasy novels #magical cities #science fiction


China Bestsellers February 2020: A Market Stilled by Contagion

While China's bestseller charts typically feature new releases, under the coronavirus outbreak, the lists have gone into a kind of lockdown of their own. The post China Bestsellers February 2020: A Market Stilled by Contagion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-03-25 14:23:29 UTC ]
More news stories like this | News stories tagged with: #coronavirus outbreak #bestseller charts


The Best Roald Dahl Books: 5 Books to Get You Started

This prolific children's book writer is beloved by many generations of readers, and we've rounded up some of the best Roald Dahl books. Continue reading at Book Riot

[ Book Riot | 2020-03-25 10:35:22 UTC ]
More news stories like this | News stories tagged with: #prolific children #book writer #ve rounded #children's book


Mantel maintains top spot as print market hangs on

Hilary Mantel's The Mirror and the Light (Fourth Estate) has held the UK Official Top 50 number one spot for a third week running, selling 30,280 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller

[ The Bookseller | 2020-03-23 20:03:58 UTC ]
More news stories like this | News stories tagged with: #hilary mantel #sthe mirror #lightfourth estate #week running #nielsen bookscan #nielsen


What book marketers can learn from B2B

The job of a book marketer is a tough one. You’ve likely got more titles than time, tight budgets and big expectations, and lot of different stakeholders, each with their own view on your priorities. Continue reading at The Bookseller

[ The Bookseller | 2020-03-22 20:13:11 UTC ]
More news stories like this | News stories tagged with: #book marketers #book marketer #tight budgets


5 Tips for Adding Humor to a Self-Help Book

Self-help books should be helpful, but bestsellers tend to offer humor too. Here are five tips for adding humor to a self-help book. The post 5 Tips for Adding Humor to a Self-Help Book by Amy Fish appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2020-03-17 17:22:33 UTC ]
More news stories like this | News stories tagged with: #self-help book


5 Matriarchal Worlds of Science Fiction and Fantasy

Fall into the matriarchal worlds of these science fiction and fantasy books for Women's History Month and beyond. Continue reading at Book Riot

[ Book Riot | 2020-03-16 10:34:17 UTC ]
More news stories like this | News stories tagged with: #fantasy books #history month #science fiction


5 Unapologetically Ambitious Women of SFF

These excellent science fiction and fantasy books about ambitious women prove that ambition doesn’t have to be a bad word. Continue reading at Book Riot

[ Book Riot | 2020-03-10 10:34:33 UTC ]
More news stories like this | News stories tagged with: #fantasy books #science fiction


How to give yourself a better job, when quitting feels like your only option (and you can’t quit)

Dave Evans, coauthor of the new book Designing Your Work Life, explains how he advises professionals to redesign their work lives. In 2007, Dave Evans & Bill Burnett cofounded the Stanford Life Design Lab where they teach the enormously popular course “Designing Your Life” that inspired... Continue reading at Fast Company

[ Fast Company | 2020-03-10 10:00:26 UTC ]
More news stories like this | News stories tagged with: #work life #work lives #make life #ve received #bestselling book


Taylor & Francis reports 5% revenue boost

Taylor & Francis has reported a 5% increase in revenue to £559.6m for 2019 (2018: £533.2m), with underlying revenue growth of 2.4%.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-10 02:33:20 UTC ]
More news stories like this | News stories tagged with: #taylor francis #5% increase