My Job in 5: Giulia Mammana, marketing assistant, Maggioli

Describe your role I am a marketing and web marketing assistant at Maggioli Editore, one of the leading academic and professional publishers in Italy, producing both print and online books and magazines. As a marketing assistant, I perform a variety of daily tasks, including e-mail marketing, user experience design, event organisation and so on. What do you like best about your role? Continue reading at 'The Bookseller'

[ The Bookseller | 2016-09-03 00:00:00 UTC ]
News tagged with: #marketing assistant #leading academic #professional publishers #online books

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Castrén hopes new formats will boost Finnish market five years after guest spot

The head of Otava Publishing, one of Finland’s largest books beasts as well as an owner of its biggest bookshop chain, says the domestic market has been ‘bipolar’—but reckons new formats present a massive opportunity for brave publishers. Continue reading at The Bookseller

[ The Bookseller | 2019-10-18 03:01:17 UTC ]
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Music Is in the Air for Facebook and Instagram Users in More European Markets

Facebook is bringing its music and related interactive video features to more markets in Europe. Music publishing business development lead for Europe, the Middle East and Africa Ella Kirby said in a blog post that music on Facebook and Instagram is now available in Denmark, Finland, Iceland,... Continue reading at AdWeek

[ AdWeek | 2019-10-17 15:45:27 UTC ]
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Cosmo's editor reflects on her first year on the job

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play, iHeartRadio and Pandora too. This is our RSS feed. Tell a friend! Back in 2008, Jessica Pels was doing exactly what any ambitious, media-obsessed NYU grad should do: interning at A-list publications like... Continue reading at Advertising Age

[ Advertising Age | 2019-10-17 09:00:00 UTC ]
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WH Smith to buy second US travel retailer; High Street book sales fall 5%

WH Smith has announced it is to buy US indie travel retailer Marshall Retail Group (MRG) for $400m. Continue reading at The Bookseller

[ The Bookseller | 2019-10-16 21:24:24 UTC ]
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Report: Private equity firm eyes Tech Data for potential $5 billion acquisition

Private equity firm Apollo Global Management LLC is potentially interested in buying Tampa Bay's largest public company, according to a Tuesday report from Reuters. New York-based Apollo has approached Clearwater-based Tech Data Corp. (NASDAQ: TECD) with an offer to acquire the company for... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-10-16 01:08:24 UTC ]
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Multifaceted Cappelen hit by vagaries of Norway’s market

If there was an equivalent entity to Cappelen Damm in the UK market, it would be like a combination of Penguin Random House, Hachette, Foyles (pre-Waterstones buyout), 50% of Audible and Curtis Brown. Continue reading at The Bookseller

[ The Bookseller | 2019-10-15 23:44:22 UTC ]
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Frankfurt Notes: Ukrainian and Indian Book Market Presentations

Insights into stresses on the Ukrainian cultural industies are on stage, as are aspects of the book buisiness in India this week at Frankfurter Buchmesse. The post Frankfurt Notes: Ukrainian and Indian Book Market Presentations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-14 04:30:44 UTC ]
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Marketers feel growing pains as in-house agencies become a necessity

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[ Digiday | 2019-10-11 04:01:45 UTC ]
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Brands missing from marketing of 'Joker'

It opened against the backdrop of gun assaults across the nation. It’s been criticized for gore and a sympathetic portrait of its homicidal protagonist. And it received an R rating for violence.  All of which could add up to why Warner Bros. has been promoting “Joker” as more of an arthouse... Continue reading at Advertising Age

[ Advertising Age | 2019-10-07 17:33:36 UTC ]
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Ed Needham: ‘Top editors’ jobs have all vanished’

The founder and editor of literary magazine Strong Words on his appetite for tales of financial chicanery and why he won’t be returning to Jane AustenEd Needham is the editor of Strong Words, a magazine about books that he writes and edits on his own from his flat in Camden Town, a feat that has... Continue reading at The Guardian

[ The Guardian | 2019-10-05 17:00:51 UTC ]
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ANA’s annual meeting begins with major focus on multicultural marketing

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[ Advertising Age | 2019-10-03 15:40:12 UTC ]
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Russia’s Book Business Statistics Chief: Some Market Contraction

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[ Publishing Perspectives | 2019-10-02 03:20:55 UTC ]
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ACFW 2019: Changing Market Creates New Publishing Opportunities

The 2019 American Christian Fiction Writers conference took place in San Antonio, Tex. from September 26-29, gathering 480 aspiring writers, authors, agents, and publishers, revealing trends and changes in the category. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-01 04:00:00 UTC ]
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Vicky Photiou joins Michael Joseph as marketing director

Penguin Random House Children’s head of marketing Vicky Photiou has joined Michael Joseph as marketing director, replacing Louise Jones who moves to Ebury. Continue reading at The Bookseller

[ The Bookseller | 2019-09-30 12:36:32 UTC ]
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A vintage Benson & Hedge's ad evokes a cheekier (but no less deadly) era of cigarette marketing

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[ Advertising Age | 2019-09-30 09:00:00 UTC ]
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Williams leaves Bounce to set up marketing firm

Bounce trade marketing manager Graeme Williams is leaving the company to set up his own venture. Continue reading at The Bookseller

[ The Bookseller | 2019-09-26 22:16:56 UTC ]
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Acer Aspire 5 (A515-43-R19L) review: A budget AMD Ryzen 3 workhorse with middling battery life

If this particular model of the Acer Aspire 5 looks familiar, it's probably because it's been sitting atop Amazon’s laptop bestseller list for months. It’s easy to understand why. With a list price of $350 but usually selling for closer to $310, this AMD Ryzen 3-powered Aspire 5 packs some... Continue reading at PC World

[ PC World | 2019-09-25 10:00:00 UTC ]
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National Book Foundation Names 5 Under 35 Authors for 2019

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[ The Millions | 2019-09-24 00:27:08 UTC ]
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This morning, the National Book Foundation announced its annual 5 Under 35 honorees: a list of writers under the age of 35 “whose debut work promises to leave a lasting impression on the literary landscape,” each one selected by a writer previously honored in some capacity by the National Book... Continue reading at Literrary Hub

[ Literrary Hub | 2019-09-23 14:53:26 UTC ]
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[ Advertising Age | 2019-09-20 17:16:34 UTC ]
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