Murdoch Seeks to Dent Google's Ad Dominance After YouTube Revolt

Rupert Murdoch is hoping that Google's pain might be his gain.Murdoch's News Corp. is introducing a service that it says can ensure online ads don't appear next to fake news or offensive videos, marking the latest salvo in the billionaire media mogul's long battle with the world's biggest search engine.News Corp.'s Storyful unit, which filters through the firehose of social media for publishers and brands, will track websites known as purveyors of fake news or extremist content and share that list with advertisers, who can use it to keep ads from appearing in controversial places. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-02 00:00:00 UTC ]
News tagged with: #fake news #latest salvo #long battle

Other news stories related to: "Murdoch Seeks to Dent Google's Ad Dominance After YouTube Revolt"


In Tokyo, a Bored Wife Seeks Excitement

Emily Itami’s debut novel asks an age-old question: Does marriage and kids mean monotony and obligation or is there room for one’s authentic self? Continue reading at The New York Times

[ The New York Times | 2021-09-07 09:00:04 UTC ]
More news stories like this | All news stories tagged with: #debut novel


Executive decision: Lachlan Murdoch turns back on media inquiry to reopen Fox News | The Weekly Beast

News Corp co-chairman declines Senate communications committee invitation. Plus: Daily Telegraph names and shames ‘index case’Lachlan Murdoch will be en route to reopen Fox News offices in Los Angeles on Monday when the Senate media inquiry reconvenes to consider YouTube’s temporary ban on Sky... Continue reading at The Guardian

[ The Guardian | 2021-09-03 03:21:06 UTC ]
More news stories like this | All news stories tagged with: #news corp #media company #australian arm #temporary ban #en route #lachlan murdoch #weekly beast #media inquiry


People with disabilities appear in 1% of TV ads

Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age

[ Advertising Age | 2021-08-19 18:10:40 UTC ]
More news stories like this | All news stories tagged with: #nielsen #nielsen finds #product development


How to remove ads and Special Offers from your Kindle or Kindle Fire

If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World

[ PC World | 2021-08-18 22:51:00 UTC ]
More news stories like this | All news stories tagged with: #kindle #fire tablet #lower price #amazon offers #bad news #good idea #purchase price #save money #special offers #kindle fire #remove ads


‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-12 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital media


Google Assistant has a morning routine for schoolchildren

Now that many kids are about to go back to school, Google thinks it can offer a helping hand — including after class. It's introducing Assistant and search features to help parents coordinate in morning and kids to learn more (or at least, stay entertained). To start, Family Bell is coming to... Continue reading at Engadget

[ Engadget | 2021-08-11 16:00:47 UTC ]
More news stories like this | All news stories tagged with: #harry potter #in-person classes #augmented reality #nest hub #mobile devices #google thinks #google assistant


Internet Archive Seeking 10 Years of Publisher Sales Data for Its Fair Use Defense

In their filing August 9, IA lawyers insist the sales data is crucial to its fair use defense in a lawsuit filed last year, while the plaintiff publishers have balked at the extraordinary request. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #plaintiff publishers #lawsuit filed #sales data


Ad Tracker Tool to Improve Advertisers’ Digital Media Carbon Footprint

As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek

[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Fiction Titles Dominated Last Week's Bestseller List

The top 15 bestsellers last week were all fiction, led by Quentin Tarantino’s 'Once Upon a Time In Hollywood,' which sold more than 48,000 copies in its first week on sale. Overall, unit sales increased 4% over the week ended July 4, 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-08 04:00:00 UTC ]
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Amazon, Publishers Seek to Delay Discovery in E-book Price-Fixing Case

In a filing this week, Amazon and the Big Five publishers said the plaintiffs' claims of an e-book price-fixing conspiracy are "implausible." Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-07 04:00:00 UTC ]
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New Adult Fiction Dominates Bestseller List

Unit sales of adult fiction titles jumped 28% last week over the comparable week in 2020. Seven of the top 10 overall bestsellers last week were brand-new novels. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-10 04:00:00 UTC ]
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Panel Mania: ‘Wake: The Hidden History of Women-Led Slave Revolts’

Wake: The Hidden History of Women-Led Slave Revolts by Rebecca Hall and Hugo Martinez is a riveting combination of graphic memoir and inspirational scholarship. An attorney frustrated by repeated encounters with sexism and racism in the criminal justice system, Hall returned to pursue a PhD in... Continue reading at The Millions

[ The Millions | 2021-05-21 10:00:17 UTC ]
More news stories like this | All news stories tagged with: #graphic memoir #personal search #inspirational scholarship #riveting combination #hugo martinez #hidden history


Panel Mania: WAKE: The Hidden History of Women-Led Slave Revolts by Rebecca Hall and Hugo Martinez

'WAKE: The Hidden History of Women-Led Slave Revolts' by Rebecca Hall and Hugo Martinez is a riveting combination of memoir and inspirational scholarship. In this eight-page excerpt Hall's efforts to research a slave revolt in 1712 mark the first steps of a quest that will take her to 18th... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-19 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #memoir #slave revolt #inspirational scholarship #riveting combination #hugo martinez #hidden history


African speculative fiction is finally getting its due. Let’s talk about books to seek out.

A few of the fresh voices: Tade Thompson, Nnedi Okorafor, Sofia Samatar and Suyi Davies Okungbowa. Continue reading at The Washington Post

[ The Washington Post | 2021-05-14 14:00:00 UTC ]
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Ad Age Agency Report 2021: Rankings and analysis

Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age

[ Advertising Age | 2021-05-02 18:39:14 UTC ]
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Crikey kicks off fortnight of apologising to Lachlan Murdoch and Christine Holgate | The Weekly Beast

Online publisher launches two front-page apologies for serious mistake in Stephen Mayne column. Plus: News Corp top brass at SMH birthday bashFront-page apologies and corrections are rare. Apologies are usually relegated to page two of a newspaper and relatively hidden on a news website.In 2015,... Continue reading at The Guardian

[ The Guardian | 2021-04-23 02:31:20 UTC ]
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Hodder to publish first book from YouTube science communicator Clark

Hodder & Stoughton has acquired Firmament by YouTube scientist and science communicator Simon Clark. Continue reading at The Bookseller

[ The Bookseller | 2021-04-18 09:41:33 UTC ]
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Rupert Murdoch's News Corp strikes deal as Facebook agrees to pay for Australian content

News Corp is the largest media company to sign agreement with Facebook since laws passed by Scott Morrison’s governmentRupert Murdoch’s News Corp says a landmark three-year agreement with Facebook to pay for its Australian content will transform the terms of trade for journalism.Facebook has... Continue reading at The Guardian

[ The Guardian | 2021-03-15 23:55:55 UTC ]
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Indies dominate KPMG Children's Books Ireland Award shortlist

Independent Irish publishers account for five of the eight shortlisted titles for this year's KPMG Children's Books Ireland Award. Continue reading at The Bookseller

[ The Bookseller | 2021-03-08 16:07:19 UTC ]
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House Introduces Bill Seeking $5 Billion for Library Facilities

The Build America’s Libraries Act was introduced in the House of Representatives this week by Reps. Andy Levin (D-MI) and Don Young (R-AK) and would provide $5 billion to address decades of needed repairs, updates, as well as the construction of modern library facilities in underserved and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-05 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #libraries #libraries act