Rupert Murdoch is hoping that Google's pain might be his gain.Murdoch's News Corp. is introducing a service that it says can ensure online ads don't appear next to fake news or offensive videos, marking the latest salvo in the billionaire media mogul's long battle with the world's biggest search engine.News Corp.'s Storyful unit, which filters through the firehose of social media for publishers and brands, will track websites known as purveyors of fake news or extremist content and share that list with advertisers, who can use it to keep ads from appearing in controversial places. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-05-02 00:00:00 UTC ]
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In a response filed ahead of a hearing set for today, former national security adviser John Bolton accused the Trump administration of using the government’s prepublication review process to suppress his memoir, 'The Room Where It Happened.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-19 04:00:00 UTC ]
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A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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Citing irreparable injury, the Department of Justice on Wednesday filed an emergency motion in federal court seeking a temporary restraining order to block publication of former national security advisor John Bolton's memoir 'The Room Where It Happened.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-17 04:00:00 UTC ]
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Boldwood Books has launched an e-book collaboration with John Blake's Ad Lib, starting with a book that reveals all about the stars of hit Netflix series “Tiger King”. Continue reading at The Bookseller
[ The Bookseller | 2020-06-15 19:13:40 UTC ]
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Scores of jobs lost across Daily Telegraph, Herald Sun and the Australian. Plus, Nine corrects record on slaveryThe Australian had the scoop about a major restructure at News Corp in an exclusive interview on Monday with Peter Blunden, former Herald Sun editor and chairman of the News editorial... Continue reading at The Guardian
[ The Guardian | 2020-06-12 01:17:54 UTC ]
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Opening today for submissions in its 2021 cycle, the Aspen Words Literary Prize is focused on fiction that illustrates 'the transformative power of literature on thought and culture.' The post Aspen Words Literary Prize Opens 2021 Submissions Seeking ‘Transformative Fiction’ appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-10 17:05:39 UTC ]
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Readers are reaching for “White Fragility” and “How to Be an Antiracist,” among other titles. Continue reading at The Washington Post
[ The Washington Post | 2020-06-04 10:01:51 UTC ]
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In the new book 'Trans New York,' published by Apollo Publishers on June 2, photographer Peter Bussian spotlights, through portraits, the transgender community living throughout New York City’s five boroughs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-04 04:00:00 UTC ]
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The Roald Dahl Story Company has brought together filmmaker Taika Waititi and a host of stars including Ryan Reynolds and Cate Blanchett for "James and the Giant Peach, with Taika and Friends", a story-telling series on the Roald Dahl Youtube. Continue reading at The Bookseller
[ The Bookseller | 2020-05-18 17:28:18 UTC ]
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The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday
[ Digiday | 2020-05-18 04:00:00 UTC ]
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Walker books will publish Nikki Lilly's Come on Life: Highs, Lows and How to Live Your Best Teen Life. Continue reading at The Bookseller
[ The Bookseller | 2020-05-17 16:39:01 UTC ]
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After a few days of delay, Meredith released its Q3 earnings, which closed on March 31. Starting with the bottom line, adjusted EBITDA totaled $151.8 million, a 5.5% decline versus the same period last year. The top line illustrates why. Overall, the company’s revenue fell 6.5% versus 2019.... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-14 15:44:55 UTC ]
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‘The Hope of Glory,’ ‘Suffer Strong,’ ‘The Gift of One Day,’ and more titles centered on overcoming challenges take the top 10 spots on PW’s Religion Nonfiction Bestsellers list amid the Covid-19 pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-13 04:00:00 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2020 on May 11, 2020. A... Continue reading at Advertising Age
[ Advertising Age | 2020-05-10 19:50:00 UTC ]
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News Corp is campaigning full-bore for the US president, with reports of a Wuhan lab ‘intelligence’ dossier being seeded across its empireIn liberal democracies, the integrity, impartiality and professionalism of intelligence agencies matters. That’s why it is essential that intelligence... Continue reading at The Guardian
[ The Guardian | 2020-05-08 03:41:08 UTC ]
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Huge losses driven partly by fall in valuation of Australian pay TV service Foxtel and decline in news advertising revenue Rupert Murdoch’s global media empire, News Corp, lost US$1bn in the three months to the end of March and is expecting more financial pain as the economic fallout from the... Continue reading at The Guardian
[ The Guardian | 2020-05-08 01:49:41 UTC ]
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A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek
[ AdWeek | 2020-05-06 20:21:44 UTC ]
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In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site.... Continue reading at AdWeek
[ AdWeek | 2020-05-04 15:04:07 UTC ]
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But after a peak in March, the audience has started to shrink. “There’s only so much content people can consume,” a Nielsen executive says. Continue reading at The New York Times
[ The New York Times | 2020-04-30 21:29:30 UTC ]
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Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading... Continue reading at Advertising Age
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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