Rupert Murdoch is hoping that Google's pain might be his gain.Murdoch's News Corp. is introducing a service that it says can ensure online ads don't appear next to fake news or offensive videos, marking the latest salvo in the billionaire media mogul's long battle with the world's biggest search engine.News Corp.'s Storyful unit, which filters through the firehose of social media for publishers and brands, will track websites known as purveyors of fake news or extremist content and share that list with advertisers, who can use it to keep ads from appearing in controversial places. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-05-02 00:00:00 UTC ]
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Director Peter Barnes says board has not talked about attack on Fox News and News Corp’s climate coverageThe lead independent director of Rupert Murdoch’s News Corp, Peter Barnes, says the media group’s board has yet to discuss James Murdoch’s attack on the company over its stance on the climate... Continue reading at The Guardian
[ The Guardian | 2020-01-15 07:29:48 UTC ]
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Rupert Murdoch’s News Corp and Fox cited for ‘frustrating’ coverage of Australian bushfiresRupert Murdoch’s son has strongly criticised his family’s news outlets for downplaying the impact of the climate crisis, as bushfires continue to burn in Australia.James Murdoch and his wife, Kathryn,... Continue reading at The Guardian
[ The Guardian | 2020-01-14 13:39:30 UTC ]
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Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-07 22:43:20 UTC ]
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The $19 million shelled out for the Unruly transaction represents a sharp haircut from the $90 million upfront cash price News Corp paid for the company a little over four years ago. The post The paltry price paid for Unruly rattles the consolidating ad tech market appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-07 05:00:57 UTC ]
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Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek
[ AdWeek | 2020-01-06 14:18:42 UTC ]
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News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week
[ Media Week | 2020-01-06 09:49:13 UTC ]
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On December 19, police in Jowhar, the capital of Hirshabelle state, raided the privately owned City FM broadcaster, briefly detained Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-23 23:00:13 UTC ]
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Indie publisher Knights Of is celebrating after its festive inclusive books ad campaign hit 100,000 views. Continue reading at The Bookseller
[ The Bookseller | 2019-12-16 03:23:22 UTC ]
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Larry Persily hopes to pass the Skagway News on to a committed journalist willing to live in a town of 1,000An Alaska newspaper publisher is ready to hand his operation to a new owner at an unbeatable price: $0.Larry Persily, a longtime journalist who runs the Skagway News in the state’s... Continue reading at The Guardian
[ The Guardian | 2019-12-15 11:00:50 UTC ]
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If the recent Chrome Dev Summit was evidence of what Google thinks is hot in web development, then frameworks were one of the clear winners. More specifically, client-side frameworks and libraries like Angular, Vue and React, and larger web frameworks like Next.js. We spoke to Tim Neutkens, lead... Continue reading at Betanews
[ Betanews | 2019-12-13 14:35:38 UTC ]
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With over four decades of experience in the book business, publisher of St. Martin's Essentials Joel Fotinos reflects on changes and growth in mind-body-spirit publishing and where the category is headed in the future. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-10 05:00:00 UTC ]
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Bestselling author of ‘Love Does’ Bob Goff’s 365-day devotional takes #2 on PW’s Religion Nonfiction chart amid the gift-giving season; while Francine Rivers takes three spots in Religion Fiction following the hardcover release of ‘Lineage of Grace.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-10 05:00:00 UTC ]
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Journalist and activist Anita Sethi is founding the I Belong Here foundation to help marginalised groups find a voice through writing—including proposing a ‘Ministry of Stories’-inspired "house of stories of the North" in her old childhood home in inner-city Manchester. Continue reading at The Bookseller
[ The Bookseller | 2019-12-05 18:15:38 UTC ]
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San Diego's Mysterious Galaxy bookstore must find a new owner and a new location before its lease expires in less than 60 days. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-26 05:00:00 UTC ]
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While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them. Continue reading at Advertising Age
[ Advertising Age | 2019-11-25 15:00:00 UTC ]
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Audio has dominated the FutureBook Awards with Backlisted winning the Podcast of the Year Award, and Ladybird Audio Adventures picking up the FutureBook of the Year. Continue reading at The Bookseller
[ The Bookseller | 2019-11-25 09:54:03 UTC ]
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B&N attorneys are moving ahead with a 'risky' bid to win summary judgment on two of the three claims filed by fired CEO Demos Parneros. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-25 05:00:00 UTC ]
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For young people of color, it has been historically difficult to find diverse YA book covers. But now? It's gettting better. Continue reading at Book Riot
[ Book Riot | 2019-11-22 11:40:38 UTC ]
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Murdoch was responding to a question at AGM about time given to ‘climate deniers’ by News Corp outlets in AustraliaNews Corp executive chairman Rupert Murdoch has said “there are no climate change deniers around I can assure you” after he was asked at the corporation’s AGM why his company gives... Continue reading at The Guardian
[ The Guardian | 2019-11-21 01:47:18 UTC ]
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YouTube added television data from Nielsen to its Reach Planner, which it rolled out in April 2018 to aid brands planning their media campaigns on YouTube and other video platforms. Product manager for video ads Dacheng Zhao said in a blog post that advertisers can now see how different... Continue reading at AdWeek
[ AdWeek | 2019-11-20 18:20:54 UTC ]
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