Rupert Murdoch is hoping that Google's pain might be his gain.Murdoch's News Corp. is introducing a service that it says can ensure online ads don't appear next to fake news or offensive videos, marking the latest salvo in the billionaire media mogul's long battle with the world's biggest search engine.News Corp.'s Storyful unit, which filters through the firehose of social media for publishers and brands, will track websites known as purveyors of fake news or extremist content and share that list with advertisers, who can use it to keep ads from appearing in controversial places. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-05-02 00:00:00 UTC ]
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DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek
[ AdWeek | 2020-11-02 18:20:24 UTC ]
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As part of Faber's marketing campaign for The Cummings Files: Confidential–Thoughts, Ideas, Actions by Dominic Cummings, a digital advertising van was driven around Barnard Castle ahead of the spoof diary's publication on Thursday (29th October). Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 21:31:44 UTC ]
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HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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Former prime ministers urge others to join push for royal commission into lack of media diversity in AustraliaFormer Australian prime minister Malcolm Turnbull has signed Kevin Rudd’s petition calling for a royal commission into News Corp’s dominance of the Australian media.Rudd, also a former... Continue reading at The Guardian
[ The Guardian | 2020-10-25 05:42:32 UTC ]
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Since introducing the Google News Initiative in 2018, the company has used the $300 million journalism project to fight disinformation and help publishers make money. Now, Google is also investing in journalism-specific software with Journalist Studi... Continue reading at Engadget
[ Engadget | 2020-10-14 11:00:47 UTC ]
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Bob Inglis tells Australian thinktank that Fox News and Wall Street Journal are holding back progress on climate A former Republican congressman has blamed Rupert Murdoch’s media outlets for fuelling “climate rejectionism” among conservatives, suggesting they could be part of the reason why the... Continue reading at The Guardian
[ The Guardian | 2020-10-14 08:57:17 UTC ]
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Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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Syncing with Google Drive is one of the easiest ways to safeguard your data. And you can even specify how much of your internet connection’s bandwidth to use. As our digital libraries get larger and larger, we’re fortunate to be living in a time when cloud-based storage keeps getting cheaper and... Continue reading at Fast Company
[ Fast Company | 2020-10-01 00:00:11 UTC ]
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Emily Temple’s debut novel The Lightness tells the story of a “Buddhist Boot Camp for Bad Girls” Continue reading at Guernica
[ Guernica | 2020-09-29 14:13:13 UTC ]
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Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek
[ AdWeek | 2020-09-17 12:00:07 UTC ]
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Diane Cook, Tsitsi Dangarembga, Avni Doshi, Maaza Mengiste, Douglas Stuart and Brandon Taylor have been shortlisted for this year's Booker Prize, in a selection packed with independent presses but featuring the notable absence of two-time winner Hilary Mantel. Continue reading at The Bookseller
[ The Bookseller | 2020-09-15 08:26:08 UTC ]
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Gordon’s novel spans decades, delving into a painful relationship between an art teacher and her student. Continue reading at The Washington Post
[ The Washington Post | 2020-09-14 09:14:57 UTC ]
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Former PM’s warning comes as competition watchdog says it will be closely watching News Corp’s rival service The former prime minister Kevin Rudd has called on the Morrison government to intervene to support the philanthropically funded newswire service, Australian Associated Press 2.0, warning... Continue reading at The Guardian
[ The Guardian | 2020-09-07 21:35:18 UTC ]
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National papers missing from some newsagents after protest over climate crisis coverageFour major national newspapers including the Sun and the Daily Mail were missing from some newsagents’ shelves on Saturday morning after members of Extinction Rebellion blockaded two UK printworks owned by... Continue reading at The Guardian
[ The Guardian | 2020-09-05 05:55:14 UTC ]
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The International Dublin Literary Award is the world’s biggest annual prize for a single work of fiction published in English. The honor comes with a whopping €100,000. Mark your calendars: the winner will be announced on October 22. Congratulations to this year’s finalists! * International... Continue reading at Literrary Hub
[ Literrary Hub | 2020-09-03 18:08:27 UTC ]
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As the founder and CEO of digital media investment bank Luma Partners LLC, Terence Kawaja is a problem solver by nature. But earlier this summer, as Kawaja watched his news feed, he found himself hearing about problems that left him at a loss. He read about the killing of George Floyd and police... Continue reading at AdWeek
[ AdWeek | 2020-09-03 12:30:00 UTC ]
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Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek
[ AdWeek | 2020-09-02 14:20:11 UTC ]
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The future of the Brontë Parsonage Museum is at risk following an estimated loss of £500,000 during lockdown, the Brontë Society has said. Continue reading at The Bookseller
[ The Bookseller | 2020-09-01 03:33:28 UTC ]
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Citing a surge in demand for its services, the Book Industry Charitable Foundation, the nonprofit organization that assists booksellers in need, has promoted Kate Weiss to programs manager, and is recruiting a new communications coordinator. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-05 04:00:00 UTC ]
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Analysis: Murdoch was considered a dissenting voice at the rightwing company. Now his brother Lachlan could see his influence growJames Murdoch’s resignation from the board of News Corp confirms divisive splits in the publishing arm of his family’s media empire and removes a powerful dissenting... Continue reading at The Guardian
[ The Guardian | 2020-08-01 18:24:26 UTC ]
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