Rupert Murdoch is hoping that Google's pain might be his gain.Murdoch's News Corp. is introducing a service that it says can ensure online ads don't appear next to fake news or offensive videos, marking the latest salvo in the billionaire media mogul's long battle with the world's biggest search engine.News Corp.'s Storyful unit, which filters through the firehose of social media for publishers and brands, will track websites known as purveyors of fake news or extremist content and share that list with advertisers, who can use it to keep ads from appearing in controversial places. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-05-02 00:00:00 UTC ]
News tagged with:
#fake news
#latest salvo
#long battle
Google announced today the creation of a service, Google One Pass, which will allow publishers to set their own prices and terms for the sale of digital content. Eric Schmidt introduced this new service at Humboldt University in Berlin. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital content
A day after Apple stirred up online publishers with its digital subscription plan, Google announced a service that aims to be more publisher-friendly. Continue reading at The New York Times
[ The New York Times | 2011-02-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#google announced
#online publishers
#digital content
Viewing ads in exchange for service could help monetize "occasionals" and "fly-bys"--which represent a much larger part of a publisher's audience than hard core users. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#larger part
The hype might suggest that many citizens of the iPhone-loving world have adopted ebooks for their literary needs, but Kimico is betting there are still plenty... Continue reading at PC World
[ PC World | 2011-02-10 00:00:00 UTC ]
More news stories like this |
Publication Date: Thu, 10/02/2011 - 07:55 Senior publicity manager Dominic Kingston is to leave Macmillan Children's Books (MCB) at the end of April. Kingston has been with the publisher since 2005, when he joined as publicity manager. Lauren Ace will join the team as publicity manager on 7th... Continue reading at The Bookseller
[ The Bookseller | 2011-02-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#tiger press
#7th march
#lauren ace
#publicity manager
#books mcb
Written By: Caroline Horn Publication Date: Fri, 04/02/2011 - 09:01 Publishers are being warned to check their Google Books data online as thousands of titles have been mistakenly attributed to publisher BPR. Independent UK publisher Childrens Story Publishers spotted the mistake after its... Continue reading at The Bookseller
[ The Bookseller | 2011-02-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#early days
#google books
#publishers warned
By Tim Conneally, Betanews At a special event in Mountain View, California Wednesday, search leader Google gave the first in-depth look at "Honeycomb," the tablet-specific version of the Android operating system. This is the biggest overhaul the platform has gotten since it debuted in 2008. The... Continue reading at Betanews
[ Betanews | 2011-02-03 00:00:00 UTC ]
More news stories like this |
Can The Daily save journalism? The iPad-friendly e-newspaper officially rolls off the press (kinda) Wednesday. Here are five things to know about the News Corp. and Apple endeavor. Continue reading at PC World
[ PC World | 2011-02-02 00:00:00 UTC ]
More news stories like this |
Written By: Lisa Campbell A complaint against a W H Smith advert for the Richard and Judy Book Club has not been upheld by the Advertising Standards Authority. The television broadcast, promoting the husband-and wife teams exclusive deal with W H Smith to run Richard and Judys Book Club,... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#lisa campbell
Written By: Graeme Neill Juliet Rogers, chief executive of food and illustrated publisher Murdoch Books, is stepping down from the publisher with immediate effect after 10 years in charge. She will be replaced by Bruce Haslett, who ran the Time Magazine and Sports Illustrated businesses of... Continue reading at The Bookseller
[ The Bookseller | 2011-02-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#murdoch books
#time magazine
While it may not apply to overall advertising budgets, "big" was in for individual ad pages that ran in MPA member magazines in 2010. According to data collected by MagazineRadar, high-impact ads that ran on heavy stock were up 19 percent in 2010 and the actual ad size increased as well: the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#average number
#high-impact ads
#data collected
#advertising budgets
A year-old social networking and digital distribution platform that aims to bring writers and agents together has created a contest to find "the next big crime fiction blockbuster." Circalit, launched in February 2010 as a place for screenwriters to showcase their work to studios, began inviting... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-01-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bring writers
#social networking