Murdoch Seeks to Dent Google's Ad Dominance After YouTube Revolt

Rupert Murdoch is hoping that Google's pain might be his gain.Murdoch's News Corp. is introducing a service that it says can ensure online ads don't appear next to fake news or offensive videos, marking the latest salvo in the billionaire media mogul's long battle with the world's biggest search engine.News Corp.'s Storyful unit, which filters through the firehose of social media for publishers and brands, will track websites known as purveyors of fake news or extremist content and share that list with advertisers, who can use it to keep ads from appearing in controversial places. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-02 00:00:00 UTC ]
News tagged with: #fake news #latest salvo #long battle

Other news stories related to: "Murdoch Seeks to Dent Google's Ad Dominance After YouTube Revolt"


Women dominate first Rising Stars list

Written By: Bookseller Staff Publication Date: Fri, 17/06/2011 - 14:12 Women dominate the first-ever The Bookseller Rising Stars, an annual listing which highlights the people who will shape the British book trade. Two-thirds—26 of 39 entries—of Rising Stars 2011 are women. read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #women dominate


Google Officially Buys Admeld

Last week, TechCrunch reported that Google was in talks to buy display advertising company Admeld for $400 million. Now, it looks like the deal has been closed. Google announced Monday that it had signed a deal to officially acquire Admeld. Financial terms of the acquisition weren't disclosed,... Continue reading at AdWeek

[ AdWeek | 2011-06-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad servers #ad networks #neal mohan #display advertising #googles head


Google in Talks to Buy AdMeld for $400 Million

Google is in talks to buy AdMeld, a display advertising company, for $400 million, according to the New York Times. TechCrunch first reported the acquisition, but inside sources told the Times that the deal hadn’t been finalized and that negotiations could still fall apart. An acquisition of... Continue reading at AdWeek

[ AdWeek | 2011-06-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #people connect #display advertising #neal mohan #hearst television #weather channel #venture capital


Christine Jones new c.e.o of Murdoch Books

Written By: Charlotte Williams Publication Date: Thu, 09/06/2011 - 08:05 Murdoch Books has further restructured its workforce following owner Matt Handbury's move into the role of c.e.o. last week. Christine Jones will become managing director of Murdoch Books UK, which has its UK offices in... Continue reading at The Bookseller

[ The Bookseller | 2011-06-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #marketing director #south-west london #murdoch books #sales manager


Data Shot: Bonnier Led Ad Page Growth Among Six Major Publishers in 1Q

Bonnier showed the biggest jump in ad pages (up 19 percent) while Meredith showed the largest drop in ad pages (down 10 percent) among six major publishers in the first quarter of 2011, according to data from MagazineRadar. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad pages #major publishers #data shot


Google Settlement revision due next month

Written By: Graeme Neill Publication Date: Thu, 02/06/2011 - 13:02 Google, American publishers and the US Authors Guild have been given until next month to revise a book-scanning agreement for out of print titles and orphan works. read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #orphan works #print titles #authors guild #american publishers


Amazon.com lowers price of 3G Kindle with ads

Written By: Lisa Campbell Publication Date: Wed, 25/05/2011 - 09:23 Amazon.com has created a 3G version of its cheapest Kindle after it become the company’s bestselling e-reader. The internet retailing giant announced that it was selling Kindle 3G with Special Offers in "response to customer... Continue reading at The Bookseller

[ The Bookseller | 2011-05-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #barnes noble #customer requests #special offers #cheapest kindle


Google Touts Growth of E-book Service and Store

Google's eBooks electronic bookstore now contains about 3 million free titles, up from 2 million when it was launched in December. Continue reading at PC World

[ PC World | 2011-05-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #e-book service


Random House dominates Fiction Uncovered list

Written By: Katie Allen Publication Date: Thu, 19/05/2011 - 12:59 Three Random House Group titles have been picked for the first Fiction Uncovered promotion, which also includes two from indie Portobello. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-19 00:00:00 UTC ]
More news stories like this |


Campaigners seek answer from Ed

Written By: Benedicte Page Publication Date: Wed, 18/05/2011 - 08:40 Lewisham library campaigners are preparing to lobby the Department for Culture, Media and Sport in Whitehall at noon today (18th May), after a formal demand for government intervention over the borough's plans for the service... Continue reading at The Bookseller

[ The Bookseller | 2011-05-18 00:00:00 UTC ]
More news stories like this |


Google partners with Telegraph for Ways with Words festival

Written By: Katie Allen Publication Date: Wed, 18/05/2011 - 14:46 Google is to partner with the Telegraph Ways with Words Literature Festival, as it celebrates its 20th year. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #20th year #words festival #google partners


Only 20% of US indies signed up to Google Editions

Written By: Lisa Campbell Publication Date: Mon, 16/05/2011 - 15:20 Only 20% of American Booksellers Association (ABA) members have signed up to the Google E-books programme, the head of the ABA has said. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #google editions


Only 20% of US indies sign up to Google Editions

Written By: Lisa Campbell Publication Date: Mon, 16/05/2011 - 15:20 Only 20% of American Booksellers Association (ABA) members have signed up to the Google E-books programme, the head of the ABA has said. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #google editions #indies sign


Five Rodale Titles See Increase in June Ad Pages

Rodale titles Prevention, Women’s Health, Bicycling, Organic Gardening and Runner’s World all experienced increases in ad pages for their June issues in a year-over-year comparison, according to the Publisher’s Information Bureau. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad pages #womens health


Three French publishers file new lawsuit against Google

Written By: Barbara Casassus Publication Date: Wed, 11/05/2011 - 08:11 French publishers Albin Michel, Flammarion and Gallimard are suing Google for having scanned 9,797 books without prior permission for its Google Book Search programme, a publishing source told The Bookseller. Lawyers for... Continue reading at The Bookseller

[ The Bookseller | 2011-05-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #filed suit #prior permission


The Number of Gatefold Ads Grows 50 Percent In 1Q 2011

“High-impact” ad pages saw a mixed usage among MPA-member magazines in the first quarter of 2011, according to data gathered by Mag Radar. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #data gathered


PW, DBW Google Settlement Webcast Tomorrow

The Publishers Weekly, Digital Book World WEBcast on the Google Book Settlement rejection is set for tomorrow at 1 p.m. Skott Klebe, chief architect at Copyright Clearance Center joins panelists Pamela Samuelson, professor at the Berkeley Law School & School of Information; and Jame... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-05-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #associate professor


Despite Google Changes, Demand Media Foresees Q1 Growth

In a statement released yesterday, Demand Media reaffirms the financial outlook for fiscal year 2011 given on February 22, despite the Google algorithm change which took place in late February. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #late february


Fiction Express seeks interaction from readers for digital series

Written By: Caroline Horn Publication Date: Fri, 15/04/2011 - 08:56 An e-fiction venture aimed at tweens and teenagers is being launched by packager Discovery Books in May. Called Fiction Express, it will invite teenagers to buy books in instalments and to vote to decide the direction of the... Continue reading at The Bookseller

[ The Bookseller | 2011-04-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #released weekly #buy books #digital series


IAB Reports 2010 Internet Ad Revenues Up Almost 15 Percent

The Interactive Advertising Bureau (IAB) shared in its 2010 full year report that annual Internet advertising revenues increased by 14.9 percent from 2009 to 2010, rising from $22.66 million in 2009 to $26.04 billion in 2010. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
More news stories like this |