Rupert Murdoch is hoping that Google's pain might be his gain.Murdoch's News Corp. is introducing a service that it says can ensure online ads don't appear next to fake news or offensive videos, marking the latest salvo in the billionaire media mogul's long battle with the world's biggest search engine.News Corp.'s Storyful unit, which filters through the firehose of social media for publishers and brands, will track websites known as purveyors of fake news or extremist content and share that list with advertisers, who can use it to keep ads from appearing in controversial places. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-05-02 00:00:00 UTC ]
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Last week, a trade group representing major publishers including The New York Times, National Public Radio, News Corp. and Associated Press wrote to leaders of the Senate Judiciary Committee advocating for two bills that would curtail the dominance of tech giants in the U.S. The Open App Markets... Continue reading at AdWeek
[ AdWeek | 2022-02-22 22:10:40 UTC ]
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The winners of the 2022 BolognaRagazzi Book Awards, given in six categories, have been announced. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-22 05:00:00 UTC ]
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In “Index, a History of,” scholar Dennis Duncan delivers an informative and witty history of those oft-overlooked back pages. Continue reading at The Washington Post
[ The Washington Post | 2022-02-18 13:00:05 UTC ]
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Publishers including Condé Nast, Gannet, Hearst, Reuters and WaPo join The Trade Desk's SPO efforts with OpenPath launch. The post The Trade Desk takes aim at Google’s Open Bidding with OpenPath launch appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-15 13:00:00 UTC ]
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This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
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Women’s ministry president Lysa TerKeurst takes two spots on PW’s Religion Nonfiction Bestsellers; the film adaptation of Francine River’s ‘Redeeming Love’ boosts the 17-year-old Western romance to #2 in Religion Fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-09 05:00:00 UTC ]
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Vera, a cello player and Scrabble devotee, has been a New York Times subscriber for the past 75 years, developing her print habit somewhere around the Truman administration. These days, she's reading stories about Eugene O'Neill, TV dinners, book publishing and "getting older without getting... Continue reading at AdWeek
[ AdWeek | 2022-02-07 11:00:00 UTC ]
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Earnings in HarperCollins' second quarter ended December 31, 2021, rose 3% over a year ago, while sales increased 13%. The lower profits increase was due in part “to the increase in manufacturing and freight costs exacerbated by supply chain pressures,” parent company News Corp said. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-04 05:00:00 UTC ]
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Future’s shares tumble as investors vote down scheme in which CEO could be awarded £40mFuture, the UK’s biggest magazine publisher that is home to titles from Country Life to Metal Hammer, has been forced into an embarrassing sit-down with investors after a bruising shareholder revolt in which... Continue reading at The Guardian
[ The Guardian | 2022-02-03 16:27:30 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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Penguin Random House has dominated the Costa Book Awards 2021 category winners, with two Viking authors among the victors—Caleb Azumah Nelson and John Preston—along with Fig Tree's Claire Fuller and Manjeet Mann, with only Bloodaxe Books' Hannah Lowe preventing a clean sweep. Continue reading at The Bookseller
[ The Bookseller | 2022-01-04 12:23:06 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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Profile has acquired the Cundill History Prize-winning Blood on the River: A Chronicle of Mutiny and Freedom on the Wild Coast, a "gripping and immersive" work of history uncovering a little-known slave revolt, by Marjoleine Kars. Continue reading at The Bookseller
[ The Bookseller | 2021-12-13 00:06:45 UTC ]
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A journalist went to Scotland to investigate the world of oil riggers and slept with her first source. "Sea State" is her raw memoir of the aftermath Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-12-07 14:00:53 UTC ]
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The shortlist for the Portico Prize for Literature has been revealed, featuring four debuts as well as titles from Andrew Hagan and Jenn Ashworth. Continue reading at The Bookseller
[ The Bookseller | 2021-12-06 04:59:56 UTC ]
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After 26 years at Edinburgh University Press, Nicola Ramsey was named its interim c.e.o. five months ago, and has wasted no time looking to the future. Continue reading at The Bookseller
[ The Bookseller | 2021-11-27 02:50:31 UTC ]
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The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
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