Rupert Murdoch is hoping that Google's pain might be his gain.Murdoch's News Corp. is introducing a service that it says can ensure online ads don't appear next to fake news or offensive videos, marking the latest salvo in the billionaire media mogul's long battle with the world's biggest search engine.News Corp.'s Storyful unit, which filters through the firehose of social media for publishers and brands, will track websites known as purveyors of fake news or extremist content and share that list with advertisers, who can use it to keep ads from appearing in controversial places. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-05-02 00:00:00 UTC ]
News tagged with:
#fake news
#latest salvo
#long battle
Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
More news stories like this | News stories tagged with:
#paperback publication
#katie fforde
Penguin Random House has dominated the Costa Book Awards 2021 category winners, with two Viking authors among the victors—Caleb Azumah Nelson and John Preston—along with Fig Tree's Claire Fuller and Manjeet Mann, with only Bloodaxe Books' Hannah Lowe preventing a clean sweep. Continue reading at The Bookseller
[ The Bookseller | 2022-01-04 12:23:06 UTC ]
More news stories like this | News stories tagged with:
#fig tree
#bloodaxe books
#clean sweep
#azumah nelson
#penguin random house
#costa book
Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
More news stories like this | News stories tagged with:
#intended audience
#nielsen
Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Profile has acquired the Cundill History Prize-winning Blood on the River: A Chronicle of Mutiny and Freedom on the Wild Coast, a "gripping and immersive" work of history uncovering a little-known slave revolt, by Marjoleine Kars. Continue reading at The Bookseller
[ The Bookseller | 2021-12-13 00:06:45 UTC ]
More news stories like this | News stories tagged with:
#slave revolt
A journalist went to Scotland to investigate the world of oil riggers and slept with her first source. "Sea State" is her raw memoir of the aftermath Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-12-07 14:00:53 UTC ]
More news stories like this | News stories tagged with:
#raw memoir
#memoir
The shortlist for the Portico Prize for Literature has been revealed, featuring four debuts as well as titles from Andrew Hagan and Jenn Ashworth. Continue reading at The Bookseller
[ The Bookseller | 2021-12-06 04:59:56 UTC ]
More news stories like this | News stories tagged with:
#portico prize
After 26 years at Edinburgh University Press, Nicola Ramsey was named its interim c.e.o. five months ago, and has wasted no time looking to the future. Continue reading at The Bookseller
[ The Bookseller | 2021-11-27 02:50:31 UTC ]
More news stories like this | News stories tagged with:
#months ago
The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#summer appeared
#nielsen
C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Fox News boss has made few public comments about ex-president who was championed by many of the network’s commentatorsFox News boss Rupert Murdoch has said Donald Trump should stop focusing “on the past” in a rare public rebuke of the former US president.On Wednesday addressing the annual... Continue reading at The Guardian
[ The Guardian | 2021-11-17 23:11:42 UTC ]
More news stories like this | News stories tagged with:
#rupert murdoch
#annual meeting
#economic opportunity
#news corp
Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian
[ The Guardian | 2021-11-16 14:46:45 UTC ]
More news stories like this | News stories tagged with:
#christmas ad
#picture book
#trouble-making dragon
#fire-sneezing dragon
#self-published children
#striking similarity
#john lewis
#children’s book
My Body by Emily Ratajkowski (Quercus) dominated the media this week as her essay collection featured in the Guardian, Telegraph, Times, Evening Standard, Financial Times, New York Times, New Statesman, Independent, Observer, Atlantic, Forbes, New Yorker, iNews and Irish Times. Continue reading at The Bookseller
[ The Bookseller | 2021-11-14 21:10:39 UTC ]
More news stories like this | News stories tagged with:
#evening standard
In “Welcome to Dunder Mifflin,” Baumgartner and producer Ben Silverman explore the iconic Scranton workplace Continue reading at The Washington Post
[ The Washington Post | 2021-11-13 13:00:00 UTC ]
More news stories like this |
The Working Class Writers' Festival is urging publishers to demonstrate their commitment to diversity by investing in sponsorship for next year's event. Continue reading at The Bookseller
[ The Bookseller | 2021-11-10 12:00:51 UTC ]
More news stories like this | News stories tagged with:
#urging publishers
Google is honoring South Korea's law requiring support for third-party payments, but not quite in the way you might have expected. The Wall Street Journalreports Google will allow the use of alternative payment systems for Play Store apps in South Korea. Check out with a supporting app and... Continue reading at Engadget
[ Engadget | 2021-11-04 13:42:55 UTC ]
More news stories like this | News stories tagged with:
#south korea
#play store
#in-app purchases
#small drop
#app stores
#e-book
Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post
[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
More news stories like this |
The independent publisher was reinstated on YouTube following a backlash, but questions remain. Continue reading at Media Week
[ Media Week | 2021-10-26 15:58:53 UTC ]
More news stories like this | News stories tagged with:
#questions remain
#independent publisher
Robert Thomson says media empire’s newspapers have a common ‘philosophy’ and denies they have performed a backflip on climate change in AustraliaGet our free news app;get our morning email briefingThe idea that Rupert Murdoch influences Australian elections is a “myth” and far removed from the... Continue reading at The Guardian
[ The Guardian | 2021-10-22 04:46:20 UTC ]
More news stories like this | News stories tagged with:
#robert thomson
#media empire
#climate change
#media mogul
#parliamentary inquiry
#sarah hanson-young
#top stories
#guardian australia
#news corp
Kate Mosse is launching a YouTube channel, including a book club featuring two non-fiction titles and a pair of fiction titles each month. Continue reading at The Bookseller
[ The Bookseller | 2021-10-20 03:44:21 UTC ]
More news stories like this | News stories tagged with:
#kate mosse
#youtube channel
#non-fiction titles
#fiction titles
#book club