Murdoch Seeks to Dent Google's Ad Dominance After YouTube Revolt

Rupert Murdoch is hoping that Google's pain might be his gain.Murdoch's News Corp. is introducing a service that it says can ensure online ads don't appear next to fake news or offensive videos, marking the latest salvo in the billionaire media mogul's long battle with the world's biggest search engine.News Corp.'s Storyful unit, which filters through the firehose of social media for publishers and brands, will track websites known as purveyors of fake news or extremist content and share that list with advertisers, who can use it to keep ads from appearing in controversial places. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-02 00:00:00 UTC ]
News tagged with: #fake news #latest salvo #long battle

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Best cloud gaming services: GeForce Now vs. Amazon Luna vs. Google Stadia and others

Being able to play modern, high-quality video games on just about any kind of PC is the big pitch of the handful of cloud gaming services out there. Using a subscription model, these services allow people with a strong internet connection to tap remote servers in order to play video games of... Continue reading at PC World

[ PC World | 2022-07-29 10:30:00 UTC ]
More news stories like this | All news stories tagged with: #libraries #technical specifications


U.S. Authors Dominate Booker Prize Nominees

Six of the 13 writers in contention for the prestigious British literary award are from the United States, with novelists from Britain, Ireland and Zimbabwe also on the list. Continue reading at The New York Times

[ The New York Times | 2022-07-26 14:51:57 UTC ]
More news stories like this | All news stories tagged with: #literary award #novelists


Reach warns on ad slowdown and 40% drop in programmatic yields

National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week

[ Media Week | 2022-07-26 10:13:19 UTC ]
More news stories like this | All news stories tagged with: #news publisher


Is Murdoch tiring of Trump? Mogul’s print titles dump the ex-president

Tabloid with long relationship with former president blasts him over Capitol attack, saying he is unworthy to be elected againRupert Murdoch, hitherto one of Donald Trump’s most loyal media messengers, appears to have turned on the former president.US media circles were rocked this weekend after... Continue reading at The Guardian

[ The Guardian | 2022-07-25 06:00:29 UTC ]
More news stories like this | All news stories tagged with: #print titles #long relationship #capitol attack


AAP Seeking $300K in Legal Fees After Winning Maryland E-book Case

After successfully challenging Maryland’s library e-book law in court, the Association of American Publishers is now seeking to recover roughly $300,000 in court costs and legal fees from the state. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-30 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #e-book #american publishers #legal fees


Cannes Today—Netflix x Google, Paris Hilton x Gary V, and the branded yacht scene explained

Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. Joining us late? Catch up on Day One here.Netflix talks to Google about its ad plans “Netflix’s ad tech business is one of the hottest deals on offer in... Continue reading at Advertising Age

[ Advertising Age | 2022-06-21 20:59:38 UTC ]
More news stories like this | All news stories tagged with: #nielsen #ad industry


Nielsen Expands Nielsen One Alpha by Adding End-to-End Measurement

Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek

[ AdWeek | 2022-06-15 13:00:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen #digital platforms #single metric #enable publishers #cross-platform tool #measurement company #early version


Why this B2B agency group is adding account-based marketing expertise to its roster

Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-15 09:30:00 UTC ]
More news stories like this | All news stories tagged with: #digital content


Internet Archive, Publishers to Seek Summary Judgment in Book Scanning Lawsuit

A federal court in New York last week ordered that motions for summary judgment be filed by early summer, meaning the fate of the closely watched copyright case could be in the court’s hands by early fall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-13 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #early fall #early summer #summary judgment #internet archive #federal court


Court Seeks Proposed Declaratory Judgment in Maryland E-book Case

A federal judge has asked the parties for a proposed declaratory judgment to end the legal dispute over Maryalnd's library e-book law, but the parties dispute whether the request means the court is preparing to deny the AAP's bid for a permanent injunction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-06 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #e-book #permanent injunction #federal judge


TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
More news stories like this | All news stories tagged with: #nielsen #measurement solutions #prime time #samba tv


Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
More news stories like this | All news stories tagged with: #nielsen #macroeconomic news #nielsen alternatives #datacenter weekly


Google's new tool will let EU publishers get paid for longer news snippets in search

Google has inked agreements with over 300 news publications in Germany, Hungary, France, Austria, the Netherlands and Ireland that would allow it to publish snippets of their stories on Search. The tech giant has announced the development in a blog post, where it has also launched new tool that... Continue reading at Engadget

[ Engadget | 2022-05-11 10:25:45 UTC ]
More news stories like this | All news stories tagged with: #copyright law #eu law #individual words #full control #provide feedback #tech giant #pay publishers #news publishers


A simple string of "and"s seem to crash Google Docs pages

And. And. And. And. And. For whatever reason that specific string of words seems to be enough to permanently brick a Google Docs page. Noted Google's support pages mere hours ago, the poster who seemingly discovered this unusual bug is quick to point out that the series of five conjunctions,... Continue reading at Engadget

[ Engadget | 2022-05-05 21:36:09 UTC ]
More news stories like this | All news stories tagged with: #google books #posted online #hear back #ll update #ve reached


Ad groups evaluate TV measurement beyond Nielsen

ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age

[ Advertising Age | 2022-05-05 20:04:57 UTC ]
More news stories like this | All news stories tagged with: #nielsen


Google Play Books Expands AI Audiobook Narration

Google Play Books has announced that publishers in six countries can now create, edit, publish, and sell auto-narrated audiobooks on its platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-26 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #audiobook


The pandemic showed us that we still need libraries, even with Google

A pandemic might close a library, but it can’t stop librarians. They were still finding new ways to remind us that libraries are about connections and experiences, writes Heidi LM Jacobs. Continue reading at CBC

[ CBC | 2022-04-17 08:00:00 UTC ]
More news stories like this | All news stories tagged with: #libraries


March Religion Bestsellers: Books for Women Dominate, ‘Redeeming Love’ Carries On

As the Mother’s Day shopping season approaches, books on motherhood and other women’s issues by Shannon Bream, Jennie Allen, Lysa TerKeurst and more dominate our Religion Nonfiction Bestsellers list; Francine Rivers’ ‘Redeeming Love’ remains in two top spots in Religion Fiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-13 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #religion fiction #top spots #francine rivers #lysa terkeurst #jennie allen #shannon bream #redeeming love #women dominate


Seeking a Promised Humanity through Geopolitical Divisions: Gili Haimovich’s Promised Lands, by Dustin Pickering

Book Reviews Photo by Yousef Espanioly on Unsplash Fahredin Shehu writes of Gili Haimovich’s Promised Lands (Finishing Line Press, 2020), “This book communicates globally giving more than a single book of poems may offer. There is her origin and... Continue reading at World Literature Today

[ World Literature Today | 2022-03-09 21:17:53 UTC ]
More news stories like this | All news stories tagged with: #bookshop #wlt receives


Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover

The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday

[ Digiday | 2022-03-04 05:01:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen #tv measurement