Murdoch Seeks to Dent Google's Ad Dominance After YouTube Revolt

Rupert Murdoch is hoping that Google's pain might be his gain.Murdoch's News Corp. is introducing a service that it says can ensure online ads don't appear next to fake news or offensive videos, marking the latest salvo in the billionaire media mogul's long battle with the world's biggest search engine.News Corp.'s Storyful unit, which filters through the firehose of social media for publishers and brands, will track websites known as purveyors of fake news or extremist content and share that list with advertisers, who can use it to keep ads from appearing in controversial places. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-02 00:00:00 UTC ]
News tagged with: #fake news #latest salvo #long battle

Other news stories related to: "Murdoch Seeks to Dent Google's Ad Dominance After YouTube Revolt"


Introducing Ad Age Leading National Advertisers 2023

Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age

[ Advertising Age | 2023-06-26 09:45:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #recession looms #internet companies #ad spending


Google gets sued by newspaper publisher Gannett

McLean newspaper publisher Gannett Co. Inc. (NYSE: GCI) said Tuesday it has sued Google LLC and parent company Alphabet Inc. (NASDAQ: GOOGL), alleging “monopolization of advertising technology markets and deceptive commercial practices.” Gannett says in its suit, which was filed in U.S.... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2023-06-21 14:18:58 UTC ]
More news stories like this | All news stories tagged with: #sell ads #newspaper publishers #southern district #district court


Cannes Today—Twitter and Meta make pitches, Omnicom hooks up with Google AI and Grand Prix latest

Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here.  For real-time updates, follow our live blog. And see all our coverage here. Plus, click here for a recap of Day One. Twitter is beachless but bullish and Meta... Continue reading at Advertising Age

[ Advertising Age | 2023-06-20 20:38:54 UTC ]
More news stories like this | All news stories tagged with: #nielsen #beautiful life #short film #kendrick lamar


How ad platforms are inflating streaming TV performance

The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at Digiday

[ Digiday | 2023-06-20 13:41:01 UTC ]
More news stories like this | All news stories tagged with: #nielsen #samba tv #playing field #ad platforms


Twitter's ad sales have reportedly dropped by 59 percent since last year

Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the... Continue reading at Engadget

[ Engadget | 2023-06-06 09:25:43 UTC ]
More news stories like this | All news stories tagged with: #comic book #tall order #resolve issues #product design #business operations #bad news


Google and Facebook urged by EU to label AI-generated content

Call comes amid moves to combat disinformation from Russia, while Twitter is warned to comply with new digital content lawsSocial media companies including Google and Facebook have been urged by the EU to “immediately” start labelling content and images generated by artificial intelligence as... Continue reading at The Guardian

[ The Guardian | 2023-06-05 13:06:04 UTC ]
More news stories like this | All news stories tagged with: #digital content #artificial intelligence


YouTube adds VideoAmp to its data clean room

Nielsen and iSpot.tv also have integrations as YouTube rounds out measurement options. Continue reading at Advertising Age

[ Advertising Age | 2023-05-17 10:00:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen


'New York Times' reports slower digital subscription growth and weakening ad revenue

The paper has been a bright spot for digital media despite falling ad revenue and a slowing growth rate for new subscribers Continue reading at Crains New York

[ Crains New York | 2023-05-10 18:44:39 UTC ]
More news stories like this | All news stories tagged with: #digital media #bright spot


The Morning After: What to expect at Google I/O 2023

Google’s annual developer conference not only delivers on the software and web-based announcements but also on whatever hardware it’s been cooking up. In the past, that included smart speakers, phones, Chromebooks and everything else. For I/O 2023, we’re expecting lots of Pixel things. Rumors... Continue reading at Engadget

[ Engadget | 2023-05-08 11:15:42 UTC ]
More news stories like this | All news stories tagged with: #harry potter #accessibility options #hogwarts legacy #physical buttons


They were once inseparable: A defiantly odd graphic memoir seeks a lost best friend

Comics artist and novelist MariNaomi tackles a puzzle in the memoir 'I Thought You Loved Me': Why did a best friend dump them? Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-05-05 13:00:54 UTC ]
More news stories like this | All news stories tagged with: #graphic memoir #memoir #comics artist


QUIZ: Can You Decode These Book Titles Scrambled by Google Translate?

Take this quiz to find out if you can choose the real book title after it's been scrambled by Google Translate. Continue reading at Book Riot

[ Book Riot | 2023-05-04 10:33:00 UTC ]
More news stories like this | All news stories tagged with: #book title


Digital content platforms and streamers pitch new ad formats in short and long-form video on NewFronts day two

On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday

[ Digiday | 2023-05-03 10:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital content #artificial intelligence #ad formats


Prince Harry does not blame queen for alleged deal with Murdoch press, court hears

Duke of Sussex has alleged royal family agreed not to sue newspaper publisher in return for an apology and settlementPrince Harry does not blame Queen Elizabeth II for backing an alleged secret phone-hacking deal between the royal family and Rupert Murdoch’s newspapers, the high court has... Continue reading at The Guardian

[ The Guardian | 2023-04-26 14:40:32 UTC ]
More news stories like this | All news stories tagged with: #high court #rupert murdoch #royal family #court hears #murdoch press #prince harry


Google’s cookie replacement—inside a publisher’s test of the new ID

Online publisher Graham Media adopted new ID system to restore some of the value lost during the cookie purge. Continue reading at Advertising Age

[ Advertising Age | 2023-04-26 09:00:00 UTC ]
More news stories like this | All news stories tagged with: #online publisher


The mouse that roared: how a little Australian website stared down Murdoch’s millions

Incensed by an opinion piece, Lachlan Murdoch came at Crikey with guns blazing. But in the end he walked away – for the second time in a weekFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastAs Lachlan Murdoch’s day... Continue reading at The Guardian

[ The Guardian | 2023-04-21 15:00:46 UTC ]
More news stories like this | All news stories tagged with: #news corp #federal court #defamation lawsuit #5m settlement #witness stand #free app #latest updatesget #opinion piece #free morning #guardian australia #lachlan murdoch


The Publishers Seeking Spiritual Seekers

New faith-based books aim to draw in those looking outside of doctrinal religions for meaning in life. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-21 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #doctrinal religions


Publishers are Seeking Spiritual Seekers

New faith-based books aim to draw in those looking outside of doctrinal religions for meaning in life. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-21 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #doctrinal religions


Lachlan Murdoch drops defamation proceedings against independent Australian publisher Crikey

Move comes days after Fox reached a $US787.5m settlement with the voting equipment company Dominion in a separate defamation lawsuitFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastLachlan Murdoch has dropped his... Continue reading at The Guardian

[ The Guardian | 2023-04-21 02:28:29 UTC ]
More news stories like this | All news stories tagged with: #australian publisher #small publisher #free speech #capitol attack #unindicted co-conspirator #murdoch family #article published #defamation proceedings #free app #latest updatesget #5m settlement


Nick Johnson, influential digital media ad leader, dies at 55

Ad world shares memories about Johnson's legacy from the early online publishing world to the creator economy. Continue reading at Advertising Age

[ Advertising Age | 2023-04-20 18:45:34 UTC ]
More news stories like this | All news stories tagged with: #digital media #online publishing #creator economy


Google calls for relaxing of Australia’s copyright laws so AI can mine websites for information

Tech company argues government should support artificial intelligence development while artists seek protectionsFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastGoogle and other tech giants have called on the... Continue reading at The Guardian

[ The Guardian | 2023-04-19 04:40:32 UTC ]
More news stories like this | All news stories tagged with: #copyright law #artificial intelligence #tech giants #free app #latest updatesget #copyright laws #free morning #guardian australia #australian government