Murdoch Seeks to Dent Google's Ad Dominance After YouTube Revolt

Rupert Murdoch is hoping that Google's pain might be his gain.Murdoch's News Corp. is introducing a service that it says can ensure online ads don't appear next to fake news or offensive videos, marking the latest salvo in the billionaire media mogul's long battle with the world's biggest search engine.News Corp.'s Storyful unit, which filters through the firehose of social media for publishers and brands, will track websites known as purveyors of fake news or extremist content and share that list with advertisers, who can use it to keep ads from appearing in controversial places. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-02 00:00:00 UTC ]
News tagged with: #fake news #latest salvo #long battle

Other news stories related to: "Murdoch Seeks to Dent Google's Ad Dominance After YouTube Revolt"


Amazon Seeks to Dismiss FTC Antitrust Lawsuit

In a 31-page filing, Amazon claims the FTC ignores “the facially procompetitive” effects of the company's conduct, and urges a federal court to dismiss the case. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-11 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #federal court #amazon claims


Here's how to move your subscriptions off Google Podcasts before it shuts down

Earlier this year, Google announced it would shut down its standalone podcast app in 2024. Since then, the company has started moving podcasts into YouTube and its companion app YouTube Music. As a way to ease the transition, Google will be rolling out a migration tool for its current podcast... Continue reading at Engadget

[ Engadget | 2023-12-07 19:40:39 UTC ]
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Why AI, revenue diversification and ad spend are the defining 2024 trends for media companies

Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday

[ Digiday | 2023-12-05 15:08:37 UTC ]
More news stories like this | All news stories tagged with: #publishing industry #global pandemic #latest trends #constantly evolving #ad spend #revenue diversification #media companies


The best Cyber Monday deals for 2023 that are still going: Shop sales from Apple, Sonos, Google, Anker and more

Cyber Monday is almost over but the deals are not yet gone. There are still a number of great tech deals out there, so if you're a little late to the holiday shopping frenzy that has been the past few days, fear not. You can still save on gadgets from Apple, Sonos,... Continue reading at Engadget

[ Engadget | 2023-11-27 23:00:03 UTC ]
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The 60 best Black Friday deals for 2023: Get record-low prices on tech from Apple, Samsung, Google and others

Black Friday 2023 is finally upon us, so if you're just getting started on your holiday shopping, you're in luck. Even though we've seen Black Friday deals populate the internet over the past couple of weeks, there remain plenty to be had today. Many of the deals we've... Continue reading at Engadget

[ Engadget | 2023-11-24 15:32:10 UTC ]
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The 58 best Black Friday deals 2023: Get record-low prices on tech from Apple, Samsung, Google and others

Black Friday 2023 is finally here, and if you're just getting around to your holiday shopping, there are a ton of great deals to be had across the internet. Black Friday may still technically be one day, but we've been seeing solid early Black Friday deals throughout the... Continue reading at Engadget

[ Engadget | 2023-11-24 14:12:44 UTC ]
More news stories like this | All news stories tagged with: #kindle #— precisely #— including #spend $40 #$20 lower #$549 depending #$60 depending #$10 higher #$56 drop #$100 drop #$20 higher #low-light footage #holding thousands #300ppi display #budget ereader


Fox CEO Lachlan Murdoch meets Volodymyr Zelenskiy in signal of support for Ukraine

Media mogul was accompanied by Fox News’ Benjamin Hall, who was injured while covering the war, and Jerome Starkey from UK tabloid the SunThe Fox Corp chief executive, Lachlan Murdoch, has met with Volodymyr Zelenskiy in the Ukrainian capital in what Kyiv said was a “very important signal” of... Continue reading at The Guardian

[ The Guardian | 2023-11-21 01:11:04 UTC ]
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Crispy Universe: KFC Gets Futuristic in Blade Runner-Style Ad

KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek

[ AdWeek | 2023-11-07 07:00:00 UTC ]
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News Publishers Welcome Tobacco Ads—Just Not for Cigarettes

In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek

[ AdWeek | 2023-10-19 06:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishers including #broader effort #news publishers


Kemi Badenoch failed to declare meeting with Rupert Murdoch

Business secretary privately met media mogul in apparent breach of ministerial code of conductKemi Badenoch failed to declare a meeting that she held with Rupert Murdoch days after she was appointed to the cabinet – in a breach of transparency rules.The business and trade secretary reacted... Continue reading at The Guardian

[ The Guardian | 2023-10-02 19:19:20 UTC ]
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The Fall: The End of the Murdoch Empire by Michael Wolff review – Succession without a sense of humour

No one emerges with much credit in Wolff’s second study of Rupert Murdoch and his family – a gossipy story of power and greed peppered with endless layers of psychological insightFifteen years ago, Michael Wolff wrote a study of Rupert Murdoch entitled The Man Who Owns the News. It benefited... Continue reading at The Guardian

[ The Guardian | 2023-10-02 06:00:06 UTC ]
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The Fall review: Michael Wolff spills the goss on Murdoch, Trump and Fox

The Fire and Fury author returns with a typically readable account of the declining years of a rightwing media behemothIn September, Rupert Murdoch ceded direct control of Fox and News Corp to Lachlan Murdoch, his oldest son. At 92, Rupert became chairman emeritus. He is off the stage but... Continue reading at The Guardian

[ The Guardian | 2023-10-01 06:00:36 UTC ]
More news stories like this | All news stories tagged with: #news corp #oldest son #lachlan murdoch #fox news


How Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean Rooms

Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek

[ AdWeek | 2023-09-29 06:00:00 UTC ]
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‘Lachlan Murdoch is a Hamlet figure’: Michael Wolff unpicks the real-life succession drama

The author has returned to the Murdoch empire for his latest book, after a bestselling trilogy on Trump. He discusses power, politics, the media and why a person can be a moron and a geniusImmediately before Michael Wolff published The Fall: The End of the Murdoch Empire, the emperor himself,... Continue reading at The Guardian

[ The Guardian | 2023-09-27 09:00:54 UTC ]
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Murdoch brainwashed Britain. That’s the comforting tale the left tells itself. But is it true? | Gaby Hinsliff

The influence of News Corp is overstated – and politicians need to revamp their tactics and schmoozing accordingly‘What are you going to do about the Sun?” It was the first question Neil Kinnock asked, when a bunch of eager young political advisers setting up a now long-forgotten campaign for... Continue reading at The Guardian

[ The Guardian | 2023-09-24 07:32:16 UTC ]
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Lower Trade Sales, Book Club Reorg Dent Scholastic Results

Lower trade book sales and costs associated with the creation of its new School Reading Events business resulted in an operating loss in the quarter at Scholastic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-24 04:00:00 UTC ]
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The Guardian view on the Murdoch handover: Lachlan inherits a dark legacy | Editorial

Through his businesses, Rupert Murdoch pushed a world view with the pursuit of money at its heartThere are not many chairmanships of companies that would so fascinate writers, and television producers, that they would make four series about them. Rupert Murdoch’s long tenure at Fox and News Corp... Continue reading at The Guardian

[ The Guardian | 2023-09-22 17:40:41 UTC ]
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Coming up for heir: News Corp in uncharted waters with Lachlan Murdoch at the helm

Murdoch Jr does not have the same love for print as father Rupert but newspapers’ influence remains a drawcard for the new bossFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastLachlan Murdoch started his leadership... Continue reading at The Guardian

[ The Guardian | 2023-09-22 15:00:03 UTC ]
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What fate awaits Rupert Murdoch favourites in the new Lachlan era?

Rebekah Brooks and Robert Thomson may lose out alongside old-school media in push for new-media growthAs the Murdoch empire wakes up to a new era, a coterie of Rupert favourites – from right-hand man Robert Thomson to UK boss Rebekah Brooks – will be contemplating their position as his eldest... Continue reading at The Guardian

[ The Guardian | 2023-09-22 13:04:14 UTC ]
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Why Apartment Therapy added more commerce integrations to its tentpole event franchise Small/Cool 

Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday

[ Digiday | 2023-09-22 04:01:00 UTC ]
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