Murdoch Seeks to Dent Google's Ad Dominance After YouTube Revolt

Rupert Murdoch is hoping that Google's pain might be his gain.Murdoch's News Corp. is introducing a service that it says can ensure online ads don't appear next to fake news or offensive videos, marking the latest salvo in the billionaire media mogul's long battle with the world's biggest search engine.News Corp.'s Storyful unit, which filters through the firehose of social media for publishers and brands, will track websites known as purveyors of fake news or extremist content and share that list with advertisers, who can use it to keep ads from appearing in controversial places. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-02 00:00:00 UTC ]
News tagged with: #fake news #latest salvo #long battle

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Best Buy and CNET Are Combining Their Ad Inventory

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YouTuber Dunkey’s publishing company is releasing its first game on May 9

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[ Engadget | 2024-03-18 15:25:19 UTC ]
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Libraries struggle to afford the demand for e-books, seek new state laws in fight with publishers

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130-Year-Old California Bookstore Seeks Buyer

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[ The New York Times | 2024-02-08 14:22:44 UTC ]
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Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024

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[ Digiday | 2024-02-06 05:01:00 UTC ]
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IAB Tech Lab presents Google with Privacy Sandbox gap analysis following Annual Leadership Meeting

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How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media

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Google now admits it could collect data in Chrome's Incognito mode

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Holly Jackson’s Maximization of Google Maps

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Digiday’s Oral History of Ad Tech podcast, episode 4, the privacy reckoning with Ana Milicevic

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