Moving Toward A Hybrid Market

Even as more consumers buy dedicated digital reading devices and tablets, a hybrid market for books is developing in which readers will buy both print and digital books. That was one of the main conclusions from Verso Digital’s “2011 Survey of Book-Buying Behavior,” presented by the company’s Jack McKeown at last week’s ABA Winter Institute held in New Orleans. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
News tagged with: #digital books #hybrid market #book-buying behavior

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German Ebook Sales Reaches 4.3% Of Overall Book Market

Statistics from the publishers association show that German ebook sales has stabilized, with prices dropping year over year, and print sales are up. The post German Ebook Sales Reaches 4.3% Of Overall Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #print sales


Spiegel & Grau Moves Up Ta-Nehisi Coates Book

Spiegel & Grau is pushing up the publication date of Atlantic correspondent Ta-Nehisi Coates’ new book, 'Between the World and Me,' which confronts issues of race in America, from September 8 to July 14. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-25 00:00:00 UTC ]
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What Can Revitalize Brazil’s Book Market?

Ricardo Lay discusses how to revitalize the book market in Brazil, such as opening new sales and distribution channels and bolstering foreign rights sales. The post What Can Revitalize Brazil’s Book Market? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #distribution channels


Should an Author Favor PR or Marketing?

The one questions author should ask themselves that they typically do not when it comes to book marketing is: Should I do PR or marketing? The post Should an Author Favor PR or Marketing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketing


AuthorBuzz Founder M.J. Rose’s Best Practices for Marketing

M.J. Rose, the founder of AuthorBuzz, shares her best practices book marketing, pitfalls to avoid, and other challenges of reaching readers. The post AuthorBuzz Founder M.J. Rose’s Best Practices for Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing appeared #reaching readers


14 Interesting Digital Marketing Stats From the Past Week

The past week has been filled with great data points. Here are 14 of the more intriguing numbers we came across: 1. Airbnb is on track to make $900 million this year, The Wall Street Journal reported. That's more than triple what it made in 2013 ($250 million). Internally, the sharing-economy... Continue reading at AdWeek

[ AdWeek | 2015-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile phone #millennial parents


IPA urges protection for Greece's book market

The International Publishers Association (IPA) has urged Greek finance minister Yanis Varoufakis to protect the country’s reading and book culture during the ongoing financial crisis. In a letter, IPA secretary general Jens Bammel wrote of how the Greek publishing industry has “suffered... Continue reading at The Bookseller

[ The Bookseller | 2015-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #book culture #economic crisis


Google Launches Key Ad Tech Tools for Publishers and Marketers

Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan still at the helm of the display ad business, Google unveiled new services that help advertisers more effectively... Continue reading at AdWeek

[ AdWeek | 2015-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital properties #automated system #inventory programmatically #automated fashion


German Book Market 2014: Nonfiction Up, Overall Sales Down

The German Bookseller and Publishers Association presents statistics for the German book market 2014. Sales are up in nonfiction and at physical bookstores. The post German Book Market 2014: Nonfiction Up, Overall Sales Down appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #german bookseller #physical bookstores


Amazon's London move 'complete'

Amazon.co.uk’s office staff move to London is now complete, the company has said. More than 2,000 employees, most of them previously based in Slough, have now moved to one of the online retailer’s three London locations – Glasshouse Yard near the Barbican in EC1, Leadenhall Court in EC3, and... Continue reading at The Bookseller

[ The Bookseller | 2015-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk headquarters #online retailer


How Evolve Media Is Getting Into the Luxe Market

Company buys Martini Media, to build luxury publishing division. The post How Evolve Media Is Getting Into the Luxe Market appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-06-16 00:00:00 UTC ]
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What’s the Holy Grail of Content Marketing? A Book

The CEO of Greenleaf Book Group argues a book can be your strongest marketing tool and outlines four points to consider before committing to writing one. The post What’s the Holy Grail of Content Marketing? A Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book appeared #holy grail #content marketing


Ebook Distributors Meet to Discuss Common EU Digital Market

In Madrid, several top ebook distributors meet to discuss mutual challenges in book publishing and the possibility of a common European digital market. The post Ebook Distributors Meet to Discuss Common EU Digital Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing


E-book market share down slightly in 2015

E-book share of the UK book market has decreased marginally in 2015. According to findings from Nielsen Book Research, Steve Bohme, UK research director, said that ebook share was up from one in five to one in three between 2012-2014, but down marginally to 29% in the first quarter of 2015. Continue reading at The Bookseller

[ The Bookseller | 2015-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #steve bohme


Single-Copy Locator App, MagFinder, Launches in a Shrinking Newsstand Market

New app helps consumers find their favorite magazines at retail. The post Single-Copy Locator App, MagFinder, Launches in a Shrinking Newsstand Market appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #favorite magazines


New Media's Marketing Departments Cozy Up to Advertisers

To gin up audiences, an untraditional news publisher is leaning on a very traditional strategy: advertising. Ozy.com -- a slick-looking website that's flush with investor cash but had just 1.2 million unique visitors in April, according to ComScore -- is spending more than a million bucks across... Continue reading at Advertising Age

[ Advertising Age | 2015-06-05 00:00:00 UTC ]
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BookCon 2015: BookCon Grows Up... and Moves On

Two years ago, when Reed Exhibitions announced it would be adding a consumer component to its annual trade show for publishers and booksellers, reactions were mixed. Now, with next year’s BookCon moving to Chicago (along with BEA), most publishers said that, though they’re unsure what a Chicago... Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-05 00:00:00 UTC ]
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Eso Won to Move in August

The well respected African-American bookstore in Los Angeles is making its fifth move at the request of MacArthur grant-winning artist Mark Bradford, who is building it a space in the A+P community project. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-05 00:00:00 UTC ]
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Using Social Media to Understand the Chinese Book Market

A new report from Nesta, The Literary Platform, and Douban Read highlights opportunities for international publishers in the Chinese book market. The post Using Social Media to Understand the Chinese Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary platform #international publishers


Download: Report on Chinese Book Market 2015

A new report from the BIZ Beijing, The Chinese Book Market 2015, provides a thorough understanding of trends in Chinese publishing. The post Download: Report on Chinese Book Market 2015 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post download #biz beijing #chinese publishing